
Imari is a perfume by Avon, which was first released in 1985. It has been described as a classic fragrance with notes of aldehydes, sandalwood, orris, and violet. The perfume has been described as moody, broody, and evocative, with a deep maroon scent. Over the years, Avon has released several variations of the original Imari fragrance, including Imari Naturelle, Imari Queen, and Imari Seduction. The perfume has a strong following, with some reviewers noting that it evokes childhood memories and is suitable for wintertime wear.
| Characteristics | Values |
|---|---|
| Brand | Avon |
| Fragrance | Chypre-floral |
| Notes | Aldehydes, bergamot, lemon, galbanum, spices, lotv, rose, ylang-ylang, jasmine, tuberose, iris, orris root, cedar, sandalwood, musk, patchouli, incense, amber, vanilla |
| Type | Eau de Toilette |
| Volume | 50ml, 1.7 fl oz |
| Target Audience | Women |
| Year | 1985, 2015, 2023, 2024 |
| Variants | Imari Naturelle for Her, Imari Queen, Imari Seduction, Imari Elixir |
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What You'll Learn

Jasmine, bergamot and aldehydes
Imari, a 1985 fragrance by Avon, is a rich and woody perfume with a strong initial impression. It contains aldehydes, galbanum, and sandalwood, with powdery orris that gives off a violet scent. The aldehydes and galbanum are soapy, and the scent is reminiscent of the 1970s amber craze.
The aldehydes in Imari add a boost to the fragrance, creating a sparkling and effervescent effect. Aldehydes can be found in natural materials such as rose, cinnamon bark, and orange rind, and they also belong to a family of synthetic chemicals formed by the partial oxidation of primary alcohols. They add a 'fizz' to the fragrance, similar to the sensation of drinking champagne.
Jasmine is a key ingredient in perfumery, with about 80% of fragrances created in the first half of the last century containing natural jasmine. It has a creamy scent and is a genus of evergreen shrubs from the olive family. White jasmine, or common jasmine, is the most important species used in perfumery. It is widely cultivated in France, China, India, Egypt, and other countries.
Bergamot is a citrus fruit that adds freshness to fragrances. It is a sparkling and joyful scent, less sour than lemon, and has aromatic, slightly sweet, and peppery nuances. Bergamot oil has been used in perfumery for centuries, with its unique citrus scent appearing in the first eau-de-cologne in 1695. It is a popular ingredient in eau-de-colognes, fresh fragrances, and as a top note in fougere and chypre perfumes.
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Sandalwood, musk and incense
Sandalwood is a classic oriental woody note with a soft, rich, and sturdy fragrance. It has a green top note and a lingering scent. The best quality sandalwood used to come from Mysore, India, but the species is now endangered and protected from harvesting. Other varieties of sandalwood include Australian, New Caledonian, African, and "American" (or sea torchwood).
Musk is a popular fragrance note that can be derived from natural or synthetic sources. It often provides a base for perfumes and is described as having a "brown woody" character.
Incense is another ancient fragrance ingredient, with references to its use in the ancient Indian epic poem, the Ramayana, dating back to the IV century BCE. It is often associated with a deep, woody aroma and is commonly used in combination with other notes such as vanilla, cardamom, and amber to create a warm and inviting fragrance.
These three notes—sandalwood, musk, and incense—form a harmonious combination in perfumes, creating a warm, woody, and inviting fragrance with a touch of oriental mystique.
The Imari perfume by Avon, for example, features these notes in its composition. Described as a "classic," it combines aldehydes and galbanum with a powdery sandalwood and musk character. It is a "heavy" and "woody" fragrance with a deep maroon character, reminiscent of late November. The Imari Naturelle variation is a more recent edition, offering a gentle, delicate, and feminine scent suitable for everyday wear.
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Youthful and playful
The Imari Queen fragrance by Avon is a youthful and playful scent, ideal for those seeking a fun and flirty perfume. The dominant note is blackberry, with a hint of anise and a beautiful mix of roses and berries.
The scent is described as a youthful and energetic blend of fruity rose, perfect for daily use and special occasions. It is a simple yet amazing fragrance, with moderate sillage that becomes more intimate after a couple of minutes.
The blackberry note is quite sharp, sour, and screechy to some, but others find it youthful and playful, evoking a funny, sexy, and flirty vibe rather than dark and seductive.
The perfume is quite linear, meaning what you smell from the first spray will be similar to the dry-down scent. However, the longevity is moderate, lasting around 5-6 hours, and some users have mentioned that it does not last long on their skin, needing to be reapplied after an hour or two.
Overall, Imari Queen is a lovely red fruit scent, perfect for spring and a non-offensive, pretty fragrance.
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Unisex
Imari is a perfume by Avon, which was first released in 1985. Since then, Avon has released several new fragrances under the Imari name, including Imari Naturelle for Her, Imari Queen, and Imari Seduction.
The original Imari fragrance is described as a "heavy 'chewy' woody powder bomb" with aldehydes and galbanum that are "intensively soapy", and sandalwood that is "very powdery". Other reviewers have described the scent as "rich and woodsy", "deep maroon", and "broody". The aldehydes, sandalwood, and orris (which smells like violet) give it a musky scent. One reviewer notes that it is "easily unisex by today's standards".
The Imari Naturelle for Her fragrance, released in 2024, is described as "delicate, agreeable, and versatile". It is said to have a subtle sweetness and a pleasant [ly] soft nonchalant scent. One reviewer notes that it is "100% a 'female' fragrance", but that "any gender can use this or any other fragrance as fragrances have no gender".
The Imari Queen fragrance, released in 2023, is described as having dominant notes of blackberry and a hint of anise. It is said to be a youthful and playful scent, with a "flirty-funny-sexy-type" vibe.
The Imari Seduction fragrance is said to have better longevity than Imari Queen, with a "lovely red fruit scent".
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Affordable luxury
Imari is a perfume by Avon, a company that promises to blend sophistication and style with affordability. The Imari line has been described as "affordable luxury", offering a range of fragrances that are both sophisticated and affordable.
The original Imari perfume, launched in 1985, has been described as a classic with a strong, woody, oriental scent. It features notes of aldehydes, galbanum, and sandalwood, creating an intense, soapy fragrance. This vintage perfume is a favourite for many, bringing back childhood memories and evoking a sense of nostalgia.
Over the years, Avon has released several variations of the Imari fragrance, including Imari Naturelle, Imari Seduction, Imari Elixir, and Imari Queen. These fragrances offer different olfactory experiences, catering to diverse tastes and preferences.
Imari Naturelle, launched in 2024, is described as a delicate, feminine fragrance with subtle sweetness. It evokes a feeling of walking on rosy-peachy clouds, perfect for those who want to feel fancy without being too attention-grabbing. It is an excellent choice for introverted young women who prefer a pure and innocent scent.
Imari Queen, introduced in 2023, showcases a youthful and energetic blend of fruity rose aromas. The dominant note is blackberry, with hints of anise, creating a playful and flirty scent. While some may find the blackberry sharp, others appreciate its youthful and refreshing take on a classic fragrance.
The Imari line by Avon offers a range of affordable luxury perfumes that cater to different tastes and preferences. Whether you're looking for a classic woody scent or a playful fruity fragrance, Imari provides an affordable way to indulge in a sophisticated and stylish olfactory experience.
With positive reviews highlighting the quality and affordability of the Imari line, it's no wonder that Avon's Imari perfumes continue to be a popular choice for those seeking affordable luxury in the world of fragrances.
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Frequently asked questions
The notes of the original Imari perfume include aldehydes, bergamot, lemon, galbanum, spices, lotus, rose, ylang-ylang, jasmine, tuberose, iris, orris root, cedar, sandalwood, musk, patchouli, incense, amber, and vanilla.
The notes of the Imari Queen perfume include blackberry, anise, roses, and berries.
The notes of the Imari Eau de Toilette Spray include sparkling citrus, opulent jasmine, and vanilla.











































