Cam Newton's Signature Scent: His Favorite Cologne Revealed

Carolina Panthers quarterback Cam Newton is the face and body of L'Oreal's Drakkar Essence cologne. Newton's teammates will be coming out of the locker room smelling like new money thanks to the fragrance, which features a blend of grapefruit, spearmint, and musk. Newton, who has never had a sip of alcohol, knows the power of cologne and believes that Drakkar Essence gives his style that extra kick.

Cam Newton's favourite cologne is Drakkar Essence

Carolina Panthers quarterback Cam Newton is the face and body of Drakkar Essence, an aromatic fougere fragrance for men. Created by Michel Girard for Guy Laroche, the cologne was launched in 2014 as a successor to the original Drakkar cologne from 1972 and its later editions, Drakkar Noir (1982) and Drakkar Dynamic (1999).

Drakkar Essence is a blend of spearmint, sage, tonka bean, and musk, which Newton describes as "masculine-yet-sensual". In an interview, Newton shared his thoughts on the best way to apply cologne:

> You have to do it when your pores are open and that’s probably pretty much right after a shower. The secret is to have it just enough, but not too much. Any type of fragrance, especially with Drakkar as such a bold, loud fragrance, you want just enough to raise suspicion.

Newton has also used his platform to promote the cologne. He planned to put together Drakkar Essence care packages for everyone at his training camp, saying:

> So everyone who comes out of the locker room is going to smell like new money. It’s not just the generic soap that you get in the container that’s like disinfectant. It also smells good. So I think I’ll get some brownie points for that.

Drakkar Essence is presented in a blue flacon with a black stopper, a contemporary interpretation of the previous editions' flacons. The fragrance opens with top notes of grapefruit and icy mint, followed by heart notes of rich woody notes, lavender, and sage. The base notes are a mixture of musk and balmy-tobacco tonka.

According to Newton, Drakkar Essence is not a cologne to be worn with sweatpants. Instead, he describes it as a scent that "puts you into that mentally that 'I got looks to kill'".

Drakkar Essence contains spearmint, sage, tonka bean and musk

Carolina Panthers quarterback Cam Newton is the face and body of L'Oréal's Drakkar Essence cologne. The fragrance contains a blend of spearmint, sage, tonka bean, and musk, which Newton describes as "masculine-yet-sensual".

Newton, who is known for his handsome looks and chiseled physique, has said that Drakkar Essence is his go-to cologne. He believes that scent is an important part of his personal brand and presence. In an interview, he recalled how he could smell his father before even seeing him enter the house when he was growing up. Newton wants people to know what he's about just by walking past them, and Drakkar Essence helps him achieve that.

The quarterback also shared his thoughts on the best way to apply cologne. He recommends applying it right after a shower when your pores are open, and just enough to raise suspicion. Newton's endorsement of Drakkar Essence is part of L'Oréal's strategy to associate their product with victory and empower those who wear it.

Drakkar Essence, with its notes of spearmint, sage, tonka bean, and musk, embodies a masculine and sensual appeal. Newton's endorsement adds to the fragrance's allure, positioning it as a scent that exudes confidence and elegance.

Newton is the face and body of Drakkar Essence

Carolina Panthers quarterback Cam Newton is the face and body of L'Oreal's Drakkar Essence fragrance. Newton's endorsement of the cologne was announced in July 2014, and the product was expected to be available in Macy's after an ad campaign starting the following month.

Newton's association with Drakkar Essence is part of L'Oreal's strategy to recreate the success of Brut, which was endorsed by NFL quarterback Joe Namath. Alexandre Choueiri, president of International Designer Collections for L'Oreal USA, said:

> "Twenty-two years after Drakkar Noir launched, we thought we were ready to bring in a new chapter. The ambition here under this new Drakkar brand, Drakkar Essence, was to open another segment of the market. So we were looking for something younger, closer to their day-to-day passions. The idea of partnering with an NFL player came exactly because of those reasons."

Newton's appeal as a celebrity endorser is based on his "handsome looks, chiseled physique and all-around manly presence," according to one source. Another factor in his selection as the face of Drakkar Essence is his personal connection to the product. In an interview with Glamour, Newton said that scent has always been important to him, and that Drakkar Essence is his "go-to." He also offered advice on how to properly apply cologne:

> "You have to do it when your pores are open and that’s probably pretty much right after a shower. The secret is to have it just enough, but not too much. Any type of fragrance, especially with Drakkar as such a bold, loud fragrance, you want just enough to raise suspicion."

Newton's teammates have also been roped into the Drakkar Essence campaign. Newton planned to put together Drakkar Essence care packages for everyone at training camp. "So everyone who comes out of the locker room is going to smell like new money," he said.

Newton has said that Drakkar Essence is his go-to cologne

Newton's association with Drakkar Essence is more than just an endorsement; he embodies the essence of the fragrance. In an interview, Newton revealed that scent has always been important to him, even as a child when he could smell his father before he entered the room. Newton takes a methodical approach to applying cologne, suggesting that it should be done right after a shower when the pores are open, and the key is to use just enough to raise suspicion.

Drakkar Essence, created by L'Oreal, is described as having top notes of grapefruit and spearmint, providing a stimulating and uplifting effect. The fragrance also includes sage, tonka bean, and musk, creating a sensual and modern twist. Newton's partnership with Drakkar Essence showcases his belief in the power of fragrance to enhance one's style and presence.

Newton's teammates have also embraced the fragrance. He created Drakkar Essence care packages for them, ensuring that everyone who stepped out of the locker room exuded the essence of "new money". Newton's influence extends beyond the football field, as he sets trends and inspires others to embrace their passion for fragrance and fashion.

Newton has also endorsed Under Armour performance underwear

Cam Newton, the former NFL quarterback, has endorsed several products, including Under Armour performance underwear. In fact, he wore Under Armour even before he was hired to be a spokesmodel for the brand. Newton has also ventured into the fragrance industry, signing with L'Oreal to be the face of their Drakkar Essence cologne.

Newton's association with Under Armour is particularly notable, as he has been a loyal user of their products even before becoming an official endorser. This partnership showcases the alignment between Newton's personal brand and the image that Under Armour aims to project.

Under Armour recognised the value of having a prominent athlete like Newton represent their brand. As a well-known and successful quarterback, Newton embodies the qualities of performance, dedication, and athleticism that Under Armour wants to convey. By endorsing their performance underwear, Newton adds credibility and appeal to the product.

The collaboration between Newton and Under Armour extends beyond just the performance underwear line. Newton has been a long-time user of Under Armour products, and his endorsement deal likely includes a range of athletic wear and accessories. His influence as a spokesperson for the brand reaches a broad audience, from fellow athletes to casual consumers.

Newton's endorsement of Under Armour performance underwear highlights the brand's focus on comfort, functionality, and style. As an athlete, Newton understands the importance of high-quality, performance-enhancing apparel. His endorsement conveys the message that Under Armour underwear provides the support and freedom of movement needed for both everyday and athletic activities.

In summary, Newton's endorsement of Under Armour performance underwear is a strategic partnership that leverages his celebrity status and athletic reputation to promote a product that aligns with his personal brand and values. His association with the brand extends beyond a simple business deal, as he embodies the qualities that Under Armour strives to represent.

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