Katrina Rosales
Bond No. 9 is a New York-based perfume house that was launched in 2003 by Laurice Rahmé. The company produces fragrances for both men and women, with most of their scents taking inspiration from New York City neighbourhoods. The perfumes are known for their high concentration of pure perfume oils, ranging from 18-22% in most fragrances to 30% in some of their pure perfume scents. Bond No. 9 also offers custom blending services, allowing customers to create their own unique metro-fragrances. The brand has a strong connection to New York, with its main shop located on Bond Street in Manhattan and its fragrances paying tribute to the city's neighbourhoods, energy, and elegance.
| Characteristics | Values |
|---|---|
| Type | Perfume and cologne |
| Brand | Bond No. 9 |
| Fragrance | Oriental Woody |
| Top notes | Rose and Oud |
| Middle note | Tonka |
| Base note | Musk |
| Fragrance concentration | 18-22% concentration of pure perfume oils; some "pure perfume" scents have 30% perfume oil concentration |
| Fragrance inspiration | New York City neighbourhoods, including Central Park South, Manhattan, and Dubai |
| Bottle design | Golden surface with small Bond No.9 logotypes; bottles also bear the "I Love NY" logo designed by Milton Glaser |
| Product range | Perfumes, candles, pocket sprays, body creams, and limited-edition bottles covered in Swarovski crystals |
| Boutiques | 5 eponymous boutiques in New York, including the main shop at 9 Bond Street in the NoHo district of Manhattan |
| Other retailers | Saks Fifth Avenue, Harrods, Bloomingdale's, Hudson's Bay, Isetan, Sephora, De Bijenkorf, Nordstrom |
| Launch year | 2003 |
| Awards | FiFi Award for "Fragrance of the Year" in 2009 for Astor Place and Brooklyn; FiFi Award for Perfume Extraordinaire in 2012 for New York Oud |
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What You'll Learn
Bond No. 9 is a New York-based perfume house
Bond No. 9's perfumes are known for their unique and innovative scents, such as their popular Bond No. 9 Perfume, which was launched in 2009 as a unisex fragrance with notes of rose, oud, tonka, and musk. The brand also offers custom blending services, allowing customers to create their own metro-fragrances.
In addition to its fragrances, Bond No. 9 also sells candles, pocket sprays, body creams, and limited-edition bottles covered in Swarovski crystals. The brand is committed to sustainability and runs an ongoing recycling program, encouraging customers to bring empty bottles of any brand to their counter for refurbishing or recycling.
Bond No. 9's marketing and branding are also worth noting. The perfume bottles bear the "'I Love NY' logo designed by Milton Glaser," and the company chauffeurs customers and media editors in an English taxi decorated like their bottles, known as "The Bond Mobile." The brand has also collaborated with the Andy Warhol Foundation for Visual Arts to create fragrances bearing the Warhol name, with bottle designs inspired by his artwork.
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Its fragrances are inspired by New York City neighbourhoods
Bond No. 9 is an American, New York-based perfume house that was launched in 2003 by Laurice Rahmé. The company's main shop is located at 9 Bond Street in the NoHo district of Manhattan. The brand's fragrances are inspired by the neighbourhoods, energy, and elegance of New York City.
Bond No. 9's perfumes are a tribute to the city and its diverse areas, such as Central Park West, Astor Place, and Brooklyn. The perfumes capture the unique atmosphere and essence of each neighbourhood, offering a sensory journey through New York. The brand's street marketing and branding reinforce this connection to the city, with an English taxi decorated like their bottles, known as "The Bond Mobile".
The fragrances themselves are carefully crafted to reflect the character of their namesake locations. For example, the Chelsea Nights perfume is described as having a warm and spicy scent, while the Astor Place fragrance is floral with a touch of sweetness. The Nuits de Noho fragrance captures the magic of the NoHo neighbourhood with a blend of floral and woody notes, creating an aqueous rose and musky accord.
In addition to their neighbourhood-inspired perfumes, Bond No. 9 has also created fragrances in collaboration with the Andy Warhol Foundation for Visual Arts, with scents and bottle designs paying homage to Warhol's work and his connection to New York City. The brand also showcases its New York roots through its "I Love NY" fragrance line, which includes scents dedicated to Earth Day and Marriage Equality, with a percentage of proceeds going back to the New York State Office of Parks, Recreation, and Historic Preservation.
Bond No. 9's perfumes are not just inspired by New York City neighbourhoods but are also locally produced in the New York metro area, further solidifying the brand's deep connection to the city.
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The company offers custom blending to customers
Bond No. 9 is a New York-based perfume house that creates fragrances for both men and women. The company was launched in 2003 by Laurice Rahmé and has since become a well-known name in the fragrance industry, with boutiques in New York and products sold at high-end retailers worldwide.
One of the unique services that Bond No. 9 offers is custom blending for customers. This service allows customers to create their own personalised fragrances, known as "metro-fragrances". During a customised consultation, customers work with expert blenders, known as Bond Perfumistas, to blend and bottle their unique scents.
The custom blending service is an extension of the brand's street marketing and branding initiatives. Bond No. 9 is known for its iconic English taxi, decorated like their fragrance bottles, which chauffeurs customers and media editors around New York City. The brand also has strong associations with New York City neighbourhoods, with many of its fragrances inspired by and named after these areas, such as Central Park South, Manhattan, and Astor Place.
By offering custom blending, Bond No. 9 provides customers with an opportunity to create a fragrance that truly represents their individual personality and style. Customers can choose from a variety of perfume oils, with concentrations ranging from 18-22% in most fragrances to 30% in some of their "pure perfume" scents. This personalised experience aligns with the brand's philosophy of creating scents that capture the neighbourhoods, energy, and elegance of New York City.
In addition to custom blending, Bond No. 9 also offers a range of other products, including candles, pocket sprays, body creams, and limited-edition bottles adorned with Swarovski crystals. The brand has also collaborated with various organisations, such as the Andy Warhol Foundation for Visual Arts and the State of New York, to create exclusive fragrances that bear the Warhol name or support environmental initiatives like the "I LOVE NY" campaign.
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Its bottles bear the I Love NY logo
Bond No. 9 is a New York-based perfume house that was launched in 2003 by Laurice Rahmé. The company's fragrances are inspired by New York City neighbourhoods, with names like Central Park South, Manhattan, and Astor Place. The perfume house has 5 boutiques in New York and is also sold at high-end department stores like Saks Fifth Avenue and Harrods.
The bottles bear the iconic "I Love NY" logo designed by Milton Glaser. This logo is synonymous with New York City and its spirit, and it is fitting that a perfume house so deeply rooted in the city would feature it on their bottles. The logo is a simple yet powerful design, often in bold red and featuring a heart, that has become synonymous with the city and all that it represents.
Bond No. 9's connection to New York goes beyond the logo. The company is deeply rooted in the city, with all products locally produced in the New York metro area. The fragrances themselves are often inspired by specific neighbourhoods or landmarks, such as the Rockefeller Rose Garden and the Hudson River, and the company even has an ongoing recycling program that encourages customers to bring empty bottles of any brand to their counter for refurbishing or recycling.
The "I Love NY" logo on the bottles is a constant reminder of the brand's strong association with New York City. It is a strategic and effective marketing tool, as it instantly conveys the brand's identity and story. The logo has become synonymous with the city and its energy, elegance, and neighbourhoods, which are the core inspirations for Bond No. 9's fragrances.
The combination of the "I Love NY" logo and the fragrances' names and inspirations creates a unique and powerful branding strategy. It evokes a sense of place and community, connecting the wearer to the spirit and essence of New York City. This distinct branding has likely contributed to the success and recognition of Bond No. 9 as a niche perfume house.
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The brand has five boutiques in New York
Bond No. 9 is a New York-based perfume house that was launched in 2003 by Laurice Rahmé. The brand offers fragrances for both men and women, with most of its scents taking inspiration from New York City neighbourhoods like Central Park South, Manhattan, and Astor Place. In addition to perfumes, Bond No. 9 also sells candles, pocket sprays, body creams, and limited-edition bottles adorned with Swarovski crystals.
The main shop is located at 9 Bond Street in the NoHo district of Manhattan, a fitting address for a brand named Bond No. 9. This flagship store opened its doors in 2003 with 16 neighbourhood fragrances, setting the tone for the brand's unique approach to perfumery. By 2013, Bond No. 9 had expanded its collection to over 60 fragrances, including exclusive co-branded productions for retailers like Saks Fifth Avenue and Harrods.
The other four Bond No. 9 boutiques in New York are strategically located across the city, bringing the brand's unique scent experience to different neighbourhoods. These boutiques offer a range of fragrances, from the floral and aquatic notes of Astor Place to the warm and spicy accords of Chelsea Nights. Each boutique reflects the character and essence of its surroundings, creating a truly immersive olfactory journey for customers.
Bond No. 9's presence in New York extends beyond its boutiques. The brand has become an integral part of the city's fragrance landscape, with its perfumes reflecting the energy and elegance of New York. The brand's commitment to sustainability is also evident in its recycling program, encouraging customers to bring empty bottles of any brand to their counters for refurbishing or recycling.
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Frequently asked questions
Bond No. 9 is a New York-based perfume house that creates fragrances for men and women. The company was launched in 2003 by Laurice Rahmé and its main shop is located at 9 Bond Street in Manhattan.
Bond No. 9 has a wide range of perfumes, including:
- I LOVE NY for Him, Her, All, Mothers, Earth Day, Fathers, Marriage Equality and Holidays
- Saks NOLA
- New York Oud
- Nuits de Noho
- Dubai Gold
- Governors Island
The notes of Bond No. 9 perfumes vary, but generally, they are woody, earthy, floral, and musky. The perfumes also tend to be sweet and spicy. The top notes of the Bond No. 9 Perfume, launched in 2009, are rose and oud; the middle note is tonka, and the base note is musk.
