Kkw Beauty's Evolution: From Launch To Recent Changes

Kim Kardashian put her cosmetics and fragrance lines on pause in 2022 and closed her cosmetics and fragrances lines KKW Beauty and KKW Fragrance in August 2021 and April 2022 respectively. The perfume brand announced it would be closing its website in order to prepare for a relaunch under a new name. KKW Beauty would have needed to reformulate because of the Seed Beauty lawsuit. Coty owns a 20% stake in KKW Beauty and KKW Fragrance and first announced last year that it was reformulating, repackaging, and rebranding KKW Beauty when it temporarily shut down Kylie Cosmetics.

Kim Kardashian shuts down KKW Fragrance

Kim Kardashian is shutting down her fragrance brand KKW Fragrance at midnight on May 1, so that she can relaunch the brand in the future under a new brand name—and under a new web store. The perfume brand, which has been around since 2017, announced that it will be closing its website in order to prepare for a relaunch under a new name. This seems to follow in the footsteps of KKW Beauty, which posted a similar message in August 2021. In the meantime, KKW Fragrance is having a clearance sale.

Coty owns a 20% stake in KKW Beauty and KKW Fragrance, and first announced last year that it was reformulating, repackaging, and rebranding KKW Beauty when it temporarily shut down Kylie Cosmetics. KKW Beauty is now SKKN, after fighting a trademark dispute. Now, changes are ahead for KKW Fragrance. Sue Nabi mentioned Kim K's name issues in 2020 when she commented on KKW Beauty, saying, “We’re not using her current trademark for all the reasons you can imagine.”

Kim Kardashian put her cosmetics and fragrance lines on pause in 2022. While Kardashian previously offered a range of cosmetics and perfume, her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022. The celebrity influencer and entrepreneur closed her cosmetics and fragrances lines KKW Beauty and KKW Fragrance in Aug. 2021 and April 2022 respectively. However, makeup has been steadily growing as a category after a period of skincare dominance, with TikTok virality boosting individual products, and a faster cadence of trends increasing consumption.

New comments cannot be posted and votes cannot be cast. KKW Beauty would have needed to reformulate because of the Seed Beauty lawsuit. So either Coty is in the middle of reformulating/relaunching the brand under a new name or Kim and Coty decided to shelve it in favour of focusing on SKKN since it's under Coty. One person wrote, “Won't be gone too long….psshhhhh,” while another said, “What's going on?? Are you coming back?? It's been 34 weeks.” For now, KKW Fragrance hasn't deleted or archived the rest of its Instagram grid — in fact, it posted about the Diamond Kim perfume only yesterday — though it wouldn't be surprising if it followed in KKW Beauty's footsteps once the website shuts down in May.

Coty owns a 20% stake in KKW Beauty

Kim Kardashian put her cosmetics and fragrance lines on pause in 2022. Her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022. The celebrity influencer and entrepreneur closed her cosmetics and fragrances lines KKW Beauty and KKW Fragrance in August 2021 and April 2022 respectively. Coty owns a 20% stake in KKW Beauty and KKW Fragrance. Coty first announced last year that it was reformulating, repackaging, and rebranding KKW Beauty when it temporarily shut down Kylie Cosmetics. KKW Beauty is now SKKN, after fighting a trademark dispute. New comments cannot be posted and votes cannot be cast. KKW Beauty would have needed to reformulate because of the Seed Beauty lawsuit. So either Coty is in the middle of reformulating/relaunching the brand under a new name or Kim and Coty decided to shelve it in favour of focusing on SKKN since it's under Coty. Kim Kardashian is shutting down her fragrance brand KKW Fragrance at midnight on May 1, so that she can relaunch the brand in the future under a new brand name—and under a new web store. Kim's initials have changed since her divorce. The perfume brand, which has been around since 2017, announced that it will be closing its website in order to prepare for a relaunch under a new name. This seems to follow in the footsteps of KKW Beauty, which posted a similar message in August 2021. In the meantime, KKW Fragrance is having a clearance sale. While Kardashian previously offered a range of cosmetics and perfume, her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022. The celebrity influencer and entrepreneur closed her cosmetics and fragrances lines KKW Beauty and KKW Fragrance in Aug. 2021 and April 2022 respectively. However, makeup has been steadily growing as a category after a period of skincare dominance, with TikTok virality boosting individual products, and a faster cadence of trends increasing consumption.

KKW Beauty relaunches as SKKN

Kim Kardashian announced that she would be shutting down her fragrance brand KKW Fragrance on May 1, 2022, in order to relaunch the brand under a new name. This followed the closure of KKW Beauty in August 2021. The cosmetics and fragrance lines were put on pause in 2022 and closed in April 2022.

The new name for the relaunched brand is SKKN. The brand was previously called KKW Beauty and KKW Fragrance, but Kim's initials have changed since her divorce. The brand was reformulated and repackaged under the new name after fighting a trademark dispute.

The relaunch of the brand comes as makeup has been steadily growing as a category after a period of skincare dominance. TikTok virality has boosted individual products, and a faster cadence of trends has increased consumption.

The relaunch of the brand is a significant move for Kim Kardashian, as it marks a return to makeup and fragrance for her Coty-backed beauty business. The relaunch is also a significant move for Coty, as it owns a 20% stake in KKW Beauty and KKW Fragrance.

The relaunch of the brand is a strategic move for Kim Kardashian, as it allows her to focus on skincare and makeup while still offering a range of cosmetics and perfume. The relaunch is also a strategic move for Coty, as it allows it to focus on reformulating and repackaging the brand under a new name.

Reformulation of KKW Beauty

KKW Beauty and Fragrance were cosmetics and fragrance lines owned by Kim Kardashian. The brand was shut down in August 2021 and April 2022 respectively. Coty owns a 20% stake in KKW Beauty and KKW Fragrance and first announced last year that it was reformulating, repackaging, and rebranding KKW Beauty when it temporarily shut down Kylie Cosmetics.

KKW Beauty would have needed to reformulate because of the Seed Beauty lawsuit. New comments cannot be posted and votes cannot be cast. KKW Beauty is now SKKN, after fighting a trademark dispute.

Kim Kardashian has teased a return to makeup and fragrance for her Coty-backed beauty business. While Kardashian previously offered a range of cosmetics and perfume, her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022. The celebrity influencer and entrepreneur closed her cosmetics and fragrances lines KKW Beauty and KKW Fragrance in Aug. 2021 and April 2022 respectively.

Kim Kardashian is shutting down her fragrance brand KKW Fragrance at midnight on May 1, so that she can relaunch the brand in the future under a new brand name—and under a new web store. Kim's initials have changed since her divorce. New comments cannot be posted and votes cannot be cast. KKW Fragrance is having a clearance sale.

The perfume brand, which has been around since 2017, announced that it will be closing its website in order to prepare for a relaunch under a new name. This seems to follow in the footsteps of KKW Beauty, which posted a similar message in August 2021. For now, KKW Fragrance hasn't deleted or archived the rest of its Instagram grid — in fact, it posted about the Diamond Kim perfume only yesterday — though it wouldn't be surprising if it followed in KKW Beauty's footsteps once the website shuts down in May.

Kim's name issues with KKW Beauty

Kim Kardashian put her cosmetics and fragrance lines on pause in 2022. KKW Beauty and KKW Fragrance were closed in August 2021 and April 2022 respectively. Coty owns a 20% stake in KKW Beauty and KKW Fragrance and first announced last year that it was reformulating, repackaging, and rebranding KKW Beauty when it temporarily shut down Kylie Cosmetics. KKW Beauty is now SKKN, after fighting a trademark dispute. Sue Nabi mentioned Kim K's name issues in 2020 when she commented on KKW Beauty, saying, “We’re not using her current trademark for all the reasons you can imagine.” Kim's initials have changed since her divorce.

The perfume brand, which has been around since 2017, announced that it will be closing its website in order to prepare for a relaunch under a new name. This seems to follow in the footsteps of KKW Beauty, which posted a similar message in August 2021. KKW Fragrance is having a clearance sale. Kim Kardashian has teased a return to makeup and fragrance for her Coty-backed beauty business. Makeup has been steadily growing as a category after a period of skincare dominance, with TikTok virality boosting individual products, and a faster cadence of trends increasing consumption.

Kim Kardashian is shutting down her fragrance brand KKW Fragrance at midnight on May 1, so that she can relaunch the brand in the future under a new brand name—and under a new web store. New comments cannot be posted and votes cannot be cast. KKW Beauty would have needed to reformulate because of the Seed Beauty lawsuit. So either Coty is in the middle of reformulating/relaunching the brand under a new name or Kim and Coty decided to shelve it in favour of focusing on SKKN since it's under Coty. For now, KKW Fragrance hasn't deleted or archived the rest of its Instagram grid — in fact, it posted about the Diamond Kim perfume only yesterday — though it wouldn't be surprising if it followed in KKW Beauty's footsteps once the website shuts down in May.

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