Jeremy Fragrance: A Controversial Influencer's Downfall

Jeremy Fragrance, the self-proclaimed number one fragrance icon, rose to fame as a perfume influencer. However, his eccentric persona, erratic behaviour, and association with right-wing extremists have sparked controversy and led to a loss of sponsors. Speculation about drug use, mental health issues, and changes in his physical appearance have also fuelled discussions among his followers. Despite the controversy, Jeremy Fragrance continues to be a prominent figure in the world of fragrances, leveraging his online presence to maintain relevance and engage his audience.

Jeremy Fragrance's behaviour and appearance have led to speculation about his drug use

There have been reports of videos showing white residue on his nose, profuse sweating, and dilated pupils, leading some to believe that he is using cocaine. However, Schütz has denied these allegations, and some commenters have defended him, attributing his behaviour to mental health issues or ageing rather than drug use. There are also speculations that he might be trolling his audience by applying fake white residue to his nose to fuel the cocaine rumours.

Some commenters have noticed a significant change in his appearance and behaviour over the years, with some speculating that he might be struggling with mental health issues, ageing, or substance abuse. Others have observed his erratic behaviour, extreme weight loss, and unkempt appearance in recent videos, indicating a possible decline in his well-being.

While the reasons behind his behaviour and appearance remain speculative, the controversy has led to a backlash from sponsors and companies, who have cut ties with the influencer due to his association with right-wing extremists and the negative perception surrounding his public image.

He has been criticised for his association with right-wing extremists

German influencer Jeremy Fragrance, whose real name is Daniel Schütz, has been criticised for his association with right-wing extremists. The perfume influencer, known for his eccentric persona and transfixing dance moves, sparked controversy after attending a gala hosted by the New York Young Republican Club (NYYRC). The event featured former US President Donald Trump as a key speaker, along with the presence of other right-wing figures.

Schütz's attendance at the gala and his associations with right-wing extremists have not gone unnoticed. He has been criticised for posing for Instagram Stories alongside German far-right activists Alexander 'Malenki' Kleine and David Bendels. Kleine is a prominent activist within the German "Identification Movement," while Bendels is the editor-in-chief of a publication known for its ties to the right-wing populist party Alternative for Germany (AfD).

In addition to these associations, Schütz also took a photo with Maximilian Krah, a member of the AfD's Federal Executive Committee and the party's lead candidate for the 2024 European elections. He is also said to have posed with Kay Gottschalk, the financial policy spokesperson for the AfD parliamentary group. These connections have led to widespread criticism and backlash for the influencer.

As a result of his associations with right-wing extremists, several companies have distanced themselves from Jeremy Fragrance. Sky Deutschland, which previously released a documentary about him, removed the film from its programming and issued a statement denouncing any association with far-right content or statements. Supermarket chain Aldi Nord took down videos from a previous collaboration with Schütz and stated that they had no plans for future collaborations. Similarly, Heel-Verlag, which published a book about the influencer, announced that they had no further business planned with him.

While Schütz has not commented directly on his associations with Kleine and Bendels, he responded to criticism by stating that he "didn't know what [Austrian right-wing politician Gerald Grosz] stood for" and that he generally takes photos with people who are likeable. However, the backlash and the companies' decisions to cut ties highlight the consequences of his associations and the impact on his public image and endorsements.

Fragrance companies have cut ties with him

Fragrance Companies Have Cut Ties with Jeremy Fragrance

Jeremy Fragrance, the self-proclaimed "number one fragrance icon," has recently come under fire for his association with right-wing extremists. The German influencer, whose real name is Daniel Schütz, gained popularity through his eccentric perfume reviews and unique personality. However, his appearance at a recent event hosted by the New York Young Republican Club, where former US President Donald Trump was a key speaker, has led to a backlash from sponsors and companies.

Schütz posted Instagram Stories alongside two prominent German far-right figures: Alexander 'Malenki' Kleine, a prominent activist within the "Identification movement," and David Bendels, the editor-in-chief of a publication affiliated with the right-wing populist party Alternative for Germany (AfD). In response to this, several companies have distanced themselves from the influencer. Sky Deutschland, which previously released a reality documentary about Schütz titled "Jeremy Fragrance - Power, Baby!," has removed it from their programming, citing their clear stance against any far-right content or statements. Supermarket chain Aldi Nord, which had collaborated with Schütz for a bread advert, has also taken down these videos and stated that they do not plan on pursuing further collaborations. Additionally, Heel-Verlag, the publisher of the book 'The Jeremy Fragrance Story: Power, Baby!', has mentioned that they have no further business planned with the influencer.

While Schütz has denied speculations of drug abuse, claiming that his "cocaine-style" is deliberate to generate attention and clicks, his erratic behaviour and controversial associations have undoubtedly damaged his relationships with sponsors and companies.

The consequences of his actions extend beyond his professional life, as his personal life has also been affected. In July 2024, he publicly announced on TikTok that he was seeking a Christian girlfriend under the age of 32. While he received thousands of applications, it is believed that many of these were from male followers. This unusual request, coupled with his peculiar eating habits, daily routines, and ambiguous statements, has left people questioning his mental health and stability.

Despite the backlash and controversy, Schütz remains unbothered and continues to create content on social media. His behaviour has sparked discussions about the influence of content creators in the fragrance industry and the impact of their personal lives on their public image.

He has an eccentric and overly-eager personality

Daniel Schütz, better known as Jeremy Fragrance, is a social media personality and businessman. He gained international recognition through his online video clips reviewing perfumes and fragrances. His eccentric and overly-eager personality has attracted millions of subscribers across YouTube, TikTok and Instagram.

Schütz's videos are known for their high energy and unique style. He shouts "POWER!" after inhaling scent, performs one-handed push-ups, and dances energetically, often topless and always dressed in white. His videos are described as "histrionic and strange" and are practically memes.

His eccentric behaviour has led to speculation about drug use, with some viewers noting visible white powder on his nose in certain videos. However, Schütz denies these speculations, stating that his "cocaine-style" is deliberate to generate attention and clicks. He claims that he has never taken drugs or even consumed alcohol in his life, attributing his intense mindset and energy to his ethical stance and Christian faith.

Schütz's behaviour may also be linked to his desire for fame and profitability. He has admitted that he supports his entire family by "fooling around like an idiot", leveraging his eccentric personality to generate income. This includes selling his own fragrances, with each bottle costing approximately $5 to produce and being sold for €125 ($140) initially, and now double that price.

In addition to his online presence, Schütz has made appearances on television and participated in reality shows, such as Germany's Promi Big Brother. He is also known for his controversial associations with right-wing extremists, which have led to some companies distancing themselves from him. Despite the controversies and speculations surrounding his behaviour, Schütz continues to be a prominent and influential figure in the world of fragrances, leveraging his eccentric and overly-eager personality to captivate his audience.

He has been open about his mental health struggles

Jeremy Fragrance, whose real name is Daniel Schütz, has been open about his mental health struggles. He has denied speculations that his erratic behaviour is due to drug abuse, instead saying that his "cocaine-style" is deliberate to generate attention and clicks. In a 2021 talk show called "deep und deutlich", produced by NDR Fernsehen, he stated:

> I support my entire family by fooling around like an idiot. It's just that I make a lot of money with it.

Schütz has also said that he has never taken drugs in his life and doesn't even drink alcohol. He attributes his success to having a "pretty intense mindset" and being "ethically very cool".

However, many of his subscribers assume that his manic videos, which include randomly doing one-handed push-ups and shouting his mantra "Kraft/Power", are the result of a clear drug problem. Some have also pointed to videos where he appears to have a white residue on his nose as evidence of cocaine use, although Schütz has denied this.

In addition to his mental health struggles, Schütz has also faced controversy for his association with right-wing extremists. He has been photographed with German far-right figures, including Alexander 'Malenki' Kleine, a prominent activist within the country's "Identification movement", and David Bendels, the editor-in-chief of a publication affiliated with the right-wing populist party Alternative for Germany (AfD). As a result, several companies have cut ties with him, including Sky Deutschland and supermarket chain Aldi Nord.

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