Emma Stone's New Role: Louis Vuitton's Fragrance Ambassador

Emma Stone, the Oscar-winning actress, has been the face of several fragrance campaigns for Louis Vuitton. Stone has a strong sense of smell and uses fragrances to help her define each character she plays. She has been the face of the Louis Vuitton fragrances Apogée, Attrape-Rêves, and Cœur Battant.

Emma Stone fronts the campaign for Louis Vuitton's Cœur Battant fragrance

Oscar-winning actress Emma Stone is the face of Louis Vuitton's Cœur Battant fragrance. The French fashion house released its first-ever fragrance film campaign in 2018, starring Stone and directed by Academy Award-winning Sam Mendes. The short film captures the brand's latest perfume, Attrape-Rêves, aka Dream Catcher.

Stone, a self-proclaimed "devotee" of the brand, showcases the different moments and emotions in a woman's life, from strolling barefoot on the beach to striding into the boardroom and driving down the highway in a vintage Mercedes. The campaign, directed by Romain Gavras, also features Stone driving a speedboat in Capri, reclining in a bed of flowers framing the Louvre museum in Paris, and dancing, her favourite pastime.

In an interview with Vogue, Stone revealed that she often uses fragrance to help her define the characters she plays. "I've been using fragrance to help me define each character I've played since I was 16," she said. "So, since then, I've had perfumes I can go back to and remember that time in my life." Stone also shared that her sense of smell is "super strong," which makes scent the quickest sense-memory for her.

The Cœur Battant fragrance, which translates to "beating heart," features a sensual bouquet of crisp pear, Egyptian jasmine, sweet narcissus, and musky patchouli and moss. Stone told Vogue that she prefers to mist it on after dark.

Stone has a personal connection to scent, which she uses to help her define her characters

Emma Stone has a personal connection to scent, which she uses to help her define her characters. The Oscar-winning actress has starred in several fragrance campaigns for Louis Vuitton, including for the perfumes Attrape-Rêves, Apogée, and Cœur Battant. In an interview with Harper's Bazaar, Stone revealed that she chooses a different perfume for each character she plays. "So since I was 16, I've had perfumes I can go back to and remember that time in my life," she said. "My sense of smell is super strong—maybe overcompensating for my terrible eyesight—so scent has always been the quickest sense-memory for me."

Stone's personal connection to scent is evident in her approach to acting. She often determines what her character smells like as part of her preparation for a role. "I’ve been using fragrance to help me define each character I’ve played since I was 16," she explained in an interview with Vogue. "Even now, I can smell that scent and be taken straight back... I remember most of the time periods in my life through scent."

Stone's unique ability to associate scents with memories and emotions makes her the perfect ambassador for Louis Vuitton's fragrance campaigns. The French fashion house's first-ever fragrance film campaign, directed by Academy Award-winning director Sam Mendes, stars Stone as she encapsulates the different moments and emotions in a woman's life. From strolling barefoot on the beach to striding into the boardroom, Stone brings to life the ethereal feel of the brand's latest perfume.

In addition to her work with Louis Vuitton, Stone has also starred in a dreamy commercial that hypes a fancy fragrance from the brand. The ad, directed by Romain Gavras, features Stone in a series of picturesque settings, including a sun-drenched apartment, a field of flowers, and a yacht. With its captivating visuals and Stone's captivating presence, the commercial creates a sense of intrigue and allure for the fragrance.

Stone's personal connection to scent and her versatile acting skills have not only made her a sought-after choice for fragrance campaigns but also allowed her to bring depth and authenticity to her characters. Her sensory approach to acting adds another layer to her performances, showcasing her dedication to her craft and her ability to immerse herself fully in the roles she plays.

The short film for the fragrance was directed by Academy Award-winner Sam Mendes

In 2018, Louis Vuitton released its first-ever fragrance film campaign, directed by Academy Award-winner Sam Mendes. The short film celebrates the launch of Attrape-Rêves, the ninth fragrance in the collection Les Parfums Louis Vuitton. The film stars Oscar-winning actress Emma Stone, who is also a Louis Vuitton devotee.

Stone's personal connection to scent made her the perfect ambassador for the campaign. She has said, "I choose a different perfume for each character I've played, so since I was 16, I've had perfumes I can go back to and remember that time in my life." Her strong sense of smell means that scent is the quickest sense-memory for her.

In the film, Stone is seen strolling barefoot on the beach, striding into the boardroom, and driving down the highway in a vintage Mercedes with LV monogrammed luggage. These scenes capture the different moments and emotions in a woman's life, showcasing the multi-faceted nature of femininity.

The film captures the ethereal feel of the brand's latest perfume, Attrape-Rêves, which translates to Dream Catcher.

The film captures the multi-faceted nature of being female

In 2018, French fashion house Louis Vuitton released its first-ever fragrance film campaign, starring actress and self-professed Louis Vuitton devotee Emma Stone. The short film, directed by Academy Award-winning director Sam Mendes, captures the ethereal feel of the brand's latest perfume, Attrape-Rêves, also known as Dream Catcher.

In an interview with Harper's Bazaar, Stone shared her thoughts on the campaign, saying, "It's about perfume, but it's also about the life of this woman and what she's experiencing... It's pure storytelling... You don't need dialogue to express what's happening in the shot, or in the story or in her life." Stone's approach to modelling is similar to her approach to acting, where she uses fragrance to help her define each character she plays.

The film not only showcases the fragrance but also celebrates the strength and complexity of women. It highlights the idea that women can be both strong and powerful and vulnerable, ambitious and emotional, and that these facets of their personalities are all valid and worth celebrating. The film also showcases the power of scent and how it can evoke memories and emotions, with Stone sharing that she has a personal connection to scent and often chooses different perfumes for each character she plays.

Overall, the film captures the essence of the Attrape-Rêves fragrance while also paying homage to the multi-faceted nature of womanhood and the power of scent in evoking memories and emotions.

The campaign video sees Stone driving a speedboat in Capri and dancing in a bed of flowers

In 2018, French fashion house Louis Vuitton released its first-ever fragrance film campaign, starring actress and self-proclaimed Louis Vuitton devotee Emma Stone. The short film, directed by Academy Award-winner Sam Mendes, captures the ethereal feel of the brand's latest perfume, Attrape-Rêves, also known as Dream Catcher.

Stone has expressed her personal connection to scent, revealing that she chooses a different perfume for each character she plays. She shared that her sense of smell is super strong, and scent is the quickest sense-memory for her. This sentiment aligns with the perfume's theme of representing journeys.

In addition to Attrape-Rêves, Stone has also been an ambassador for other Louis Vuitton fragrances, including Cœur Battant and Apogée. She has been the face of multiple Louis Vuitton fragrance campaigns, leveraging her versatile acting skills and her appreciation for the power of scent in evoking memories.

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