Katrina Rosales
Robert Pattinson, the English actor known for his roles in the Twilight series and The Batman, has been the face of Dior Homme fragrance since 2013. In a 2025 interview, Pattinson revealed that he rarely wears fragrances and finds them overbearing. However, he has been happily working with Dior for over a decade and has developed a unique method of applying his go-to fragrance, Dior Homme. Pattinson sprays the fragrance in the air and walks through it, a ritual he finds entertaining. In the same interview, he also revealed that his favourite fragrance is girlfriend in a dressing gown, referring to the scent of his fiancée, Suki Waterhouse.
| Characteristics | Values |
|---|---|
| Brand | Dior |
| Product | Homme |
| Product Type | Eau de Parfum |
| Product Line | Sport, Cologne, EDT |
| Scents | Woody, Amber, Spices, Grapefruit Blossom, Musky |
| Spokesperson | Robert Pattinson |
| Spokesperson's Role | Actor, Face of the Fragrance, Ambassador |
| Spokesperson's Comments | "I hardly ever wear fragrances... [but] you don't really notice you're wearing it... It definitely makes me feel more awake. There's something fresh about it." |
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What You'll Learn
Robert Pattinson's favourite fragrance
Robert Pattinson has been the face of Dior Homme fragrance since 2013. In an interview with British GQ, the actor revealed that he rarely wears fragrances because he finds them overbearing. However, he likes the Dior Homme because it is subtle and fresh. He describes it as "very simple" and "uncluttered".
In the same interview, Pattinson also talks about his method of applying the fragrance. He says, "I spray it in the air and walk through it. I quite like the ritual of doing that. I think it's just more entertaining."
In another interview with Allure, Pattinson talks about the best and worst smells in the world for him. He says that the best smell in the world is the scent of someone you are in love with. He also mentions that his fiancée, Suki Waterhouse, is the best-smelling person he has ever met.
While Pattinson may not have a single favourite fragrance, it is clear that he has a strong appreciation for the Dior Homme scent and the brand's perfumers. He has been a brand ambassador for Dior for almost a decade and continues to collaborate with them on fragrance and fashion campaigns.
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Robert Pattinson's Dior Homme campaign
Robert Pattinson has been the face of Dior Homme fragrance since 2013. In June 2013, he was announced as the new face of the brand, and in September of the same year, he appeared in a black-and-white short film alongside French-American model Camille Rowe. Since then, he has featured in multiple television and print advertising campaigns for the fragrance. In February 2016, Pattinson became the first ambassador for Dior Homme menswear and appeared in several of the brand's print campaigns, photographed by Karl Lagerfeld and Lindbergh.
Reflecting on his nearly decade-long collaboration with Dior in 2020, Pattinson remarked that "there's a timelessness to Dior; it feels like it's going to be around forever, it's a sort of monument". In an interview with Allure, Pattinson, who admitted that he hardly ever wears fragrances, described the Dior Homme scent as very subtle and kind of close, noting that it synthesizes with the body quite easily. He also mentioned that it makes him feel more awake and that there's something fresh about it.
In 2025, Pattinson sat down with Bazaar to chat about his new Dior Homme campaign, his wellness routine, and why his fiancée, Suki Waterhouse, is the best-smelling person he's ever met. In the interview, Pattinson also shared his unique method of applying fragrance, saying that he sprays it into the air and walks through it. He also mentioned that he usually wears fragrance at night but is considering using it during the day as well.
In addition to the Dior Homme fragrance, Pattinson has also been a brand ambassador for Dior Homme Sport. In an interview with Es Magazine, he shared his thoughts on working with the company, stating that it has been one of the most enjoyable work and personal experiences in his life.
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Robert Pattinson's fragrance application method
Robert Pattinson has been the face of Dior Homme fragrance since 2013. In an interview, he mentioned that he hardly ever wears fragrances as he finds them quite overbearing. However, he likes the Dior Homme fragrance because it is subtle and fresh.
Now, let's discuss Robert Pattinson's fragrance application method.
Firstly, it is important to prepare your skin before applying any fragrance. Pattinson's method likely involves ensuring his skin is clean and dry, as fragrance adheres to the skin better when there is some moisture involved. Applying fragrance on damp skin can affect its wear time and the way it dries down. Pattinson might also use a non-scented body lotion or a silky-smooth body cream before spraying on his perfume, as fragrance binds better to hydrated skin.
Next, when it comes to applying the fragrance, Pattinson may hold the bottle about 5 to 8 inches away from his body and spray a fine mist onto his pulse points. These pulse points include the wrists, inner elbows, base of the neck, and behind the ears. Pattinson might also spray the fragrance onto his hair and clothes to create a veil of scent that intensifies the fragrance.
Additionally, Pattinson could try the "fragrance cloud" method. This involves spraying a cloud of perfume into the air and then walking through it. This creates a romantic experience and a subtle scent, although it may not be the most efficient way to apply perfume.
Lastly, Pattinson might also consider layering his Dior Homme fragrance with complementary scents to create a unique and long-lasting aroma. He could experiment with single-note fragrances, such as a powdery musk, to refresh and enhance the original scent without being too overpowering.
By following these steps, Robert Pattinson can ensure that his fragrance application method maximizes the scent's longevity and creates a pleasant aroma that complements his natural body odour.
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Robert Pattinson's thoughts on scent
Robert Pattinson has been the face of Dior Homme fragrance since 2013. He has featured in multiple television and print advertising campaigns for the fragrance, collaborating with directors and photographers. In an interview with Allure, Pattinson said that he hardly ever wears fragrances and finds them quite overbearing. However, he likes the Dior Homme fragrance because it is subtle and synthesizes with the body. He also likes the idea of applying perfume by spraying a little cloud and shimmying around in it.
In another interview with British GQ, Pattinson talks about his unique method of applying his go-to fragrance. He sprays it in the air and walks through it, which he finds more entertaining. He also mentions that he usually wears his fragrance at night but thinks that he should probably start using it during the day as well.
When asked about his favourite fragrances, Pattinson says that he is not great at identifying smells. However, he finds the scent of someone you are in love with very particular. He describes it as something like "girlfriend in a dressing gown". Pattinson also mentions that Suki Waterhouse, his fiancée, is the best-smelling person he has ever met.
In the same interview, Pattinson talks about how his perspective on certain scents has changed as he has gotten older. He mentions that he now likes to have candles in his hotel room and light them, which he finds bizarre. He also talks about how certain foods, when taken out of context, can be gross. For example, smelling like a sausage would be unappealing.
Overall, Robert Pattinson seems to prefer subtle and entertaining fragrances that are not too overpowering. He also appreciates the scent of people he is close to and finds certain smells, like candles, comforting as he has gotten older.
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Robert Pattinson's work as a brand ambassador
Robert Pattinson, the English actor known for his roles in the Twilight series and Tenet, has been a brand ambassador for Dior since 2013. He has been the face of Dior Homme fragrance for men and has also starred in advertisements for the company's clothing line. In an interview, he said that being a Dior Fragrance Ambassador is one of the most enjoyable things in his life. He has also been seen promoting Dior's outfits, shoes, and leather jackets.
In 2015, Pattinson became the first ambassador for the GO Campaign, an international aid organisation. During the first COVID-19 lockdown in 2020, he donated to the GO Campaign's emergency fund, which provided food and hygiene products to vulnerable families in London and Los Angeles.
In addition to his work with the GO Campaign, Pattinson has also co-hosted charity events during the Cannes Film Festival, donating $500,000 to Help Refugees on behalf of the Hollywood Foreign Press Association.
Pattinson's collaboration with Dior began in 2013 when he was announced as the new face of their Homme fragrance. He has since appeared in multiple television and print advertising campaigns for the fragrance, collaborating with renowned directors and photographers. In 2016, he became the first ambassador for Dior Homme menswear and appeared in several of the brand's print campaigns, further solidifying his role as a brand ambassador for the fashion house.
Reflecting on his nearly decade-long collaboration with Dior, Pattinson remarked that "there's a timelessness to Dior; it feels like it's going to be around forever, it's a sort of monument". He has also described the Dior Homme fragrance as very subtle and close, synthesising with the body quite easily.
Pattinson's work as a brand ambassador for Dior has been a successful partnership, with his chiselled looks and sex appeal enhancing the brand's image. His involvement has likely contributed to increased brand awareness and sales, demonstrating the power of celebrity endorsements in the fashion and fragrance industries.
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Frequently asked questions
Robert Pattinson has been the face of Dior Homme fragrance since 2013. He has described the scent as subtle and uncluttered.
In an interview with Allure, Robert Pattinson shared that he sprays his fragrance in the air and walks through it. He also mentioned that he typically wears perfume at night.
In an interview with Es Magazine, Robert Pattinson revealed that his favourite fragrance is "girlfriend in a dressing gown". He explained that when you're in love with someone, their smell becomes very particular.
