Seamus Hammond
Millie Bobby Brown has never been a fan of fragrances. However, the 19-year-old actor and entrepreneur recently launched her own vegan-friendly perfume, Wildly Me, under her beauty brand, Florence by Mills. The debut fragrance, which comes in a frosted glass bottle with purple branding, includes notes of bergamot, sage, and sandalwood, as well as a variety of florals.
| Characteristics | Values |
|---|---|
| Name of Fragrance | Wildly Me |
| Bottle | Frosted glass bottle with purple branding/flower |
| Scent | Bergamot, sage, sandalwood, gentle florals, violet, purple iris, blooming wisteria, lavender |
| Price | $24 to $65 |
| Brand | Florence by Mills |
| Launch Date | 22nd of August 2023 |
| Vegan | Yes |
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What You'll Learn
Millie Bobby Brown's debut fragrance is called 'Wildly Me'
Millie Bobby Brown has launched her debut fragrance, called 'Wildly Me'. The perfume is a product of her beauty brand, Florence by Mills, which she launched in 2019. The brand focuses on clean, natural, and "cruelty-free" skincare and makeup products for Gen Z consumers who are hesitant about skincare and beauty at a young age.
The actor has stated that she was never fond of wearing fragrances when she was younger, but now, at 19, she feels that she is finding herself and that wearing fragrances feels like a womanly step in the right direction. She also mentions that creating a fragrance feels like a natural progression for her brand, which has evolved with her.
The scent of Wildly Me is said to be musky, with notes of bergamot, sage, violet, purple iris, blooming wisteria, and lavender. The perfume comes in a frosted glass bottle with purple branding, ranging in price from $24 to $65. The fragrance was developed by Give Back Beauty in collaboration with the fragrance house Givaudan.
Brown has expressed that she wants the fragrance to evoke a sense of joy and positivity, smelling more like a person or a field of nature rather than a typical perfume. She has also mentioned that she is excited to see how fans use the product, even though she herself stays away from social media.
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The scent is a collaboration with Givaudan
Millie Bobby Brown's debut fragrance, Wildly Me, is a collaboration with Givaudan, a fragrance house. The scent comes in a frosted glass bottle with purple branding and a purple flower, priced between $24 and $65. The Stranger Things star has said that she was never allowed to wear fragrances when she was younger, so creating her own felt like a significant step into adulthood.
The 19-year-old actor launched her cruelty-free skincare and makeup brand, Florence by Mills, in 2019. The brand is aimed at Gen Z and those who are hesitant to use skincare and beauty products at a young age. Brown has said that she wants her brand to be clean and natural, and that she wants to understand what her skin needs. She has also said that she wants to encourage people to embrace their natural features, rather than covering them up.
The scent of Wildly Me is said to be musky, with notes of bergamot, sage, violet, purple iris, blooming wisteria, and lavender. It is intended to evoke the feeling of being in a field, with a candle lit, and fresh bedsheets. The fragrance is vegan and PETA-certified, and the brand does not test on animals.
The development of Wildly Me was a collaboration with Give Back Beauty, and it took nearly two years to create. The name of the fragrance reflects Brown's desire for it to be an extension of herself and for it to represent her journey to adulthood. The scent is intended to be a "second skin" of sorts, something that people can sense but not quite identify.
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It comes in a frosted glass bottle with purple branding
Millie Bobby Brown's debut fragrance, Wildly Me, is presented in a frosted glass bottle with purple branding. The bottle is decorated with a purple flower, and the scent inside ranges in price from $24 to $65. The Stranger Things star has said that she was never allowed to wear fragrance when she was younger, so creating her own scent felt like a significant step in her journey to adulthood.
The 19-year-old actor, who launched her cruelty-free skincare and makeup brand, Florence by Mills, in 2019, has always been passionate about using only natural and "clean" ingredients in her products. This commitment extends to her fragrance, which features notes of bergamot, sage, violet, purple iris, blooming wisteria, and lavender.
Brown wanted Wildly Me to evoke a field that one has walked into, bringing joy and positivity to those who smell it. The scent is designed to be a second skin, a subtle whisper that people can sense but not easily identify. The frosted glass bottle with its purple branding reflects the natural, floral essence of the fragrance, capturing the image of a dewy, glazed donut queen, as Brown describes herself.
The purple branding of the bottle also aligns with Brown's personal style, as she has been the poster girl for purple in 2023, donning various lavender hues to stay on-brand with her wellness company, Florence by Mills. The brand's name, Florence, holds a special meaning for Brown, representing where she is in each stage of her life, evolving with her like a "beautiful coming of age company."
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The fragrance is vegan and PETA-certified
Millie Bobby Brown has always been very vocal about her dislike for fragrances. In an interview, she said, "I like more extracts and essential oils and things like that. So I’ve always stayed more on the natural side and never found a scent that suited me and my lifestyle." However, in 2023, the Stranger Things star launched her first fragrance, Wildly Me, with her beauty brand Florence by Mills.
Brown wanted the fragrance to smell like a person or a field, evoking feelings of joy and positivity. The scent is meant to be a second skin, a whisper that people can sense but not quite identify. The bottle is made of frosted glass with purple branding and a purple flower, ranging in price from $24 to $65 depending on the size.
The brand, Florence by Mills, was created by Brown in 2019 for Gen Z consumers who are hesitant to use skincare and beauty products at a young age. The brand has evolved with Brown, and the fragrance Wildly Me marks a new stage in her journey to adulthood.
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Millie says she wants the scent to smell like a person
Millie Bobby Brown has launched her first fragrance, called Wildly Me, with her beauty brand Florence by Mills. The 19-year-old actor and entrepreneur has described the scent as "a second skin of sorts, a whisper of something people can tell is there but can’t quite identify".
Millie has said that she wants the scent to smell like a person and to evoke feelings of joy and positivity. She wants people to be able to smell it and feel happy. The fragrance is designed to be a natural scent, with notes of bergamot, sage, and sandalwood, as well as floral hints of violet, purple iris, blooming wisteria, and lavender.
Millie has always stayed on the natural side when it comes to fragrances and preferred extracts and essential oils. She has said that she never found a scent that suited her and her lifestyle until she created her own. The process of choosing the scent was important to her, and she wanted to ensure that only natural and "clean" ingredients were used.
The name of the fragrance, Wildly Me, reflects Millie's desire for the scent to be an extension of herself and her personality. She sees her brand, Florence by Mills, as representative of her journey to adulthood and wants the fragrance to evoke a feeling of being in a field of flowers.
The fragrance is vegan-friendly and cruelty-free, just like the rest of the Florence by Mills product line. It is also PETA-certified and free from parabens and sulphates. The bottle is made of frosted glass with purple branding, reflecting the floral notes of the fragrance.
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Frequently asked questions
Millie Bobby Brown wears her own fragrance, Wildly Me, which she launched in 2023.
Wildly Me has notes of bergamot, sage, sandalwood, violet, purple iris, blooming wisteria, and lavender.
Millie Bobby Brown was inspired to create her own fragrance because she wanted to find a company that used only natural and "clean" ingredients. She also wanted to find a fragrance that represented her journey to adulthood.
Millie Bobby Brown's beauty brand, Florence by Mills, offers skincare and makeup products that are vegan-friendly, PETA-certified, and free from parabens and sulphates.
Millie Bobby Brown's beauty routine includes a focus on natural ingredients, such as body oils, body wash, and body cream. She also emphasizes the importance of skincare, with a 10-minute routine, and a dewy finish for her makeup.
