Heidi Norton
Hollister Co. stores are designed to look and feel like a Southern California surf shop. Fragrance and body care products are a key part of the brand's image, and the stores themselves have a distinctive scent. Hollister's first scent collection was released in 2011, with SoCal and SoCal for Men, and the brand has since released numerous fragrances for men and women, crafted by J.M. Hollister. The men's line of scents features cologne and body spray, while the women's fragrances typically feature light notes of floral, citrus, and fruit.
| Characteristics | Values |
|---|---|
| Store fragrance | SoCal, Drift, Jake |
| Fragrance type | Cologne, body spray |
| Fragrance notes | Citrus, spicy, woody |
| Fragrance collection | Addison, Canyon Escape, Canyon Rush, Canyon Sky, Festival, Gilly Hicks, Juice House, Limitless Blooms, Wave, Crescent Bay, Addison Sunrise, Gilly Hicks Girl, Gilly Hicks Summer, Malaia, Breakline, Vanilla Amour, Coconut Kini, Honey Kissed, Day Date, Budding Romance, Pistachio Creme, Sugar and Vanilla Hair & Body Mist |
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What You'll Learn
- Hollister's store scent was similar to Abercrombie's 'Fierce'
- Hollister's cologne was called 'Drift'
- Hollister released its first scent collection in 2011, with SoCal and SoCal for Men
- Hollister's men's fragrances feature cologne and body spray
- Hollister's women's fragrances include Coconut Kini, Honey Kissed, and Day Date
Hollister's store scent was similar to Abercrombie's 'Fierce'
Hollister and Abercrombie & Fitch are well-known for the fragrances they use in their stores. The scent of Abercrombie & Fitch's stores in the early 2000s was Abercrombie Fierce, a cologne for men with woody, citrusy, and slightly sweet notes. It was launched in 2002 and created by perfumers Christophe Laudamiel and Bruno Jovanovic, who were brought in by master perfumer Carlos Benaim to finish the job. Benaim had spent over two years working on the fragrance, aiming to capture "the spirit of masculinity and youth in a bottle."
Hollister's store scent in the early 2000s was similar to Abercrombie's Fierce. According to some sources, it was called Jake, while others suggest it was a higher concentration of their SoCal cologne. One source mentions that the scent was Drift by Hollister. The fragrance was likely a special bottle of "spritz on the clothes" that had to be sprayed on clothing a couple of times per shift. Some stores may have also had automated scent sprayers.
Abercrombie's Fierce cologne has been described as having a bold, assertive, and unapologetically youthful scent with a mix of citrus, floral, and woody notes. It features top notes of fir, lemon, orange, petitgrain, cardamom, and sea notes; middle notes of rosemary, jasmine, lily-of-the-valley, sage, and rose; and base notes of musk, vetiver, oakmoss, Brazilian rosewood, and sandalwood. The fragrance was presented in a bottle with a more iconic design, featuring a blend of marine breeze, sandalwood, and sensual musk wood notes.
Hollister's fragrances are an important component of their brand, and they have released 75 perfumes, with the earliest edition created in 2011 and the newest from 2024. The brand is known for its Southern California surf shop aesthetic, featuring shuttered windows, small boardwalks, and dark paneled interiors. Their fragrances are popular with the youth market and are designed to capture the essence of Southern California.
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Hollister's cologne was called 'Drift'
Hollister Co. is a retail chain that sells clothing targeted at young men and women. The design house is part of the larger fashion company Abercrombie & Fitch. Hollister Co. stores are designed to simulate the look and feel of a Southern California surf shop. Fragrance and body care products are an important component of the Hollister brand, and the fragrances are popular with the youth market.
Hollister released its first scent collection in 2011, with SoCal and SoCal for Men. The cologne that was used in the stores was called Drift. One of the ex-employees of the store recalls that they had a special bottle with a higher concentration of SoCal that they would spritz on the clothes a couple of times during their shift. Some stores also had automated scent sprayers.
The scents crafted by J.M. Hollister for men continue the tradition of the design house for creating crisp, clean scents that help convey a lifestyle and provide unique blends of citrus, spicy and woody notes. Breakline and Jake are examples of men's scents by Hollister.
Hollister has since released multiple scents for women, such as Vanilla Amour, Coconut Kini, Honey Kissed, Day Date, Budding Romance, and Pistachio Creme.
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Hollister released its first scent collection in 2011, with SoCal and SoCal for Men
Hollister, a retail chain that sells clothing targeted at young men and women, released its first scent collection in 2011. The collection included SoCal and SoCal for Men, both of which embodied the light, fresh style of Southern California.
SoCal for Men is an Oriental Fougere fragrance with top notes of coconut, pineapple, and melon; a middle note of pine; and base notes of vanilla and suede. It captures the laid-back beach lifestyle of Southern California with its clean, fresh, and masculine scent. The fragrance has been described as sweet and fruity, with a tropical vibe that reminds some of the beach. It is a popular choice for summer and has been praised for its longevity and performance.
The women's fragrance, SoCal, has also been described as sweet and fruity, with a stronger pineapple scent. It is suitable for all seasons and has a reformulated version released in 2010.
The Hollister store is designed to simulate the look and feel of a Southern California surf shop, featuring shuttered windows, small boardwalks, and dark paneled interiors. Fragrance and body care products are an important component of the brand, targeting the youth market. The fragrances are crafted by J.M. Hollister, who is known for creating crisp, clean scents with a wide array of top notes and layers.
In addition to SoCal and SoCal for Men, Hollister has continued to expand its fragrance collection. The men's line, for example, includes colognes and body sprays that provide a full-day scent experience, such as Breakline and Jake.
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Hollister's men's fragrances feature cologne and body spray
Hollister Co. is a fragrance and lifestyle brand that was launched in 2011. The brand's fragrances and body care products are a key part of its identity, and its colognes are particularly popular with young people.
Hollister's men's fragrances include a range of colognes and body sprays. The colognes are available in a variety of scents, including Beach Bonfire, Late Night Drive, Ocean Break, Weekend Reset, Pacific Cliff, and Scenic Route. These colognes typically cost $29.95. In addition to the colognes, Hollister also offers a men's body spray called SoCal.
The brand is known for its unique in-store experience, which includes the use of a signature fragrance. Some customers may recall the scent from the early 2000s, which was reportedly called "Jake". The fragrance was described as having a strong impact, with some recalling that it was "harmful to aquatic life" and "not the best thing to breathe in".
Hollister has since launched new fragrances, with the latest edition released in 2024. The brand has collaborated with several perfumers to create its fragrances, including J.M. Hollister, Dominique Preyssas, Linda Chinery, and Catherine Selig.
Overall, Hollister's men's fragrance line offers a range of colognes and body sprays that cater to those seeking a distinct scent that evokes the brand's Southern California surf shop aesthetic.
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Hollister's women's fragrances include Coconut Kini, Honey Kissed, and Day Date
In addition to these three fragrances, Hollister offers several other women's perfumes, including Vanilla Amour, Budding Romance, and Pistachio Creme, all of which are priced at $29.95.
Hollister has also been known to use specific scents in their stores, with some sources indicating that they used to spray the cologne "Jake" in their stores around 2007-2008. Another scent associated with Hollister stores is "Fierce," which was used by Abercrombie, a sister brand of Hollister, in the early 2000s.
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Frequently asked questions
The fragrance used in Hollister stores is called SoCal. It is available as a cologne, a room spray, and a body spray.
The SoCal cologne can be purchased from Hollister, and the room spray can be found on eBay.
Some fragrances similar to the Hollister store scent are Montblanc Legend, Legend EDP, and Malaia.
Hollister has a line of men's fragrances, including Breakline and Jake, as well as women's fragrances, such as Vanilla Amour, Coconut Kini, Honey Kissed, and Day Date.
Hollister fragrances are known for their crisp, clean scents. The women's fragrances typically feature light notes of floral, citrus, and fruit, while the men's fragrances blend citrus, spicy, and woody notes.
