Antonio Mcgowan
Actress Blake Lively has been the face of Gucci's Première fragrance since 2012. In an interview with Glamour, Lively revealed that she has always been a fragrance enthusiast, explaining that fragrance is bottled confidence. She also shared that she used to mix cologne with perfume to achieve a stronger scent that made her feel like an empowered woman. Lively described the Première fragrance as elegant, with notes of bergamot, citrus, floral, wood, and leather.
| Characteristics | Values |
|---|---|
| Brand | Gucci |
| Fragrance Name | Première |
| Fragrance Notes | Bergamot, orange blossom, jasmine, Bulgarian rose, patchouli, leather, musk, balsamic woods, citrus, floral |
| Fragrance Type | Eau de Parfum, Eau de Toilette |
| Fragrance Description | Strong but not overpowering, elegant, soft, fresh |
Explore related products
What You'll Learn
Blake Lively is the face of Gucci Première
Blake Lively, the actress known for her roles in Gossip Girl and Savages, is the face of Gucci Première, the luxury fashion house's new fragrance. Lively was revealed as the face of the scent at the 2012 Venice Film Festival, where Gucci hosted a sumptuous dinner and screening of the fragrance's commercial, directed by Nicolas Winding Refn. The fragrance, inspired by the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival, was conceptualised by Gucci Creative Director Frida Giannini as an homage to Old Hollywood.
Lively, known for her love of fragrance, has said that she is excited to represent a new scent: "It's exciting because I'm not stepping into a fragrance that's been around forever... and then I get to be the face of it until I expire and then in 20 years someone else will be the face." The actress has also said that she is proud to represent a fragrance that she genuinely loves, as someone who is very picky about scent.
Gucci Première features top notes of bergamot and orange blossom, followed by a heart of white floral and musk, and a dry-down of smoky leather and creamy balsamic woods. Lively has said that the fragrance embodies the different facets of the Gucci woman, and that it has the power to evoke strong emotions and memories.
In addition to her role as the face of Gucci Première, Lively has also worked with the brand to raise awareness for Chime for Change, an initiative sponsored by Gucci Parfum that raises funds for girls' and women's rights.
Understanding Fragrance Notes: A Beginner's Guide to Scents
You may want to see also
Explore related products
Lively's thoughts on fragrance
Blake Lively has been the face of Gucci's Première fragrance since 2012. The scent, which is a mix of leather, wood, and floral notes, was inspired by the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival.
Lively has expressed her love for fragrances, stating that they can evoke strong emotions and memories. She recalls her mother having different fragrances for various times of the year, which became a part of her identity. Lively also shared that her fragrance choices have evolved over time, starting with candy-like scents in her early teens to stronger and more woodsy notes as she grew older.
The actress views fragrance as bottled confidence, explaining that it empowers and sensualises her. She believes that a great fragrance can make someone memorable and leave a lasting impression. Lively also shared that she used to mix cologne with perfume to achieve the desired strength and femininity.
Lively's thoughts on the Gucci Première fragrance are positive, as she feels it embodies the different facets of a woman. She appreciates the mix of bergamot, citrus, floral, wood, and leather notes, which she believes represent her at any time or place. She also noted that the new Eau de Toilette version of the fragrance is softer and can be worn as an everyday scent.
Chanel Fragrance: Authentic or Fake?
You may want to see also
Explore related products
The scent of Gucci Première
Blake Lively, the actress and beauty guru, became the face of Gucci Première in 2012. She described the scent as "bottled confidence", a blend of orange blossom, freesia, jasmine, Bulgarian rose, and patchouli. The fragrance is an elegant and empowering mix of leather, wood, and floral notes.
Lively shared that she has always been a fragrance enthusiast, and she used to mix cologne with perfume to achieve the desired strength and femininity. She also expressed her excitement about representing a new fragrance, as it allowed her to be part of creating a potentially iconic scent.
Gucci Première, with its top notes of bergamot and blackberry and mid notes of orange blossom and musk, celebrates the star in every woman. It is designed to make a woman feel confident and empowered, whether she is attending a red-carpet event or a business meeting.
Almond Oil: Sweet Fragrance or Odorless?
You may want to see also
Explore related products
Lively's fragrance campaign with Gucci
Blake Lively has been the face of Gucci's fragrance line, Première, since 2012. The fragrance, which was inspired by the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival, was conceptualized by Gucci Creative Director Frida Giannini as an homage to the mystique and elegance of Old Hollywood.
Lively described the scent as a mix of leather, wood, and floral notes, with top notes of bergamot and orange blossom, followed by a dry-down of smoky leather and creamy balsamic woods. She said that she was excited to represent a new fragrance because she gets to be the face of it until she "expires." Lively also shared that she has always been a fragrance enthusiast and would often mix cologne with perfume to achieve a stronger scent.
The actress returned as the face of Gucci's new scent in 2014, which was a lighter take on the original Eau de Parfum. The new Eau de Toilette version, according to Lively, is softer and can be worn as an everyday fragrance. It has the same great presence as the original but is dialed down and freshened up.
Lively also spoke about the power of fragrance and how it can boost confidence. She said that when you smell good, you feel good, and fragrance can evoke strong emotions and memories. The actress also mentioned that she used to wear different fragrances for different seasons and occasions, and how the scent of her mother and sister was something she strongly associated with them.
One Direction's Fragrance: A Whiff of Youthful Nostalgia
You may want to see also
Explore related products
Lively's views on confidence and fragrance
Blake Lively has been the face of Gucci's Première fragrance since 2012. The scent, which features notes of bergamot, orange blossom, white floral, musk, leather, and balsamic woods, was inspired by the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival.
Lively has expressed her love for fragrance and its ability to empower and evoke confidence. "For me, fragrance is bottled confidence," she says. "You spray it, and you immediately feel empowered – there's a sensuality that comes with fragrance, and there's a power that fragrance has on other people."
Lively also believes that fragrance can be a form of self-expression and a way to tell one's story. She recalls how her fragrance choices evolved as she grew older, reflecting her changing tastes and the type of woman she aspired to be. "I think it tells your story in a lot of ways," she says. "I look back to the fragrances I had when I was younger, and they were bubbly and sweet and saccharine. And then as I got older, they evolved, and at one point, I started mixing cologne with perfume. I wanted that strength. I wanted to feel like an empowered woman, like a force to be reckoned with, but I still wanted to maintain that power of femininity and sensuality that a woman has."
The actress also understands the emotional connection that fragrance can evoke, recalling how certain scents remind her of her family members and the emotions associated with them. "Fragrance is a weapon, if you choose to use it," she says. "I didn't have that signature. I didn't have that superpower. Gucci Première really does have that. It has the bergamot, the citrus, the floral, the wood, and the leather. It hits all the notes that really feel like me, at any time or place."
Strategically Placing Pura Diffusers: How Many Are Needed?
You may want to see also
Frequently asked questions
Blake Lively is the face of Gucci's Première perfume. She describes the scent as "bottled confidence", with notes of bergamot, citrus, floral, wood, and leather.
Première is a strong but not overpowering mix of leather, wood, and floral notes. The perfume has a lighter take on the original Eau de Parfum, with an elegant blend of orange blossom, freesia, jasmine, Bulgarian rose, and patchouli.
Lively chose to represent the fragrance because of its unique and memorable scent. She also believes that it embodies the different types of Gucci women, from the equestrian to the couture woman.
Lively has expressed that she has always been a fragrance enthusiast, even mixing cologne with perfume at one point to achieve the desired strength and femininity. She believes that fragrances are linked to emotions and memories and can make one feel confident and empowered.
