
One Direction's perfume, Our Moment, was launched in 2013 and was the best-selling celebrity fragrance of Christmas that year. The boy band's first fragrance is a mash-up of the band members' favourite scents, featuring sweet notes of wild berries, forest fruits, red currant, pink grapefruit, and fresh freesia over a base of creamy musk. The scent has been described as fresh, sweet, subtle, fruity, and floral. It has received mostly positive reviews, with some customers noting that it is not overpowering like most perfumes.
| Characteristics | Values |
|---|---|
| Name | Our Moment |
| Launch Date | 6 June 2013 |
| Top Notes | Forest Fruits, Red Currant, Pink Grapefruit |
| Middle Notes | Frangipani, Freesia |
| Base Notes | Musk |
| Scent | Sweet, Fruity, Floral, Fresh, Light, Crisp |
| Variants | Eau De Parfum, Body Lotion, Rollerball, Shower Gel |
| Volume | 30ml, 50ml, 100ml |
| Price | £39/$55 for 100ml, £29/$45 for 50ml, £21/$35 for 30ml |
| Awards | Pure Beauty Awards for Best Female Fragrance |
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What You'll Learn
- One Direction's Our Moment perfume was released in 2013
- It has top notes of forest fruits, red currant, and pink grapefruit
- The scent has been described as fruity, floral, and sweet
- The perfume was the best-selling celebrity fragrance of Christmas 2013
- It is no longer in production, but dupes can be found

One Direction's Our Moment perfume was released in 2013
Our Moment is a floral fruity fragrance for women, featuring sweet notes like wild berries, pink grapefruit, and fresh freesia over a base of creamy musk. Harry Styles described the scent as "fruity", while Liam Payne called it "sweet". The perfume received mostly positive reviews, with some describing it as fresh, sweet, and subtle. It was also awarded the Pure Beauty Award for Best Female Fragrance.
The perfume was released in different sizes, including 30ml, 50ml, and 100ml eau de parfum. There were also three different gift sets available, combining the 30ml perfume with body lotion, shower gel, or both. The 100ml bottle of the fragrance was priced at £39/$55, while the 50ml and 30ml bottles were sold for £29/$45 and £21/$35, respectively.
Our Moment was the first of four fragrances to be promoted by One Direction, with That Moment, You & I, and Between Us following its success. The perfume is no longer in production, but it holds a special place in the hearts of many fans, evoking feelings of nostalgia and fond memories of their youth.
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It has top notes of forest fruits, red currant, and pink grapefruit
One Direction's perfume, Our Moment, is a floral fruity fragrance for women. It has top notes of forest fruits, red currant, and pink grapefruit. The top notes are the most volatile part of the fragrance, meaning they are the first to be noticed when the perfume is applied but also the first to fade. These top notes give the perfume a fresh, fruity, and sweet scent. The scent of pink grapefruit, in particular, is said to be invigorating and energizing, while red currant adds a touch of tartness and forest fruits provide a rich, juicy aroma.
The middle notes of Our Moment are frangipani and freesia, which complement the top notes by adding a soft, floral aspect to the fragrance. These middle notes are known as the "heart" of the perfume, as they help to soften the initial impression of the top notes and provide a transition to the base notes.
Base notes are the foundation of a fragrance, providing depth and longevity. The base notes of Our Moment are creamy musk and wild berries, adding a sweet and sensual touch to the overall scent. Musk is a popular base note in perfumery, known for its warm and alluring qualities.
The result of combining these top, middle, and base notes is a unique and delightful fragrance that has received positive reviews from both fans and non-fans of the band. It has been described as "fresh, sweet, and subtle" and "pretty damn good."
Our Moment was the first fragrance endorsed by One Direction, launched in 2013. The band members were reportedly involved in every step of the fragrance's creation, from choosing the base smells to designing the packaging and bottle. The perfume was a commercial success, becoming the best-selling celebrity fragrance of Christmas 2013.
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The scent has been described as fruity, floral, and sweet
One Direction's perfume, Our Moment, has been described as having a fruity, floral, and sweet scent. The fragrance, which was launched in 2013, features top notes of forest fruits, red currant, and pink grapefruit, with middle notes of frangipani and freesia. The result is a sweet and subtle scent, reminiscent of a summer's day, according to Harry Styles.
The perfume was created with input from all the band members, who chose the base smells, packaging, and bottle design. It was the first of four fragrances endorsed by the band, including That Moment, You & I, and Between Us. Our Moment was a commercial success, becoming the best-selling celebrity fragrance of Christmas 2013.
The scent has been described as fruity and floral, with a hint of spice. It is considered unique and delicious, with a soft and gentle quality. Some reviewers have noted that it is not overly sweet, but rather a balanced mix of fruity and musky notes. The fragrance has also been praised for its longevity, with some wearers noting that it lasts for several hours without being overpowering.
The perfume has received mostly positive reviews, with many fans and non-fans alike enjoying the scent. Some have described it as a fun and girly fragrance, while others have appreciated its uniqueness and subtlety. It has been compared to other celebrity perfumes, such as Britney Spears' Midnight Fantasy, but with a distinct and memorable scent profile.
Overall, the One Direction Our Moment perfume is a well-received fragrance that combines fruity, floral, and sweet notes to create a pleasant and long-lasting scent. It is a successful foray into the world of fragrances by the popular boy band, appealing to both Directioners and those outside their fanbase.
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$22.99
$25.49 $29.99

The perfume was the best-selling celebrity fragrance of Christmas 2013
The One Direction perfume, Our Moment, was the best-selling celebrity fragrance of Christmas 2013. The fragrance was first launched in London on 6 June 2013, with the first official announcement released on 5 June 2013. The perfume was endorsed by the English-Irish boy band One Direction and was their first foray into fragrance. The band members were reportedly involved in every step of the process, from choosing the base smells to the packaging and bottle design.
Our Moment is a floral fruity fragrance for women, featuring sweet notes of wild berries, pink grapefruit, and fresh freesia over a base of creamy musk. The perfume received mostly positive reviews, with many describing the scent as light, beautiful, and not overpowering. It was also long-lasting, with some reviewers commenting that it lasted for a few hours, while others reported that it only stayed on for a shorter duration.
The perfume was available in different sizes, including 30ml, 50ml, and 100ml eau de parfum, and it also came in gift sets that included the perfume along with a body lotion and/or shower gel. The scent proved to be popular, with some people even comparing it to other celebrity fragrances like Britney Spears' Midnight Fantasy.
Our Moment was so well-loved that it won an award at the Pure Beauty Awards for Best Female Fragrance. It seems that the combination of the band's popularity and the appealing scent of the perfume contributed to its success as the top-selling celebrity fragrance during the Christmas season of 2013.
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It is no longer in production, but dupes can be found
One Direction's perfume, Our Moment, is no longer in production. It was launched in 2013 and was the best-selling celebrity fragrance of Christmas that year. The scent has been described as a combination of forest fruits, red currant, pink grapefruit, frangipani, and freesia, with a base of creamy musk. It has been called sweet, fruity, and floral, with a hint of spice.
If you're looking for something similar, dupes can be found. One Direction fans have suggested that Ari by Ariana Grande is a close match. It has been described as smelling "just like Our Moment with just a hint of warmth to it." You can also find Our Moment on Amazon and eBay, though prices vary.
Another option is to look for fragrances with similar notes. Our Moment's top notes were forest fruits, red currant, and pink grapefruit, so you could try searching for perfumes with these ingredients. However, it's important to note that creating an exact replica of Our Moment may be difficult, as some people have reported that they couldn't find a reliable source for the perfume's notes.
Our Moment was also released in different formats, including an eau de parfum, shower gel, and body lotion. If you're looking for a more affordable option, you could try finding a dupe for one of these products instead of the perfume.
Lastly, keep an eye out for fragrance sales and discounts. Sometimes, you can find great deals on perfumes, and you might be able to discover a similar scent to Our Moment at a lower price.
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Frequently asked questions
Our Moment.
It has been described as smelling like a "summer's day", with notes of forest fruits, red currant, pink grapefruit, frangipani, and freesia. Some have also compared it to Britney Spears' Midnight Fantasy.
Opinions vary. Some say it lasts a long time, while others say it only stays on for a few hours or even just five minutes.
£39/$55 for 100ml, £29/$45 for 50ml, and £21/$35 for 30ml.
It was released in Harrods on 25 August 2013 and nationwide two weeks later. It can also be purchased online from Amazon.











































