Anisha Riggs
In 2014, Cheetos launched a perfume called Cheeteau, which smells like the popular cheese snacks. The fragrance was initially thought to be an April Fool's joke, but the company did release a limited-edition run of the scent. Cheeteau is described as having bold notes bursting with sensual, cheesy aromas and buttery notes, accents of sharp cheddar, and a touch of lemon for balance. Reactions to the scent have been mixed, with some finding it atrocious, while others find it intriguing.
| Characteristics | Values |
|---|---|
| Name | Cheeteau |
| Smell | Cheesy, buttery, cheddar, lemon, buttered popcorn-flavored jelly beans, pizza |
| Launch Date | April 1, 2014 |
| Launch Locations | The Grove in Los Angeles, Madison Avenue in New York City |
| Spokesperson | Chester Cheetah |
Explore related products
What You'll Learn
Cheetos launched a perfume called Cheeteau
The official release from Cheetos described the scent as:
> "Distinctive yet timeless, playful yet refined, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the popular snack that catapulted this star to global fame. The scent also boasts buttery notes, accents of sharp cheddar, and a touch of lemon for balance."
Some people found the scent of the perfume off-putting, with one person describing it as ""atrocious" and another saying that it smelled like "Chester Cheetah's athletic cup." However, others seemed to enjoy the scent, with one person describing it as "beautiful." Whether loved or hated, the perfume certainly generated a lot of buzz and got people talking about Cheetos.
While it may seem unusual to launch a perfume with a Cheetos fragrance, it is not the only quirky perfume on the market. For example, one person on a fragrance forum mentioned owning a funny perfume that smelled like pizza. So, while Cheeteau may not be everyone's cup of tea, it certainly adds a playful twist to the world of perfumery!
Filling Mini Perfume Bottles: A Step-by-Step Guide
You may want to see also
Explore related products
It smells like Cheetos, buttered popcorn, and jelly beans
In 2014, Cheetos launched a perfume called Cheeteau, which, as its name suggests, smells like Cheetos. The scent is described as a "frighteningly accurate" blend of buttered popcorn and jelly beans, with a strong cheesy aroma and a hint of lemon.
The official press release from the brand's spokescat, Chester Cheetah, described the fragrance as:
> "Distinctive yet timeless, playful yet refined, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the popular snack that catapulted this star to global fame. The scent also boasts buttery notes, accents of sharp cheddar and a touch of lemon for balance."
The launch of Cheeteau was promoted as an April Fool's joke, but the perfume is, in fact, real. Samples were given away in New York City and Los Angeles, and via a promotion on Twitter.
Some people were amused by the concept of a Cheetos-scented perfume, but others found the idea unappealing, with one reviewer describing the scent as ""atrocious".
Explore Tommy Hilfiger's Fragrance Pricing
You may want to see also
Explore related products
It was initially thought to be an April Fools' joke
Cheetos launched a perfume called Cheeteau in April 2014. The perfume was promoted by Cheetos spokescat Chester Cheetah, who claimed that fans loved it when the Cheetos dust lingered on their lips and fingers, keeping the cheesy scent around for longer. The official release described the scent as:
> "Distinctive yet timeless, playful yet refined, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the popular snack that catapulted this star to global fame. The scent also boasts buttery notes, accents of sharp cheddar and a touch of lemon for balance."
The launch of Cheeteau on April 1st, along with its unusual scent, led many to believe that it was an April Fool's joke. However, it wasn't long before people realised that the perfume was, in fact, real. Cheetos held events in New York City and Los Angeles, where fans could sample and take home a bottle of the fragrance. The company also sent out bottles to the media, with some recipients reporting that the scent was alarmingly accurate, smelling like Cheetos with a hint of buttered popcorn-flavoured jelly beans.
While some may find the idea of a Cheeto-scented perfume amusing, it seems that the product was initially intended as an elaborate prank. The marketing campaign, including the involvement of the Cheetos spokescat, added to the playful nature of the launch. However, the actual production and distribution of the perfume show that Cheetos was willing to go the extra mile to surprise and delight (or perhaps horrify) its fans.
Mice and Perfume: Do They Mix?
You may want to see also
Explore related products
The scent squad handed out samples in New York and Los Angeles
On April 1, 2014, Cheetos launched a perfume called Cheeteau, which smells like Cheetos. The scent squad handed out samples in New York and Los Angeles. In New York City, Chester Cheetah's scent squad conducted Cheeteau sampling and provided giveaways to fans on Madison Avenue between 59th and 61st from 12:00 pm to 5:00 pm EST. Meanwhile, in Los Angeles, the scent squad hosted a similar event at The Grove from 1:00 pm to 6:00 pm PST.
The launch of Cheeteau was promoted by Chester Cheetah, the brand's spokescat, who described the fragrance as "distinctive yet timeless, playful yet refined." The official release described the scent as a "frisky blend of bold notes bursting with sensual, cheesy aromas" with buttery notes, accents of sharp cheddar, and a touch of lemon for balance.
While some found the concept of Cheetos-scented perfume amusing, others were less enthusiastic about the idea of smelling like the popular cheese snack. The perfume was met with mixed reactions, with some describing it as ""atrocious" and comparing it to the scent of Chester Cheetah's athletic cup.
The launch of Cheeteau was likely an elaborate marketing prank by Cheetos, with the actual bottles of perfume serving as a quirky novelty item for fans of the snack. Whether loved or hated, Cheeteau certainly left an impression and sparked interesting discussions about the boundaries of fragrance creation.
Best Places to Buy Demi Jour Perfume
You may want to see also
Explore related products
Some people thought the perfume was atrocious
While some may find the scent of Cheetos enticing, others were less than impressed. The perfume, called Cheeteau, was launched on April 1, 2014, as a limited-edition fragrance. While it was initially believed to be an April Fool's prank, Cheetos did release a real perfume.
The scent, as described by the company, was "distinctive yet timeless, playful yet refined, [a] frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the popular snack." However, some people who received the perfume were not fans of the scent. One person described the experience of opening the bottle as making their office smell like "Chester Cheetah's athletic cup." They went on to say that while some may enjoy the lingering scent of Cheetos on their fingers, it was not a smell they wanted to wear as a perfume.
Another person who received a bottle of Cheeteau described the scent as "dangerously cheesy," and felt the need to wash themselves after coming into contact with it. They also noted that the bottle itself had a strong cheesy aroma, so there was no need to even spray the perfume. This sentiment was echoed by another individual who stated that the perfume was "atrocious" and that they had to Febreeze their entire apartment after receiving it.
The strong, lingering scent of Cheetos perfume seemed to be a common theme among those who disliked it. While the company intended to create a playful and refined fragrance, the intense cheesy aroma proved to be too much for some, leading to mixed reactions and a unique, divisive perfume.
Wildly Me Perfume: Where to Buy the Scent
You may want to see also
Frequently asked questions
The Cheetos perfume, Cheeteau, smells like Cheetos. It has notes of butter, sharp cheddar, and a touch of lemon.
Yes, the launch of Cheetos perfume was an April Fool's joke. However, the perfume was actually produced and distributed.
The perfume was launched so that fans could enjoy the "deliciously cheesy scent" of Cheetos without eating them.
Reactions to the perfume were mixed. Some people thought it was atrocious, while others seemed to enjoy it.
The perfume was launched at events in New York City and Los Angeles, where samples were handed out and fans could take home a bottle.
