Katrina Rosales
Phlur's perfume Missing Person sparked a lot of interest on TikTok, with people claiming it smells like a loved one or someone they miss. The fragrance is described as delicate, warm, intimate, and familiar, with notes of musk, powder, baby powder, and florals. Some people were less impressed, finding it underwhelming or not living up to the hype. The ambiguity of the scent is part of its appeal, allowing people to project their own associations onto it.
| Characteristics | Values |
|---|---|
| Familiarity | Smells like a loved one, a friend, or a family member |
| Evokes nostalgia | |
| Warm | |
| Intimate | |
| Comforting | |
| Inoffensive | |
| Subtle | |
| Floral | |
| Musky | |
| Powdery | |
| Longevity | Lasts long on the skin |
| Can smell it throughout the day |
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What You'll Learn
The perfume's ambiguous scent
The ambiguity of Phlur's Missing Person perfume is what makes it so intriguing and special. It is a delicate fragrance that defies definition, and its scent is subjective and deeply personal.
Some have described the perfume as having a "warm" and familiar scent, reminiscent of a cozy hug or a loved one. It has been likened to the feeling of nostalgia, evoking memories of childhood and intimate moments with family and friends. The scent has also been associated with the lingering smell of a lover's skin or a favourite person, leaving a warm impression.
However, others have found the perfume to be more subtle and elusive. Some have struggled to detect the scent immediately after spraying, only catching subtle whiffs throughout the day. The perfume has been described as having a "'skin scent' quality, sitting close to the skin and creating an aura-like presence. It is often described as a musk-based fragrance, with floral and powdery notes, but its overall impression varies from person to person.
The unique aspect of Missing Person is how it evokes different emotions and memories for each wearer. It is not a straightforward or obvious scent, and its ambiguity allows it to be interpreted in numerous ways. It is a curious fragrance that inspires a sense of closeness and familiarity without being overpowering.
While some may find the subtle nature of the perfume underwhelming, others appreciate its delicate and intimate projection. The ambiguity of Missing Person is what makes it captivating, allowing each person to fill in the scent's blanks with their own personal associations and emotions.
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Nostalgia and memory
The power of scent is intimately linked to memory and nostalgia. A particular fragrance can evoke a rush of emotions and vivid recollections, transporting us back in time and sparking a yearning for the past. This is the unique appeal of Phlur's Missing Person perfume, a fragrance that has captivated people with its ability to stir up personal and intimate memories.
The perfume's viral success can be attributed to its ambiguous and subtle nature, sparking curiosity and intrigue. People are drawn to the idea of wearing a scent that is familiar yet elusive, reminiscent of someone they love or miss. The fragrance blends notes of musk, bergamot, jasmine, sandalwood, and neroli blossom, resulting in a scent that is sometimes floral and sometimes musky. It is described as warm, comforting, and intimate, like a cozy hug or the lingering scent of a lover's skin.
For many, the experience of smelling Missing Person has been an emotional one. Some have reported being brought to tears, feeling nostalgic, or being reminded of specific people from their past, such as grandparents, parents, or childhood friends. The perfume has evoked memories of family gatherings, hugs from mothers, and intimate rituals associated with femininity. It has also been compared to the scent of cigarettes, perfume, and fresh laundry, triggering recollections of loved ones who may have had these specific fragrances.
The ambiguity of the fragrance is what makes it special. It sits close to the skin, and its subtle nature means that it becomes a part of the wearer's aura, rather than an overpowering presence. People describe wanting to be closer to the wearer without knowing why, adding an air of intrigue to the person wearing Missing Person. This subtlety also contributes to the sense of nostalgia, as the scent triggers warm and familiar feelings without being obviously linked to a specific memory.
The concept of Missing Person is intriguing—a fragrance that reminds us of someone we miss or long for. It taps into the power of scent to evoke emotions and memories, creating a unique and personal experience for each wearer. While some may argue that the hype surrounding the perfume is unjustified, there is no denying that it has struck a chord with many people, proving that the sense of smell is a powerful gateway to our memories and nostalgic longings.
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The TikTok hype
The internet hype for Phlur's Missing Person perfume started when Rachel Rigler reviewed it on TikTok in March 2022, calling it the "most interesting perfume I have ever smelled in my life". She said it smells "like the feeling of being in love and it's very familiar". After her boyfriend smelt it for the first time, he said it smelled like Rigler, describing the scent as "bizarre". Following this, make-up artist Mikayla Nogueira bought a bottle and posted her reaction to her 13.4 million followers, saying, "I don't know how to explain this, it smells like a person that you love and that you miss".
Soon after, the perfume was completely sold out and had a waiting list of over 200,000 customers. Since then, TikTok has been flooded with reviews for the scent. Many users reported that the fragrance reminded them of specific people or memories, with some saying it evoked feelings of nostalgia and warmth. However, others were left baffled, with some thinking it smelled like cigarettes and others finding it fresh and laundered.
The ambiguity of the scent is what makes it special, and it is described as a delicate, addictive fragrance that lingers without being overpowering. While some people were disappointed by the subtlety of the perfume, others found that it evoked strong emotions and feelings of intimacy. One reviewer said that it "will make you kissable", while another said that it "heals your soul".
The success of the fragrance can be attributed to the influence of TikTok and the personal story of the brand's creative director, Chriselle Lim, who shared her post-divorce journey, giving the fragrance foundation. Lim described the perfume as an "addictive fragrance – like the lingering scent of your lover’s skin left on their t-shirt or a pillowcase. It’s evocative but strangely familiar. It will warm your skin and heal your soul”.
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Intimacy and familiarity
The viral fragrance Phlur Missing Person has been described as a warm, intimate, and familiar scent. It is said to evoke feelings of intimacy and nostalgia, reminding people of loved ones they miss or specific memories.
The perfume has been likened to the lingering scent of a lover's skin or a hug from a family member. Some reviewers mention that it smells like someone familiar, such as a grandparent, parent, or friend. The scent is described as subtle and delicate, with notes of musk, floral, and powder. It is designed to be a personal and intimate fragrance, evoking a sense of closeness and familiarity.
The ambiguity of the scent is part of its appeal, allowing people to project their own interpretations and associations onto it. It is described as an addictive fragrance that inspires a desire for closeness. The subtle nature of the perfume means it sits close to the skin, enhancing the sense of intimacy.
Some reviewers mention that the scent evokes specific memories, such as childhood experiences or family gatherings. The perfume's ability to trigger nostalgic feelings contributes to its intimate and familiar nature. It is said to have an aura-like presence, creating an aura of intimacy and familiarity around the wearer.
The combination of subtle musk, floral notes, and a hint of powder creates a delicate and intimate scent that is personal and unique to each wearer. The familiarity of the scent is comforting and evocative, providing a sense of warmth and intimacy that is unique to each person's experience.
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The scent's subtlety
The scent of Phlur's Missing Person perfume is subtle and delicate. It is a skin scent, with a musk base and floral nuances. It is designed to smell like someone familiar to the wearer, such as a lover, a friend, or a family member. The fragrance is intimate and personal, with a warm and nostalgic feel.
The perfume has been described as having a "nude" quality, with a subtle and inoffensive scent that blends into the wearer's skin. Some reviewers have noted that it is difficult to detect the perfume immediately after spraying, but it can be smelled throughout the day, lingering on the skin. The scent has been likened to baby powder, lipstick, and compact powder, as well as more ambiguous scents like "chic celery".
Missing Person has also been compared to other perfumes, such as Glossier You, Not a Perfume, and Kayali Musk, although some reviewers found it to be harsher and more musky than these alternatives. The fragrance blends top notes of "skin musk" with bergamot, jasmine, sandalwood, and neroli blossom, resulting in a scent that is sometimes floral and sometimes musky.
The ambiguity of the fragrance is part of its appeal, allowing wearers to project their own associations and memories onto the scent. It is designed to evoke feelings of warmth, comfort, and familiarity, rather than having a distinct and obvious smell. This subtlety inspires a desire for closeness and intimacy, making it a unique and addictive fragrance.
The perfume's subtle nature also contributes to its longevity. As it becomes a part of the wearer's DNA, it lingers without being overpowering, creating an aura-like presence that draws people in. This subtlety and longevity are part of the reason for the fragrance's viral success, as people are intrigued by its elusive and evocative nature.
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Frequently asked questions
The perfume has been described as having a warm and intimate scent, with notes of musk, baby powder, and florals like jasmine and orange blossom. Some people have also said that it smells like cigarettes, fresh laundry, or perfume.
The perfume's name comes from the idea that it evokes the scent of someone that you love or miss. Many people have reported being reminded of specific people from their past when smelling it.
The top notes of Missing Person are "skin musk" and bergamot, followed by jasmine, sandalwood, and neroli blossom.
Yes, Missing Person is a unisex perfume that can be worn by both women and men.
Missing Person by Phlur is available at Sephora and Target. It initially sold out quickly, but it should now be easier to find in stores or online.
