Creed is a dynastic, privately held luxury fragrance company founded in 1760 in London, England, by James Henry Creed. The company was originally a tailoring house, but they also made scented gloves and fragrances by commission. Creed has a rich history of serving royalty and aristocracy, and its fragrances are known for their high-quality ingredients and meticulous production processes. The company's perfumes and colognes are grouped into two categories: Millesime (more concentrated) and Eaux de Toilette (less concentrated). Creed's Green Irish Tweed, Aventus, and Royal Oud are some of its most popular fragrances for men, while Love in Black, Love in White, and Fleurissimo are popular choices for women. Creed fragrances are well-known for their long-lasting scent and excellent sillage, making them a favourite among fragrance enthusiasts.
Characteristics | Values |
---|---|
Brand | Creed |
Fragrance | Aventus |
Type | Cologne |
Year | 2010 |
Top Notes | Bergamot, Blackcurrant, Apple, Lemon, Pineapple, Pink Pepper |
Middle Notes | Patchouli, Jasmine, Birch |
Base Notes | Musk, Oakmoss, Ambergris, Cedarwood, Vanilla |
Longevity | 10+ hours |
Sillage | Excellent |
Price | $325 for 1.7oz |
What You'll Learn
Creed's history and controversy
Creed is an Anglo-French multinational niche perfume house based in Paris. The company was originally founded as a tailoring house in London, England, in 1760 by James Henry Creed. The earliest evidence of Creed's existence, however, dates back to the late 1960s or early 1970s.
The House of Creed began in 1760 when a pair of scented leather gloves were delivered to King George III by the newly founded London tailoring company. Over the years, the House of Creed has created garments and fragrances for royalty and high-profile figures, including Queen Victoria and Empress Eugénie, who issued the firm a Royal Warrant for tailoring articles.
Creed's first eponymously named fragrance was a traditional eau de cologne with matching aftershave, created by Olivier Creed. Creed has other high-profile creations in its catalogue, such as Angelique Encens, which was originally crafted in 1933 for the Bishop of Paris. Creed also claims to have created perfumes exclusively for celebrities and political figures, but these statements have not been historically confirmed.
The brand's mainstream breakthrough came in the mid-1980s with the fresh fougère fragrance Green Irish Tweed. Creed's advertising campaigns featured long-deceased celebrities, attempting to lend prestige to the brand.
In recent years, Creed has faced some controversy. In Gabe Oppenheim's book, *The Ghost Perfumer*, several perfumers dispute Creed's claim that all of its fragrances are made in-house by members of the Creed family. Additionally, the brand has been criticised for its high prices, with some questioning whether the quality justifies the cost.
Despite this, Creed remains a renowned perfumery, known for its use of high-quality, natural ingredients and handcrafted production methods.
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Aventus, Creed's bestselling fragrance
Aventus is an iconic, bestselling fragrance from Creed, crafted to celebrate the brand's 250th anniversary. It is a bold, contemporary classic that embodies strength, power and success, tailored for the strong and original individual. With its unique blend of precious ingredients, Aventus stands out in the world of perfumery.
Aventus opens with a burst of freshness, combining zesty Italian bergamot and pineapple, followed by hints of blackcurrant and pink pepper. The heart of the fragrance features Moroccan jasmine, rose, patchouli and dry birch, adding a touch of sophistication. The base notes of oakmoss, vanilla, ambergris and musk provide a warm and sensual finish. This long-lasting Eau de Parfum leaves a lasting impression, exuding confidence, power and sophistication.
Aventus is versatile, suitable for both formal and casual occasions, and can be worn throughout the year. Its bold presence adapts to its surroundings, making it a timeless staple in any gentleman's fragrance collection. The fragrance has a wide appeal, with its harmonious blend of fruity and musky notes, and its cult following reflects its status as a modern classic.
Aventus is more than just a fragrance; it is an experience. It embodies the House of Creed's commitment to artistry and perfection, with its delicate craftsmanship and unique blend of ingredients. The fragrance has become a symbol of luxury and success, with its rich and bold scent captivating a wide audience.
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Green Irish Tweed, a cult favourite
The fragrance opens with a burst of zesty lemon and crisp verbena, evoking the crispness of a dew-covered morning in the Irish countryside. As the scent develops, hints of violet leaf add a touch of earthy greenness, reminiscent of rolling hillsides dotted with wildflowers. The base notes of sandalwood and ambergris lend a warm and sensual finish, grounding the composition with a subtle hint of masculinity.
Wearing Green Irish Tweed is like taking a stroll through the Irish countryside on a sunny day—a refreshing and rejuvenating experience for the senses. With its clean and crisp aroma, this fragrance is the olfactory equivalent of a breath of fresh air, instantly uplifting the mood and invigorating the spirit. Whether worn casually during the day or dressed up for a special occasion, Green Irish Tweed exudes an effortless charm and sophistication that never fails to impress.
It is a fragrance that evokes images of verdant landscapes and open skies, transporting the wearer to a world of natural beauty and timeless elegance. Green Irish Tweed is more than just a fragrance—it is an invitation to savour life's simple pleasures and embrace the beauty of the world.
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Creed's philosophy and claims
Creed is a well-known perfumery with a worldwide presence. The company was founded in London, England, in 1760 by James Henry Creed as a tailoring house that also made scented gloves and fragrances by commission.
Creed claims to use the highest-quality ingredients in an old, hand-mixed infusion process that has been abandoned by other manufacturers. They use a lot of natural ingredients in their products, which may result in variations in scent between batches. Creed fragrances are often made by hand, with artisans measuring, blending, and macerating the ingredients by hand to ensure the tradition lives on.
Creed's philosophy is to create scent formulas using only raw, natural, and organic components. They believe in the superior quality of their products, which justifies the high price point. Their fragrances are well-rounded, sophisticated, and distinctive without being overpowering or too extreme. Creed's bottles are also elegant and masculine, and feel heavy in the hand.
Creed's longevity and projection are impressive, with fragrances lasting 8-16 hours on most skin types, and even longer on garments. The sillage, or the degree to which a perfume's fragrance lingers in the air, is also notable, allowing people to smell it from a few meters away.
Creed's best-selling fragrance, Aventus, is described as having top notes of bergamot, blackcurrant leaves, apple, and pineapple; middle notes of pink berries, birch, patchouli, and jasmine; and base notes of musk, oakmoss, ambergris, and vanilla. It is a woody-spicy oriental fragrance with a powerful pineapple burst complemented by bergamot and fresh apple.
Overall, Creed's philosophy and claims revolve around using high-quality, natural ingredients, meticulous production processes, and creating distinctive, long-lasting fragrances that appeal to those seeking a sophisticated and elegant scent experience.
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Longevity, sillage and projection
Aventus has excellent longevity, with a lasting power of up to 10 hours or more. This means that a small amount of the cologne will be enough to make you smell great all day. The fragrance has a strong sillage, leaving a trail of scent in the air that will be noticed by those around you. In terms of projection, Aventus creates a scent bubble around the wearer, projecting up to six feet or more.
Aventus is a well-rounded, sophisticated, and distinctive fragrance that is not too extreme or overpowering. The scent is fresh, crisp, and citrusy with a hint of smokiness, creating a confident and sophisticated presence. It is a versatile fragrance that can be worn during the day or at night and is suitable for any occasion.
While the longevity, sillage, and projection of Aventus are impressive, it is important to note that there may be variations between batches. Some people have reported that newer batches have weaker performance, with shorter longevity and less projection. However, maceration can improve the performance of the fragrance.
Overall, Creed Aventus is a long-lasting fragrance with excellent sillage and projection, making it a popular choice for those who want to make a lasting impression.
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Frequently asked questions
Creed is a fragrance brand founded in 1760 in London, England, by James Henry Creed. It is the world's only dynastic, privately held luxury fragrance company.
Creed's most popular fragrances include Green Irish Tweed, Aventus, and Royal Oud.
Creed's Love in Black fragrance has received mixed reviews. While some consider it elegant, seductive, and mysterious, others find it overpowering. It is described as a sweet, floral, and fruity fragrance with notes of Italian violets, night-blooming jasmine, Virginia cedar, Florentine iris, cloves, and Tonkin musk.
Creed fragrances are considered a high-end purchase, with prices ranging from approximately $310 to $375 for a 1.7oz bottle.