
KKW Fragrance is a perfume brand by Kim Kardashian. The brand launched in 2017 with the Crystal Gardenia collection, which included three gardenia-heavy scents: Crystal Gardenia, Gardenia Citrus, and Gardenia Oud. Since then, KKW Fragrance has released numerous other perfumes, including the Kimoji Hearts collection, which features fruity, sweet scents, and the Diamonds collection, which includes a white floral fragrance. While some people enjoy KKW Fragrances, others have found them to be harsh and not worth the money. In 2022, Kim Kardashian announced that she would be shutting down operations of her KKW Fragrance brand to overhaul it and relaunch with a new name and website.
| Characteristics | Values |
|---|---|
| Brand | KKW Fragrance |
| Year of Launch | 2017 |
| Perfumes | Crystal Gardenia, Gardenia Citrus, Gardenia Oud, Crystal Gardenia Oud, Pink Diamond, White Diamond, BFF, Ride or Die, Bae, Baddie, Wifey, Baby Girl |
| Notes | Mandarin, Bergamot, Kiwi, Jasmine Sambac, Gardenia Blossom, Coconut Water, Vanilla, Sandalwood, Musk, Amber, Lavender, Jasmine, Red Rose, Oud, Patchouli, Pink Grapefruit, Anjou Pear, Water Lily, Gardenia, Sandalwood, Musk, Amber, Glistening Lemon Pear Water, Shimmering Bergamot, Pink Peppercorn, Silk Peony Buds, Rose Concentrate, Pink Tagete, Pure White Moss, Warm Benzoin, Modern Glossy Musks, Crisp Yuzu, Creamy Magnolia, Mimosa, Patchouli, Soft Musks, Whipped Caramel, Gardenia Petals, Velvet Tuberose, Watery Lily, Sensual Cloud Musk, Pink Sapphire Tuberose, Blushing Jasmine, Italian Bergamot |
| Type of Scent | Sweet, Fresh, Floral, Clean, Strong, Feminine, Citrus, Voluptuous, Lush, Fruity, Nostalgic, Modern, Musky |
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What You'll Learn
- KKW Hearts: fruity, sweet, and nostalgic
- Crystal Gardenia: white floral with notes of gardenia, tuberose, and lily
- Crystal Gardenia Citrus: bright, floral, and airy
- Crystal Gardenia Oud: strong, with notes of lavender, jasmine, and red rose
- Kimoji Hearts: sweet, with notes of mandarin, bergamot, and kiwi

KKW Hearts: fruity, sweet, and nostalgic
The KKW Hearts fragrances are known for their fruity and sweet scents, with a touch of nostalgia. The first KKW Hearts drop, which includes the fragrances Ride or Die, Bae, and BFF, is characterized by its sweetness. These fragrances offer a playful and whimsical take on nostalgic childhood scents, with fruity and floral notes.
Bae, in particular, has been described as having a "fruity, sweet scent" with opening notes of mandarin, bergamot, and kiwi. The heart of the fragrance features jasmine sambac and gardenia blossom, with coconut water adding a tropical touch. The dry-down is a blend of vanilla, sandalwood, and musk, creating a creamy and comforting aroma. The scent has been likened to a summer night, perfect for any weather, and evoking feelings of fun and nostalgia.
BFF, another fragrance from the first KKW Hearts drop, shares the sweet and fruity characteristics while incorporating notes of marshmallow, wild berries, and crisp apple. It encapsulates the loving feelings of Valentine's Day, for which the collection was themed. Like Bae, BFF also offers a playful and whimsical scent experience.
Ride or Die, the third fragrance from the initial drop, deviates slightly from the predominantly fruity and sweet profiles of Bae and BFF. While it still has fruity notes, Ride or Die features luscious blackberry and juicy plum, complemented by night-blooming jasmine, vanilla, caramel, and tonka bean. This fragrance is described as a "universal love" and is suitable for any time of day or occasion.
The second KKW Hearts drop, including the fragrances Baddie, Wifey, and Baby Girl, takes a different direction from the first. These fragrances are described as more modern and feminine, with Baddie, in particular, moving away from sweetness altogether. Instead, it offers a floral scent with a musky kick, featuring notes of amber, musk, wild rose, and geranium.
Overall, the KKW Hearts fragrances offer a range of fruity, sweet, and nostalgic scents, with some modern and feminine twists. These fragrances provide a playful and whimsical olfactory experience, evoking feelings of fun, comfort, and nostalgia.
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Crystal Gardenia: white floral with notes of gardenia, tuberose, and lily
Crystal Gardenia is a white floral fragrance with notes of gardenia petals, velvet tuberose, and watery lily. It is described as a "voluptuous, lush, and feminine fragrance", and is said to be reminiscent of Kim Kardashian's signature style, including her love for nude matte lipstick, body-hugging dresses, and high heels. The perfume's top notes are pink grapefruit and Anjou pear, mixed with water lily and gardenia, giving it a light and airy scent. To add a soft kick to the fragrance, base notes of sandalwood, musk, and amber are included.
The Crystal Gardenia line also includes two other fragrances: Gardenia Citrus and Gardenia Oud. The former, Crystal Gardenia Citrus, is a bright, floral bouquet, while the latter combines gardenia with lavender, jasmine, and a heady red rose, along with darker scents like oud, patchouli, and amber.
The KKW Crystals collection, which includes Crystal Gardenia, was the first collection launched by the brand in 2017. Kim Kardashian described the creation of her fragrances as "deeply personal" and expressed her pride in every KKW fragrance product launched since Crystal Gardenia.
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Crystal Gardenia Citrus: bright, floral, and airy
Crystal Gardenia Citrus is a bright, floral, and airy fragrance from the KKW collection. Launched in 2017, it is a Floral Woody Musk perfume with top notes of orange oil, pomelo, passionfruit, lemon, and pink pepper. The middle notes are gardenia, tuberose, and tiare flower, while the base notes are musk, amber, white cedar extract, and Australian sandalwood.
The scent is described as very light, uplifting, and fresh, with a zesty and clean feel. It is said to be a happy and sweet fragrance, with a hint of citrus. The perfume is quite generic and sits close to the skin very fast, which some may not prefer. The performance is also disappointing, as it doesn't last very long and performs more like a body splash than an EDP.
The Crystal Gardenia Citrus is a part of the Crystal Gardenia line, which includes three gardenia-heavy scents. The other two fragrances in this line are the original Crystal Gardenia and the Crystal Gardenia Oud. The original Crystal Gardenia has notes of pear, water lily, pink grapefruit, gardenia, tuberose, tiare flower, musk, sandalwood, and amber. It is a light, airy, and clean scent, with a summery feel.
The Crystal Gardenia Oud, on the other hand, combines lavender, jasmine, and rose with darker scents like oud, patchouli, and amber. It is a strong and versatile scent, catering to different sides of one's personality.
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Crystal Gardenia Oud: strong, with notes of lavender, jasmine, and red rose
Crystal Gardenia Oud is a strong, voluptuous, lush, and feminine fragrance. It is a bold scent for a bold personality. The top notes are a cocktail of lavender, jasmine, and red rose, with hints of gardenia petals, velvet tuberose, and watery lily. The heart of the fragrance is a blend of dark scents like oud, patchouli, and amber, adding depth and sensuality. The base notes are warm and soft, with hints of sandalwood, musk, and amber, leaving a lasting impression. This fragrance is perfect for those who want to make a statement with their scent and embrace their femininity. It is a bold choice for those who want to stand out and leave a lasting impression.
The KKW Fragrance collection, created by Kim Kardashian, offers a range of unique and captivating scents. The Crystal Gardenia line, including Crystal Gardenia Oud, Crystal Gardenia Citrus, and Gardenia Oud, provides a variety of notes to play with. With affordable options, the collection caters to those who want to explore and experiment with different fragrances.
The Crystal Gardenia Oud fragrance is a reflection of Kim Kardashian's personality and style. It embodies her confidence, self-love, and bold fashion choices. This fragrance is for those who want to embrace their femininity and make a statement with their scent. It is perfect for those who want to feel empowered and leave a lasting impression.
The top notes of lavender, jasmine, and red rose create a fresh and floral introduction to the fragrance. The addition of gardenia petals, velvet tuberose, and watery lily enhances the floral aspect, making it a lush and opulent scent. The heart of the fragrance takes a darker turn with oud, patchouli, and amber, adding depth and complexity. These notes create a mysterious and sensual vibe, making it a unique and captivating fragrance.
The base notes of Crystal Gardenia Oud are warm and inviting. The sandalwood, musk, and amber create a soft and smoldering finish, leaving a lasting impression. These notes add depth to the fragrance, making it a well-rounded and sophisticated scent. The combination of fresh florals, dark heart, and warm base makes Crystal Gardenia Oud a versatile and captivating fragrance, perfect for those who want to stand out and express their bold personality.
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Kimoji Hearts: sweet, with notes of mandarin, bergamot, and kiwi
The Kimoji Hearts fragrance from KKW is a sweet and fruity scent. It has top notes of mandarin, bergamot, and kiwi, with heart notes of jasmine sambac and gardenia blossom, two flowers that Kim Kardashian herself loves. The fragrance has a soft dry-down of vanilla, sandalwood, and musk.
The Kimoji Hearts perfume was released as a limited-edition Valentine's Day collection in 2018, with two other fragrances: BFF and Ride or Die. Each 30ml bottle was priced at $30. The collection was inspired by candy hearts and featured sweet, fruity scents.
The KKW Fragrance brand has since expanded to include numerous other perfumes, including the Crystal Gardenia collection, which was the first collection for the brand when it launched in 2017. The collection features three gardenia-heavy scents: Crystal Gardenia, Gardenia Citrus, and Gardenia Oud. The perfumes in this collection are affordable, with a 30ml option costing $35 and a 75ml choice selling for $60.
The brand has also released other popular fragrances, such as the first Hearts drop, which includes Ride or Die, Bae, and BFF, and the second drop, which includes Baddie, Wifey, and Baby Girl. The first drop is sweeter, while the second is more modern and feminine. The brand has since shut down operations and is expected to return with a new name and website.
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Frequently asked questions
KKW Fragrance is Kim Kardashian's perfume brand, which she launched in 2017 with the Crystal Gardenia collection. The brand has since released numerous other fragrances, including the Kimoji Hearts collection and the Diamonds collection. In 2022, Kim Kardashian announced that she would be shutting down operations of the KKW Fragrance brand to overhaul it and return with a new name and website.
The first KKW Hearts collection (Ride or Die, Bae, BFF) is sweeter than the second collection (Baddie, Wifey, Baby Girl), which is more modern and feminine. The fragrances in the first collection have fruity top notes, floral middle notes, and base notes of vanilla and sandalwood. Ride or Die, in particular, is described as a fruity, sweet, and nostalgic scent.
The fragrances in the KKW Crystals collection are straightforward white floral fragrances. Crystal Gardenia, for example, has notes of gardenia petals, velvet tuberose, and watery lily. Crystal Gardenia Citrus is a bright, floral bouquet, while Crystal Gardenia Oud is a strong scent with notes of lavender, jasmine, red rose, oud, patchouli, and amber.











































