Heidi Norton
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear) clothing—a concept that was new at the time. Chloé introduced its first scent, Chloé Classique, in 1973. With the purchase of Unilever Cosmetics International in 2005, Coty acquired the perfume license for Chloé, and in 2012, Coty launched a See by Chloé fragrance. Chloé fragrances are created in collaboration with many perfumers, including Michel Almairac, Clement Gavarry, and Fanny Bal.
| Characteristics | Values |
|---|---|
| Name of the company that makes Chloé perfume | Chloé, a French luxury fashion house founded in 1952 by Gaby Aghion |
| First Chloé perfume | Chloé Classique, introduced in 1973 |
| Current owner | Richemont Group |
| Previous owner | Gaby Aghion until 1985 |
| Perfume license holder | Coty, acquired in 2005 with the purchase of Unilever Cosmetics International |
| Fragrance collaborators | Numerous perfumers, including Betty Busse, Michel Almairac, Clement Gavarry, and Anne Flipo |
| Brand ambassadors | Chloë Sevigny, Clémence Poésy, Ariane Labed, and Guan Xiaotong |
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What You'll Learn
Coty acquired the perfume license for Chloé in 2005
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, who was born in Egypt and moved to Paris in 1945. In 1953, Aghion joined forces with Jacques Lenoir, who managed the business side of the brand, allowing Aghion to focus on the creative growth of Chloé. Chloé became known for its soft, wearable, form-fitting clothing made from luxurious fabrics and intended to be purchased "off the rack." This concept of "prêt-à-porter" or "ready-to-wear" was revolutionary in the 1950s, as it contrasted with the stiff and formal made-to-measure clothing offered by couture designers at the time.
In 1973, Chloé introduced its first scent, Chloé Classique. Over the years, Chloé has continued to launch new fragrances, collaborating with various perfumers and releasing perfumes such as Chloé Eau de Parfum and Chloé Eau de Parfum Intense. In 2005, with the purchase of Unilever Cosmetics International, Coty acquired the perfume license for Chloé, adding to their portfolio of fragrance brands. This acquisition allowed Coty to further expand its presence in the fragrance industry and continue the legacy of Chloé perfumes.
Coty Inc. is a leading global beauty company with a diverse portfolio of well-known brands across fragrances, cosmetics, and skin and body care products. By acquiring the perfume license for Chloé, Coty gained the rights to manufacture, market, and distribute Chloé perfumes. This acquisition aligned with Coty's strategy to strengthen its position in the fragrance market and build upon the success of Chloé's existing perfumes.
The acquisition of the Chloé perfume license by Coty in 2005 marked a significant step in the evolution of the Chloé brand. It allowed Chloé to leverage Coty's expertise in fragrance development, distribution, and marketing to reach a wider audience and continue to innovate in the fragrance space. Coty's resources and industry knowledge likely contributed to the success and growth of the Chloé perfume line in the years following the acquisition.
Since acquiring the license, Coty has continued to build upon the Chloé fragrance portfolio, launching new perfumes and expanding the brand's global reach. In 2012, Coty introduced the See by Chloé fragrance, a reflection of the brand's commitment to innovation and its understanding of modern consumers. The collaboration between Chloé and Coty showcases the power of combining creative vision with business acumen, resulting in the creation of iconic perfumes that captivate consumers worldwide.
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Chloé's first scent, Chloé Classique, was introduced in 1973
Chloé is a French luxury fashion house founded in 1952 by Egyptian-born Gaby Aghion. Aghion sought to offer luxury prêt-à-porter (ready-to-wear), a concept that was new to the fashion industry at the time. In contrast to the stiff, formal, made-to-measure clothing offered by couture designers of the 1950s, Chloé chose to create soft, wearable, form-fitting clothing made from luxurious fabrics. This revolutionary and trend-setting concept in fashion was a long-lasting motif in the industry.
Chloé has had a series of prestigious designers throughout its history, including Karl Lagerfeld and Stella McCartney. The brand has been worn by celebrities such as Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Kirsten Dunst, and Cameron Diaz. Chloé has also collaborated with photographers like Tom Munro, Terry Richardson, and Steven Meisel for its advertising campaigns, which have featured actresses like Chloë Sevigny, Clémence Poésy, and Ariane Labed.
In 2005, Coty acquired the perfume license for Chloé with the purchase of Unilever Cosmetics International. Coty later launched a See by Chloé fragrance in 2012.
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Chloé fragrances are known for their modern and timeless feminine scent
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear). Aghion focused her energy on creating for women, eschewing the haute couture she felt was too formal and designing a relaxed, freeing style. Chloé fragrances are known for their modern and timeless feminine scent. The Maison’s signature fragrance, created by a woman for women, draws on the classic rose, the ultimate feminine scent, to create a modern and timeless perfume.
Chloé's luxury floral perfumes feature round, velvety, and fragrant facets that encapsulate the Chloé woman’s free spirit and timeless elegance. The brand is characterized by a youthful and bohemian aesthetic and has produced several successful fragrances over the years. In 1973, Chloé introduced its first scent, Chloé Classique. Other fragrances include Eau de Parfum, Eau de Parfum Intense, and Chloé Absolu de Parfum.
Chloé has collaborated with numerous prestigious perfumers, including Michel Almairac, Clement Gavarry, and Domitille Michalon Bertier. The brand has also worked with photographers like Tom Munro, Craig McDean, and Mario Sorrenti for its advertising campaigns, which have featured actresses such as Chloë Sevigny, Clémence Poésy, and Ariane Labed.
In 2005, Coty acquired the perfume license for Chloé with the purchase of Unilever Cosmetics International. Coty then launched a See by Chloé fragrance in 2012. Chloé has also introduced other fragrances such as the Love Collection, Nomade, and Atelier des Fleurs. The brand's perfumes continue to embody the modern and timeless feminine scent that Chloé is known for.
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The company was founded by Gaby Aghion in 1952
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, a French fashion designer. Born in Alexandria, Egypt, in 1921, Aghion moved to Paris with her husband, Raymond Aghion, in 1945. She launched Chloé a few years later, naming the brand after a friend's daughter because it was a soft, feminine name that encapsulated the brand's ethos.
Aghion is widely credited for coining the fashion phrase and concept of "prêt-à-porter" (which means "ready-to-wear"). In contrast to the stiff, formal, made-to-measure clothing offered by couture designers in the 1950s, Chloé created soft, wearable, form-fitting clothing made from luxurious fabrics. These clothes were intended to be purchased off the rack, making them more accessible to a broader audience. This revolutionary and trend-setting concept set the stage for the global ready-to-wear industry that thrives today.
In 1953, Aghion joined forces with Jacques Lenoir, who managed the business side of the brand, allowing her to focus on the creative growth of Chloé. The first Chloé collection was introduced in 1956 at Café de Flore, a popular meeting place for young intellectual Parisians. The collection was designed by Aghion and made by a first assistant at Lelong. The first Chloé boutique opened in Paris in 1966, and the brand became one of the symbolic brands of the 1970s, with customers like Jackie Kennedy, Brigitte Bardot, Maria Callas, and Grace Kelly.
Gaby Aghion passed away in 2014, but her legacy lives on through Chloé and the countless designers she inspired. Chloé has continued to thrive, launching several successful fragrances, including its first scent, Chloé Classique, in 1973. In 2005, Coty acquired the perfume license for Chloé and has since launched various fragrances, such as Eau de Parfum and Eau de Toilette.
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Chloé is a French luxury fashion house based in Paris
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear). This concept was new to the fashion industry at the time. Aghion, who was born in Egypt, moved to Paris in 1945 and launched Chloé a few years later. The brand is characterised by a youthful and bohemian aesthetic and has produced several successful fragrances.
In 1953, Aghion joined forces with Jacques Lenoir, who managed the business side of the brand, allowing her to focus on the creative growth of Chloé. The house is currently owned by luxury brands holding company Richemont Group. Chloé has had a long line of prestigious designers, including Karl Lagerfeld and Stella McCartney. The brand has also been worn by many celebrities, including Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Kirsten Dunst, Cameron Diaz, Emma Stone, Clémence Poésy, Ariane Labed, and Katie Holmes.
Chloé introduced its first scent, Chloé Classique, in 1973. With the purchase of Unilever Cosmetics International in 2005, Coty acquired the perfume license for Chloé, among other brands. Coty then launched a See by Chloé fragrance in 2012. Chloé fragrances have been made in collaboration with many perfumers, including Michel Almairac, Clement Gavarry, and Nathalie Lorson.
Chloé has had licensing agreements with Marcolin (from 1998), Marchon Eyewear (2012–2019), and Kering Eyewear (since 2020) for corrective eyewear frames and sunglasses. The brand has also worked with many photographers for its advertising campaigns, including Tom Munro, Craig McDean, Terry Richardson, Ryan McGinley, Steven Meisel, Mario Sorrenti, and David Sims. In 2017, Chloé inaugurated Maison Chloé, a multifunctional cultural space that houses the brand's showrooms, VIP fitting rooms, and working archives.
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Frequently asked questions
Chloé perfume is made by the French fashion house Chloé, which was founded in 1952 by Gaby Aghion.
Chloé is owned by the luxury brands holding company Richemont Group, which acquired the company in 1985.
Chloé introduced its first scent, Chloé Classique, in 1973.
