Johnny Depp has been a brand ambassador for Dior since 2015 and has endorsed several of their fragrances for men, including Sauvage, Dior Homme, and Dior Homme Intense. Depp has been the face of Sauvage since its launch in 2015, and the partnership has continued despite some controversy.
Characteristics | Values |
---|---|
Name of cologne | Sauvage by Christian Dior |
Face of the fragrance since | 2015 |
Other colognes endorsed | Dior Homme, Dior Homme Intense, Eau Sauvage |
Recent deal with Dior | $20 million-plus, three-year deal |
What You'll Learn
Dior's Johnny Depp-endorsed fragrance is controversial
Johnny Depp has been a brand ambassador for Dior since 2015 and the face of its Sauvage fragrance. However, the partnership has been controversial.
Dior faced accusations of cultural appropriation in 2019, with many arguing that the fragrance's name and marketing centred on Native American culture was offensive.
The controversy resurfaced in 2024 when Depp signed a new multi-year contract with Dior to resume his role as the face of Sauvage, following his defamation lawsuit against ex-wife Amber Heard.
Despite the controversy, Sauvage remains a popular fragrance with several variations, including an eau de toilette, eau de parfum, and an elixir. It is described as having fresh, citrus, and woody notes, with hints of mandarin, vanilla, and sandalwood.
In addition to Sauvage, Depp is also a fan of Dior Homme by Dior.
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Dior Sauvage is Depp's signature scent
Sauvage is one of the most popular fragrances of all time, with a bottle purchased every three seconds in 2021. The scent is described as fresh, exciting, and spicy, with top notes of mint, bergamot, and pepper, and base notes of cedarwood and ambergris.
Depp has expressed his loyalty and appreciation for Dior, especially for their support during his legal battle with Amber Heard. In an interview, Depp shared his gratitude for the brand's unwavering support: "They stuck with me through every single second, and that ups the stakes quite a lot for me: they trusted me, they believed in me, and they continued. That gesture is so noble and so rare."
Dior Sauvage is an iconic fragrance, and its popularity is due in part to Depp's endorsement. The scent's mass appeal and longevity have made it a favourite among men worldwide.
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Dior Homme is another Depp favourite
Johnny Depp's favourite fragrance is Sauvage by Christian Dior, and he is a huge fan of the brand. He has been the face of Sauvage since 2015 and has signed multiple contracts with Dior over the years to maintain his endorsement. However, Dior Homme is another Depp favourite.
Dior Homme is an olfactory masterpiece. At its heart, this fragrance releases hints of iris, adding a slightly powdery and floral essence. Coupled with the aromatic allure of lavender and robust notes of leather, this cologne has a depth that is both modern and timeless. It is a warm and rich fragrance, making it better suited for the colder months.
Depp has been a loyal ambassador for Dior since 2015, and the brand has supported and stood by him throughout his legal battle with Amber Heard. In an interview, Depp expressed his gratitude for the brand's unwavering support during his legal ordeal, stating that their gesture was "noble and so rare".
Dior Homme is a popular scent, just like Sauvage, which is one of the most popular fragrances of all time, with a bottle being purchased every three seconds in 2021. Depp's association with Dior has helped to bring the brand back into the limelight, with Sauvage being their first new scent in ten years.
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Depp has been the face of Sauvage since 2015
Johnny Depp has been the face of Sauvage by Dior since 2015. The French luxury fashion house has been unwaveringly loyal to Depp, even in the face of heated controversy. When Depp was embroiled in legal troubles, many pressured Dior to cut ties with the actor, but they did not. After the verdict favoured him in the Heard-Depp defamation suit, the brand began promoting Depp in its social media marketing campaign soon after.
Depp has signed multiple contracts with Dior over the years to maintain his endorsement. He reportedly signed a seven-figure deal to continue his Sauvage partnership recently, with Dior Beauty offering him a deal worth more than $20 million, retaining him as the face of Sauvage for three more years.
Sauvage is one of the most popular fragrances of all time, with a bottle being purchased every three seconds in 2021. The scent is described as fresh, spicy, and woody, with a hint of rawness. It includes top notes of Calabrian bergamot, middle notes of Sichuan pepper, and base notes of ambroxan, vetiver, patchouli, and cedar.
The original ad campaign for Sauvage is still considered iconic in the world of luxury fragrances. Dior's 2019 mini-film featuring Depp faced controversy, with claims that it appropriated Native American culture. However, the brand and Depp's association has been largely successful, with Dior Sauvage sales skyrocketing. Bernard Arnault, CEO of Dior's parent company LVMH, cited the "image of Johnny Depp" as one of the main reasons for the cologne's remarkable success.
Depp's loyalty to Dior runs deep, as the brand supported him throughout his legal battle. In an interview, Depp expressed his gratitude for their unwavering support during his legal ordeal, stating that their gesture was "noble and so rare."
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Dior stood by Depp during his legal troubles
Johnny Depp has been the face of Dior's Sauvage fragrance since 2015. The French fashion house stood by the actor throughout his legal battles with ex-wife Amber Heard, even as other brands and film franchises cut ties with him.
In 2020, a UK high court judge ruled that Depp had violently abused Heard during their relationship. Depp was ordered to pay the Sun newspaper an initial amount of £630,000 in legal fees. The ruling also dismissed Depp's claim that the Sun had libelled him by calling him a "wife beater". Despite this, Dior did not terminate Depp's ambassadorship and the brand continued to feature him in their advertising campaigns.
In an interview with the South China Morning Post, Depp expressed his gratitude towards Dior for their unwavering support:
> They stuck with me through every single second, and that ups the stakes quite a lot for me: they trusted me, they believed in me, and they continued. That gesture is so noble and so rare.
Depp further added that he would "forever be in their debt" and would always remain loyal to the brand.
In May 2023, amid Depp's highly publicised defamation trial against Heard, Dior posted photos of the actor on Instagram, captioning one image with "Fearless yet human, just like Sauvage". The fashion house also signed a seven-figure, multi-year contract with Depp in 2022, according to reports.
Dior's decision to stand by Depp during his legal troubles sparked mixed reactions. Some fans of the actor took to social media to express their support for the brand's continued association with Depp, with some pledging to purchase the Sauvage fragrance. However, the brand also received criticism for its stance, with PR experts suggesting that it was a risky move that could potentially backfire.
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Frequently asked questions
Johnny Depp has been the face of Dior Sauvage since 2015.
Johnny Depp is a fan of the Dior brand and often wears Dior Homme and Eau Sauvage.
Depp's association with the Sauvage fragrance has been controversial due to claims that its marketing and name appropriate Native American culture.
Sources have placed the figure at over $20 million, making it the biggest men's fragrance pact ever.