Actor Michael B. Jordan is the face of Coach menswear and men's fragrances. He has revealed that he wears two colognes from the brand: Coach for Men, which he describes as earthy, and Coach Platinum, which he says is lighter and fruitier. Jordan also shared that he has always wanted to be the face of a fragrance brand, as scent is like time travel to him, reminding him of past experiences and people he has encountered. He applies his cologne in layers, first spreading it on his body after moisturising, then spraying a couple of pumps after getting dressed.
Characteristics | Values |
---|---|
Favourite Coach fragrance | Coach for Men |
Cost of Coach for Men | $85 |
Ingredients in Coach for Men | Pineapple notes, black pepper oil, juniper berries |
Cost of Coach Platinum | $95 |
Ingredients in Coach Platinum | Pepper, pineapple, sage, patchouli |
What You'll Learn
Michael B. Jordan's favourite cologne is Coach for Men
Jordan's earliest fragrance memory is relatable—the antibacterial hand soap from elementary school. However, his favourite scent is the woody blend of pear, cardamom, and suede that is Coach for Men. He describes it as "a little bit more earthy" and reminiscent of a cologne he wore as a child. The power of scent and its ability to evoke memories is something Jordan values, and he believes that "scent is like time travel".
Coach for Men takes Jordan back to his teenage years, when he would catch a bus to the mall with his friends. He recalls, "I spent a lot of time there. I was there with my boys, trying to get girls... food court... you know, just going through and shopping. It's a familiar smell." The cologne also reminds him of the first time he wore cologne as a child, when he sneaked into his best friend's older brother's room and doused himself in cologne. That same day, a girl complimented him, and he realised the power of a good cologne.
Jordan's grooming routine is simple: he moisturises after a shower and then applies a couple of pumps of cologne to his body. He also sprays another shot of cologne right before leaving the house. He understands the importance of layering scents to create a base scent that sits on his clothes and a top layer that introduces his presence to others.
In addition to his love for Coach for Men, Jordan also appreciates the scent of fresh-cut grass, which reminds him of his childhood, and the smell of his grandmother's rum cakes. He also finds the medicinal smell of antibacterial hand soap comforting, taking him back to his elementary school days.
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He also wears Coach Platinum cologne
Actor Michael B. Jordan is the face of Coach menswear and men's fragrances. He wears Coach Platinum cologne, a scent inspired by a road trip across America that starts and ends in New York City. The cologne features notes of pepper, pineapple, sage, and patchouli.
Jordan has a strong connection to scent and the power of smell. He says, "Scent to me is like time travel," and that certain smells remind him of specific memories and experiences. For example, the Coach Platinum cologne reminds him of his teenage years, when he would catch a bus to the mall with his friends. He describes the scent as "a familiar smell."
Jordan's earliest fragrance memory is also relatable: the orange-coloured antibacterial hand soap from elementary school. He has a fondness for this scent, stating, "I used to love it."
Jordan's interest in fragrance goes beyond just wearing cologne. He has always wanted to be the face of a fragrance, understanding the importance of scent in evoking emotions and memories. He recognises that the sense of smell is very powerful and can instantly transport you to a different time and place.
When it comes to wearing fragrance, Jordan has a specific method. He applies it to his body after moisturising and then adds another layer after getting dressed. He is careful not to use too much, opting for a more subtle approach by layering the scent underneath his clothes.
In addition to his role as the face of Coach fragrances, Jordan has also ventured into creating his own scent. He playfully named his hypothetical fragrance "Ooze," explaining that it represents "oozing goodness, confidence, and charisma."
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He applies cologne to his body after moisturising
Applying cologne is an art, and Michael B. Jordan is a master of it. The renowned actor, known for his roles in Creed and Black Panther, has a unique approach to cologne application that enhances his overall scent and makes it last longer.
Jordan's choice to apply cologne to his body is intentional. By doing so, he ensures that the scent lingers throughout the day as his body temperature rises. The warmth of his skin enhances the diffusion of the fragrance, creating a subtle yet noticeable aroma. This technique is especially effective for colognes with earthy or woody notes, such as those found in Coach for Men, one of Jordan's favourite fragrances.
The actor's attention to detail doesn't stop there. After applying cologne to his body, he gets dressed and adds another layer of fragrance. This additional step, known as layering, ensures that the scent isn't overpowering. The base layer of cologne, applied to the body, serves as a subtle foundation, while the top layer adds a refreshing introduction for those he encounters.
Jordan's layering technique is a testament to his understanding of fragrance dynamics. By using different application methods, he creates a well-rounded and balanced scent. The body layer provides depth and longevity, while the top layer adds a touch of freshness that complements the deeper notes. This approach showcases Jordan's sophistication and his ability to use cologne as a form of self-expression.
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He first wore cologne as a teenager
Michael B. Jordan's first experience with cologne was as a teenager. In an interview with Elle, Jordan revealed that his first encounter with cologne was when he was a teenager and snuck into his best friend's older brother's room. The brother had a collection of colognes and sneakers, and Jordan, fascinated by the forbidden, couldn't resist the temptation. He recalls, "He said, 'Never go in my room. Don't touch my shit.' Of course, the second he left the house, we were in his room touching all his shit."
Jordan couldn't resist the allure of the forbidden and ended up taking one of the colognes for himself. He doused himself in it and went out, only to receive a compliment from a girl saying, "You smell good." This experience left a lasting impression on him. He realised the power of a good cologne and how it could be a conversation starter. He recalls thinking, "Oh, this little bit of AXE spray is cool!"
Jordan's fascination with cologne and its ability to evoke memories and transport him back in time is evident in his partnership with Coach as the face of their men's fragrance line. In an interview with Forbes, Jordan shared that he had always wanted to be the face of a fragrance because he believed in the power of scent and its ability to evoke memories. He said, "Sense of smell is so important. Scent is like time travel. You smell things and it reminds you of places you've been, experiences you've had, and people that you've encountered."
Jordan's partnership with Coach allowed him to explore this passion further. He described Coach for Men as having "a little bit more earthy" scent, reminding him of his first experience with cologne as a teenager. The fragrance took him back to his youth and the memories associated with it. He also shared that the scent of fresh-cut grass reminded him of his childhood and spending time outdoors. Jordan's journey with scent began as a teenager and has evolved into a meaningful connection to his past and a way to create new memories.
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He loves the smell of fresh-cut grass
Actor Michael B. Jordan has expressed his love for the scent of freshly cut grass. In an interview, he shared that the smell reminds him of his childhood and mowing the lawn back home, an experience he misses since moving to LA. He also associates the scent with happiness.
Jordan, who is the face of Coach fragrances for men, has spoken about the power of scent and how it can evoke strong memories and transport you back in time. He has also revealed that he loves the smell of morning dew when he goes for an early morning run, as well as the scent of his grandmother's rum cakes baking in the oven.
The actor has a keen sense of smell and is a big fan of fragrances. He has revealed that he likes to layer his fragrances, starting with a base scent that sits on his clothes and then adding a top layer as an introduction when he meets someone. Jordan's favourite fragrance from the Coach collection is Coach for Men, which he describes as earthy and reminiscent of his first experience with cologne as a teenager.
Jordan's interest in fragrances is not just limited to wearing them; he also wanted to be the face of a fragrance brand. He believes that the sense of smell is very important and can trigger powerful memories and emotions. He shared that his earliest fragrance memory is the scent of antibacterial hand soap from elementary school, which he loved and which takes him back to his childhood.
Jordan's interest in fragrances and his association of scent with happiness and memories are evident in his appreciation for the smell of freshly cut grass. This scent holds a special place in his heart and reminds him of simpler times.
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Frequently asked questions
Michael B Jordan wears Coach for Men, which includes notes of pineapple, black pepper oil and juniper berries.
Michael B Jordan's earliest fragrance memory is of the orange antibacterial hand soap from elementary school.
Michael B Jordan has expressed that his favourite scent is fresh-cut grass.
Michael B Jordan's signature scent is Coach Platinum, which includes notes of pepper, pineapple, sage and patchouli.
Michael B Jordan moisturises his body after a shower and then applies his fragrance. He gets dressed and sprays another layer of the fragrance on his clothes.