Jared Leto's Sensual Hugo Fragrance: A Perfect Match

Academy Award-winning actor and musician Jared Leto is the face of Gucci fragrances for men, including the popular Gucci Guilty Pour Homme. In 2019, he starred in a campaign for the scent alongside singer Lana Del Rey, who was the face of the female version, Gucci Guilty Pour Femme. The campaign, titled #ForeverGucci, was shot in Los Angeles and celebrated the city through a Gucci-fied lens, with Leto and Del Rey running around a motel, food store, and diner amid a crew of exotic animals.

Jared Leto's favourite scents

Jared Leto is an Academy Award-winning actor and musician, known for his roles in films such as *American Psycho* and *Suicide Squad*. He is also the lead singer of the band Thirty Seconds to Mars. In 2016, Leto became the face of Gucci fragrances, appearing in campaigns for the brand's Gucci Guilty Pour Homme and Gucci Guilty Pour Femme scents.

Leto has an interesting perspective on the power of scent, noting that:

> "I think what makes scents so powerful is their ability to connect directly to our past."

Indeed, he has several scent memories from his own past. One of his earliest scent memories is the smell of a campfire and fire crackling, which he describes as primal and powerful. Growing up in Louisiana, he also recalls the smell of beignets that his grandfather would bring home in the early morning.

Living in Los Angeles, Leto has come to associate the city with the smell of smog and burning fossil fuels. He finds comfort in this scent, stating that it "just makes me feel at home."

When it comes to captivating scents, Leto is drawn to the smell of a campfire, gasoline, and fireworks. He also mentions night-blooming jasmine as a scent that he finds irresistible and could smell for hours.

Leto's preference in fragrances tends towards the woodsy, darker, and muskier notes. He appreciates the complexity of scents, comparing them to movies or paintings in that they can evoke a desire to experience them more often.

In terms of more literal interpretations of 'favourite scents', Leto mentions his love for the smell of vegan cupcakes. As someone who does not consume dairy, he appreciates the various flavours of vegan cupcakes, noting that they all taste pretty much the same to him.

Leto also has a unique perspective on the scent of soap, stating that if he could have one smell on his hands forever, it would be anything made of soap.

Through his work with Gucci fragrances and his own personal reflections on scent, Jared Leto showcases a deep appreciation for the power of smell and its ability to evoke memories and emotions.

Jared Leto's fragrance campaign co-stars

Jared Leto has been the face of Gucci fragrances since 2016. In 2019, he starred in a campaign for Gucci Guilty Pour Homme and Gucci Guilty Pour Femme alongside singer Lana Del Rey. The campaign, titled #ForeverGucci, was shot in Los Angeles and included a commercial set in a diner, with musician Courtney Love making a cameo as a waitress.

Leto described the campaign as "playful, whimsical, and nostalgic", a departure from his first Gucci campaign, which he characterised as "sensual and provocative". He also noted that it was a "collaborative experience", with room for improvisation, and that he enjoyed working with his co-stars.

Of Lana Del Rey, Leto said:

> She’s such a sweet person. I really enjoyed my time with her. She looks like a million bucks. It was perfect. I think I had met her onstage at the MTV Awards the year before this, and I knew she was being talked about [for this]. She’s really sweet. I really think very highly of her.

Leto also spoke highly of Courtney Love, calling her a "legend" and saying he was a "big admirer of her as an artist".

Jared Leto's thoughts on the creative process

Jared Leto, the face of Gucci fragrances since 2016, has some interesting thoughts on the creative process. In an interview about his work with the brand, he shared his thoughts on the power of scent and its connection to memory. Leto believes that scents can transport people back to their childhood and act as a direct connection to our past. This idea of scent as a powerful memory trigger is something he explored in his collaboration with Gucci on their fragrance campaigns.

Leto also shared his thoughts on the creative process behind the campaigns, describing them as a collaborative experience with room for improvisation. He highlighted the importance of the small details, such as "the clothes, the flowers, the hair, the set, the lighting", and how they all come together to create the final outcome. He also mentioned the importance of working with creative people, describing his collaborators as "people who want to make something crazy".

Leto's creative process seems to be driven by a desire to explore and experiment. He mentioned that he doesn't have a set style and is open to taking risks, which is reflected in the difference between his first and second Gucci campaigns. The first was sensual and provocative, while the second was playful and whimsical, showing his willingness to explore different themes and ideas.

Leto's relationship with Gucci's creative director, Alessandro Michele, also provides insight into his creative process. Leto described Michele as a "genius artist and designer", and their friendship seems to be based on their shared love for creativity and simple pleasures. Leto also mentioned that he doesn't have a stylist and relies on Michele for styling advice, further highlighting the importance of their collaboration.

Overall, Jared Leto's thoughts on the creative process seem to revolve around collaboration, experimentation, and a focus on the small details that come together to create a final outcome. He values creativity and is willing to take risks, which has likely contributed to his success in both his acting and musical endeavours.

Jared Leto's relationship with Gucci's creative director

Jared Leto has been the face of Gucci fragrances since 2016. He has advertised the following colognes:

• Gucci Guilty Pour Homme
• Gucci Guilty Pour Femme
• Gucci Guilty Eau de Parfum Pour Homme
• Gucci Guilty Love Edition
• Gucci Guilty Love Edition Pour Homme

Leto has described his relationship with Gucci's creative director, Alessandro Michele, as an "artist-muse" relationship. The pair first met in Los Angeles when someone suggested they should be introduced. Michele came over to Leto's house for lunch, and the two quickly became friends. Leto has described their friendship as "a very similar age and disposition". He also said that they "love [their] work" and "love to work hard".

Leto has also praised Michele's ability to keep close to him those he trusts and admires. He said that Michele is "like [him] in that he takes great risks and is ambitious in his work, but in his personal life, he kind of appreciates the simple things".

Leto and Michele's relationship has been described as a style match by GQ, with Michele's influence taking Leto's style to a "level of style insanity he's never quite reached on his own".

Jared Leto's previous Gucci campaigns

Jared Leto, the Academy Award-winning actor and musician, has been the face of Gucci fragrances since 2016. He has fronted multiple campaigns for the brand's Gucci Guilty fragrance line, including the 2016 campaign for the original scent, the 2019 campaign for the Love Edition, and the 2020 campaign for the Eau de Parfum Pour Homme.

2016 Gucci Guilty Campaign

In 2016, Jared Leto starred in his first fragrance campaign for Gucci, fronting the brand's Gucci Guilty fragrance. The campaign, directed by Gucci's creative director, Alessandro Michele, was shot in a baroque Venetian palazzo and featured models Julia Hafstrom and Vera Van Erp. The film unfurls through a series of flashbacks as the trio explores each other and their surroundings in a highly sensual and sexual manner over the course of one night. The campaign was designed to target a young, social-networking consumer and was a huge success, helping to catapult the fragrance to the top rankings in most markets.

2019 Gucci Guilty Love Edition Campaign

In 2019, Jared Leto reprised his role as the face of Gucci Guilty, this time for the Love Edition of the fragrance. The campaign featured singer Lana Del Rey alongside Leto and was shot in Los Angeles, including at the Hollywood Forever Cemetery. This campaign took on a more playful and nostalgic tone compared to the previous Gucci Guilty campaign, showcasing the versatility of the Gucci brand.

2020 Gucci Guilty Eau de Parfum Pour Homme Campaign

In 2020, Jared Leto continued his partnership with Gucci, fronting the campaign for the Gucci Guilty Eau de Parfum Pour Homme. This campaign marked a shift towards a more woodsy, darker, and muskier scent profile. By this time, Leto had become closely associated with the Gucci brand, often wearing their designs on red carpets and during public appearances.

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