James Franco is an actor, director, writer, poet, conceptual artist, and student, but he's also a two-time men's fragrance star. In 2017, Franco was announced as the face of Coach's new cologne for men, a cardamom-and-geranium-based scent. In an interview with The Cut, Franco revealed that he used to steal and sell cologne as a teenager. He also discussed his thoughts on scent, describing his preference for subtle aromas that aren't too aggressive.
Characteristics | Values |
---|---|
Name of the cologne | Coach for Men |
Main ingredients | Cardamom and geranium |
Ad campaign photographer | Steven Meisel |
Ad campaign theme | James Dean by Steven Meisel inspired campaign with retro culture of the 1960s, beatniks, Midwest road trips, and Bruce Springsteen’s silhouettes |
Ad campaign description | Franco wearing leather and shearling while leaning against vintage cars |
What You'll Learn
James Franco's collaboration with Coach
James Franco is a man of many talents, and in 2017, he added another string to his bow by becoming the face of Coach's first men's cologne. The campaign was shot by Steven Meisel and featured Franco wearing leather and shearling while leaning against vintage cars.
Franco's collaboration with Coach was a natural fit. He and Coach's creative director, Stuart Vevers, hit it off immediately, bonding over their shared love of American fashion, particularly the styles of the 1950s and 1970s. Vevers described Franco as the "quintessential-cool Coach guy", and Franco returned the compliment, praising Vevers' designs and their references to Coach tradition with a modern twist.
The cologne campaign was inspired by the retro culture of the 1960s, with beatniks, Midwest road trips, and Bruce Springsteen’s silhouettes all influencing the creative direction. Franco's bad boy image and his embodiment of harmonious dualities made him the perfect choice for the campaign.
Franco's past experience with cologne is perhaps more chequered than one might expect. As a teenager, he and his friends stole and sold popular fragrances, including Drakkar Noir and Eternity. Despite this, Franco has always been drawn to the world of fragrance. He told The Cut, "I like the idea of a scent that isn’t too aggressive. You want something that another person can feel comfortable feeling close to."
Franco's collaboration with Coach was not just a one-off endorsement deal. He expressed a genuine interest in fashion and design, and a willingness to continue working with Vevers and the Coach brand.
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His cologne-stealing past
James Franco has had a long and varied career, but his past as a cologne-stealing teen is perhaps one of his more surprising revelations. In an interview with The Cut, Franco revealed that he used to steal and sell cologne as a teenager. He and his friends would shoplift popular fragrances such as Drakkar Noir, Eternity, Obsession, and Davidoff Cool Water from the Stanford Shopping Center in Palo Alto. They would then sell the cologne to their peers at school dances.
Franco recalled how they would store the stolen cologne in their lockers, saying, "We collected them in our lockers in junior high and used to sell them at dances. There was a great need for them there. Then somebody told on us." Despite their operation being exposed, Franco himself was never caught. He explained how he had left early for a family vacation to Hawaii, and his friends protected him by clearing out the cologne stash from his house before the police could arrive. However, he and his friends still had to do community service as a consequence.
Franco's cologne-stealing past is particularly interesting given his later role as the face of Coach's men's cologne. In an ironic twist, he went from stealing and selling cologne as a teenager to being the celebrity ambassador for a fragrance brand. This unexpected turn of events adds a layer of complexity to Franco's public image and showcases his ability to embrace diverse opportunities in his career.
While Franco's past with cologne may be unconventional, it demonstrates his entrepreneurial spirit and willingness to take risks. It also highlights the appeal of fragrances, especially among teenagers, and how they can be seen as a form of currency or social capital. Franco's story serves as a reminder that even the most successful individuals can have unexpected and intriguing past experiences.
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His thoughts on fragrance
James Franco has been the face of Coach's cologne for men. In an interview with The Cut, Franco shared his thoughts on fragrance.
Franco admitted that he doesn't have any distinguishable scent memories from his childhood. He did, however, recall the smell of fireworks on the Fourth of July and the scent of holidays like Halloween.
When asked about his thoughts on cologne, Franco said:
> "The thing about cologne is that it’s hard for me to talk about. Scent is really ethereal. I’m not going to do a good job describing scent. I don’t know if I have the words for it."
Despite this, Franco expressed his preference for subtle fragrances:
> "I like the idea of a scent that isn’t too aggressive. You want something that another person can feel comfortable feeling close to."
Franco's collaboration with Coach resulted from a mutual admiration for creative ventures and a shared interest in American fashion, particularly the styles of the 1950s and 1970s.
Franco's all-American appeal, rugged yet refined sensibility, and harmonious dualities embody the "cool Coach guy" that the brand sought for its fragrance campaign.
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His career and personal life
James Franco is an American actor, filmmaker, poet, and conceptual artist. He was born on April 19, 1978, in Palo Alto, California, and grew up with his two younger brothers, Dave and Tom. As a teenager, Franco got into trouble with the police for underage drinking, graffiti, and stealing. He attended Palo Alto High School, where he acted in plays, and graduated in 1996. He then enrolled at the University of California, Los Angeles (UCLA) as an English major but dropped out after his first year to pursue acting.
Franco's first paid role was a television commercial for Pizza Hut. He made his film debut in 1999 with a starring role in the NBC series "Freaks and Geeks," which was cancelled after one season but later gained a cult following. In 2000, he appeared in the romantic comedy "Whatever It Takes."
Franco's breakthrough came in 2001 when he portrayed the title character in the TNT cable biopic "James Dean," for which he won a Golden Globe Award for Best Actor. To prepare for the role, he took up smoking and learned to ride a motorcycle and play the guitar and bongos. He also cut off communication with his family and friends to get into character.
Franco achieved worldwide fame with his role as Harry Osborn in the 2002 superhero film "Spider-Man" and its sequels. He has since starred in numerous films, including "Sonny," "City by the Sea," "Flyboys," "Tristan + Isolde," "Milk," "127 Hours," for which he received an Academy Award nomination for Best Actor, "Date Night," "Eat Pray Love," "Rise of the Planet of the Apes," "Spring Breakers," and "Oz the Great and Powerful." He has also collaborated with fellow actor Seth Rogen on several projects, including "Pineapple Express," "This Is the End," "Sausage Party," and "The Disaster Artist," for which he won another Golden Globe Award.
In addition to acting, Franco has directed and produced films, such as "The Disaster Artist," and has written and published a collection of short stories and poetry. He has also taught film and writing courses at various universities, including New York University, Columbia University, and the University of California, Los Angeles (UCLA).
Franco has been open about his support for the LGBT community and has portrayed gay characters in his projects. He has also addressed speculation about his own sexuality, stating that he considers himself "gay in his art and straight in his life."
Franco has had several relationships, including with actresses Marla Sokoloff and Ahna O'Reilly. He has also garnered attention for his education pursuits, attending multiple universities and taking on a heavy course load while continuing to work in the entertainment industry.
In recent years, Franco has faced accusations of sexual misconduct from multiple women, including former students at his acting school. He admitted to having sex with students and reached a $2.2 million settlement in 2021.
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His physical appearance
James Franco is a man of many talents and an ever-changing appearance. The actor, artist, director, writer, and poet is known for his rugged good looks and all-American appeal. With his chiselled jawline, piercing eyes, and often sporting a hint of stubble, Franco embodies the quintessential cool guy. His style is often described as retro, taking inspiration from the 1950s and 1970s, with longer leather jackets, souvenir jackets, and a rock'n'roll vibe.
Franco's hair has been a defining feature of his look, having sported various styles over the years. From his early days with a head of curly locks to his more recent forays into buzz cuts and side sweeps, his hair has always been a statement.
Franco's scent is an important part of his physical presence. As the face of Coach's men's cologne, he embodies the brand's retro-inspired, American image. The fragrance itself is a cardamom and geranium-based cologne, with fresh notes of green nashi and kumquat, heart notes of coriander, and earthy vetiver.
Franco's physical presence is also defined by his mannerisms and body language. He carries himself with a certain ease and confidence, often described as present and able to engage with the world. His body language reflects his artistic nature, with a sensitivity and empathy that shines through.
Franco's style choices often reflect his interest in fashion. He is not afraid to experiment, whether it's a plaid shirt and black jeans or a more out-there ensemble like a rocket-ship sweater. He has also expressed an interest in design and fashion collaboration, citing his alignment with the creative director of Coach, Stuart Vevers.
In conclusion, James Franco's physical appearance is an ever-evolving tapestry of retro-inspired fashion, rugged good looks, and an ethereal, subtle scent. His mannerisms, body language, and confidence further enhance his physical presence, making him a true "cool guy".
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Frequently asked questions
James Franco is the face of Coach's cologne for men, which features fresh notes of green nashi and kumquat, heart notes of spicy cardamom and coriander, and earthy notes of vetiver.
James Franco's cologne for Coach has been described as having "fresh notes of green nashi and kumquat," "heart notes of spicy cardamom and coriander," and "earthy notes of vetiver."
Franco has said that he likes the idea of a subtle scent that isn't too aggressive and allows others to feel comfortable when they are close to him.
As a teenager, Franco was part of a "cologne-stealing gang." He and his friends would steal cologne from a mall in Palo Alto and sell it at school dances.