Adam Driver's Signature Scents: Uncovering His Cologne Choices

Adam Driver is the face of Burberry's Hero fragrance for men. The campaign went viral due to its surreal plot twist of the Star Wars actor transforming into a centaur. The scent is described as woody and fresh, featuring a blend of pine, cedarwood, juniper, and black pepper. While some speculate that Driver uses this cologne, others suggest he uses Tom Ford Ombre Leather.

Adam Driver's Burberry Hero campaign

Adam Driver is the face of Burberry's Hero fragrance for men, an intense and invigorating scent. The campaign, directed by Jonathan Glazer, features images of the actor racing, swimming, and transforming into a centaur alongside a horse. The campaign went viral due to its surreal plot twist and has been described as an iconic turn for the actor.

The fragrance, the first men's pillar created under former Chief Creative Officer Riccardo Tisci, explores modern masculinity, challenges traditional stereotypes, and celebrates self-realization. In an interview, Tisci stated that Driver embodies "the incredible depth in articulating what masculinity means today, how strength can be subtle, and emotions can empower." This theme is reflected in the campaign's adventurous and nature-inspired imagery, as well as in the fragrance's woody and peppery blend of pine, cedarwood, and juniper.

In preparation for the campaign, Driver underwent an intense three-month fitness regime, working out for a couple of hours a day, five days a week, to achieve the sinewy muscles of a horse, as envisioned by Glazer. Driver described the physical transformation as less challenging than his role in 'Silence', where he lost three and a half stone.

The choice of Adam Driver for the campaign was influenced by his ability to embody the modern masculine ideal that the fragrance aims to capture. Driver's involvement also brought viral attention to the campaign, with his intense and transformative imagery haunting people's timelines and mutual's stories.

The Burberry Hero fragrance is an exploration of masculinity, nature, and the interplay between strength and sensitivity. It captures the essence of primal human and animal instincts, as described by Tisci, and is housed in a bottle inspired by the angular shape of a horse's hoof. The campaign and the fragrance together present a bold and modern vision, challenging traditional stereotypes and celebrating freedom of expression.

Adam Driver's cologne preferences

Adam Driver is the face of Burberry's Hero fragrance for men, an intense and invigorating scent. The campaign, which features images of Driver racing alongside a horse, went viral on social media. In an interview, Driver revealed that he does not always wear cologne, but cycles between using a cologne and simply ensuring he is showered and not stinky.

The Burberry Hero fragrance is described as woody and fresh, with a trio of cedarwood oils at its base. It features notes of black pepper, juniper, and bergamot, and was created to encapsulate modern masculinity and challenge traditional stereotypes. The cedarwood in the fragrance is sourced from Atlas, Virginia, and the Himalayas, each contributing unique olfactory profiles to the scent.

Driver shared that his relationship with fragrance has not always been consistent, and he only started wearing cologne regularly when he became the face of the Burberry campaign. As a child, he recalled receiving bottles of Stetson and Brute cologne as gifts.

In the Burberry Hero campaign, Driver's role was to embody the ideals of modern masculinity, exploring the balance between strength and sensitivity. This theme is reflected in the fragrance's notes, as well as the campaign's surreal plot twist, in which Driver transforms into a centaur. The campaign aimed to capture the adventurous spirit of nature and freedom of expression, showcasing a man who embraces contradictions and empowers emotions.

Adam Driver's first cologne

The cologne, Brute, is likely a reference to the well-known men's fragrance Brut by Fabergé, which was first launched in 1964. Over the years, it has become an iconic fragrance, known for its masculine and robust scent. The classic Brut cologne is described as a "crisp and invigorating" blend, featuring top notes of lemon, anise, and basil, middle notes of geranium, jasmine, and lavender, and base notes of oakmoss, tonka bean, and vanilla.

While Driver may not have been a cologne connoisseur in his early years, his collaboration with Burberry as the face of their Hero fragrance campaign showcases a different side of him. The campaign, directed by Jonathan Glazer, features an intense and physical performance from Driver, who races, swims, and even transforms into a centaur alongside a horse. This unique and artistic campaign went viral, capturing the imagination of audiences and solidifying Driver's foray into the world of fragrances.

The Burberry Hero fragrance itself is an exploration of modern masculinity, challenging traditional stereotypes. It blends cedarwood, bergamot, and black pepper juniper for a woody and fresh scent. The campaign and the fragrance together embody the duality of strength and sensitivity, reflecting the multifaceted nature of masculinity today.

So, while Brute may have been Adam Driver's first cologne, his partnership with Burberry Hero has elevated his presence in the fragrance world, combining his intense physicality with a nuanced exploration of modern masculinity.

Adam Driver's relationship with fragrance

In an interview with Dazed, Driver revealed that his relationship with fragrance has not always been a central part of his life. He recalled how, as a child, his mother would buy him bottles of Stetson cologne for Christmas, and he once owned a bottle of Brute cologne. However, he also stated that he didn't have a signature scent and instead focused on maintaining good hygiene.

Driver's involvement with the Burberry fragrance campaign marked a shift in his perspective on scents. The campaign aimed to encapsulate modern masculinity and explore the duality between strength and sensitivity. The scent itself, a blend of pine, cedarwood, and juniper, was designed to embody these themes.

The physical transformation Driver underwent for the campaign was also notable. He revealed that he followed a strict three-month plan, working out for a couple of hours a day, five days a week, while eating less and less. This transformation aimed to give him a body that matched the sinewy muscles of a horse, as envisioned by director Jonathan Glazer.

The choice of Adam Driver as the face of Burberry's Hero fragrance was praised by the brand's former chief creative officer, Riccardo Tisci, who admired Driver's ability to articulate modern masculinity. The campaign's imagery, featuring the intense and chiselled actor alongside a horse, has certainly left a lasting impression on those who have seen it.

Adam Driver's Burberry Hero photoshoot

The photoshoot took place in Spain, specifically in the Canary Islands, and involved several palomino Andalusian horses. Driver, who is around 6'2"-6'3" tall, worked with a personal trainer for months to achieve the sculpted physique he desired for the shoot. He also had experience riding horses, having trained at Bridle Hill Farm in upstate New York for films such as Terry Gilliam's "The Man Who Killed Don Quixote" (2018).

The concept of the campaign was to showcase modern masculinity, with Driver's physique intended to mirror the sinewy muscles of a horse. In the photos, Driver is seen running and swimming topless alongside the horses, creating a powerful and intense visual.

Driver shared his thoughts on the campaign, saying:

> "I met this guy named Ian, who’s a trainer that I knew, and I showed him the images that I got from Jonathan Glazer. Jonathan was telling me that he wanted my body to match the sinewy muscles of a horse, which seems very challenging. So we put together a three-month plan of how to get there. And then I worked out for a couple of hours a day, five days a week in the leadup, and then, you know, obviously... are you still awake?"

The campaign was well-received, with many people commenting on the beauty of both Driver and the horses. It broke the internet multiple times and left a lasting impression, with Driver's face haunting people's festive seasons.

Frequently asked questions