Knowing how to wear cologne is an important lesson in life, and it's something many men don't bother to get right. The rules of wearing cologne include knowing when and where to apply it, how much to use, and how to store it.

Firstly, it's important to apply cologne to clean, dry skin, targeting the pulse points on the body, such as the wrists, neck, and chest. These areas generate heat, which helps the scent to diffuse throughout the day and allows it to meld with your body chemistry to create a signature scent. It's also crucial not to over-apply cologne, as this can be overpowering and unpleasant for others.

Additionally, the type of cologne worn should be appropriate for the season. Lighter, more refreshing scents are typically worn in the summer, while richer, warmer scents are reserved for winter.

Lastly, cologne should be stored properly to prolong its shelf life. Exposure to light and fluctuations in temperature can cause fragrances to deteriorate, so it's best to keep them in their original box or in a dark drawer.

By following these rules, men can ensure they wear cologne in a way that is pleasant for both themselves and those around them.

Rules of Wearing Cologne

How much cologne to apply

Applying cologne is an art form. Too much and you risk offending those around you; too little and your scent will fade away. The key is to apply sparingly and strategically so that your cologne lasts all day.

As a general rule, start with one or two sprays and build up if necessary. For a lighter fragrance, such as a citrus or floral cologne, one or two sprays should be enough. For a stronger scent, such as a woody or musky fragrance, you may want to start with two or three sprays.

Where to Apply?

Apply cologne to your pulse points, which are the warmest parts of your body. These include your neck, wrists, chest, forearms, inner elbows, and behind your ears. These areas will help diffuse the scent throughout the day and allow it to meld with your body chemistry to create your signature scent.

Hold the spray bottle 3-6 inches from your body. Holding the bottle any closer than 3 inches risks over-applying, while spraying from further than 6 inches away will likely result in under-application.

The best time to apply cologne is after showering and drying off, as this gives the fragrance time to settle into your skin. Applying cologne to damp skin can dilute the scent.

You'll know you've applied too much cologne when you can smell yourself from a distance or if your friends' eyes water when you enter the room. Another strategy is to spritz while a friend stands at arm's length. If they can smell you from that distance, you've probably applied too much.

Topping Up

Your scent will weaken throughout the day, and you may need to reapply, especially if you're going out in the evening. When topping up, choose only one or two pulse points and apply conservatively. Just because you can't smell your cologne anymore doesn't mean others can't – you may have simply grown used to the scent.

Where to apply cologne

Applying cologne is an art form. It is important to know where to apply cologne to your body to avoid over-application or a scent that fades quickly.

Firstly, cologne should be applied to the skin, not clothing. This is because cologne is designed to interact with the oils and pH of the skin, enhancing and prolonging the scent. Applying cologne to the skin also prevents the risk of staining or damaging your clothing.

Apply cologne to your pulse points, or heated areas of the body. These are areas where blood vessels are closest to the surface of the skin, and body temperature is highest. Pulse points include the wrists, neck, inner elbows, chest, and behind the ears and knees. These areas help to diffuse the scent throughout the day and allow it to meld with your body chemistry to develop your signature scent.

When applying cologne, hold the bottle 3 to 6 inches away from your body. This will ensure the scent is focused on a specific target without over or under-concentrating it.

When deciding how many sprays of cologne to use, remember that you can always add more but you can't remove. Start with a light application, choosing one area such as the neck or forearms and apply one spray. If you notice the scent fades quickly, choose another area and spray there the next time you apply.

If you are still unsure about how much cologne you are applying, ask a friend or family member for their opinion.

Choosing a cologne for the occasion

The cologne you choose to wear should be appropriate for the occasion. For example, a rich and boozy scent might not be the best choice for a corporate job interview. It's important to consider the setting and the people around you when selecting a cologne.

When choosing a cologne for a formal event, such as a wedding or a business meeting, opt for something subtle and understated. You don't want your cologne to be too overpowering or offensive to others. Look for colognes with lighter, more refreshing scents, such as citrus or aquatic notes. These types of colognes are often considered more elegant and sophisticated.

For casual occasions, such as a night out with friends or a date, you can be a bit more adventurous with your cologne choice. If you want to make a statement, go for something bold and unique. Woody, spicy, or musky fragrances can be a great choice for these occasions. However, remember not to overdo it, as you don't want your cologne to be too overwhelming.

During the summer months, opt for a lighter, more refreshing cologne. Look for fragrances with citrus, aquatic, or fruity notes. These types of colognes will help you feel cool and invigorated in the warm weather. On the other hand, during the winter, a richer and warmer scent is more appropriate. Spicy, woody, or oriental fragrances are ideal for creating a cosy and inviting aura.

If you're attending a special event, such as a black-tie gala or a fancy dinner, consider choosing a more luxurious and elegant cologne. Look for fragrances with sophisticated and complex scent profiles. These colognes often have higher concentrations of perfume oils, which makes them longer-lasting and more intense. However, be mindful not to apply too much, as a little goes a long way with these fragrances.

Lastly, when choosing a cologne for the office, it's essential to be considerate of your colleagues. Opt for something subtle and toned down. Avoid strong or exotic fragrances that may be too overpowering in an open-plan office environment. Neutral and fresh scents are usually a safe choice for the workplace.

Travelling with cologne

Firstly, it is important to pack your cologne securely. Place the bottle in a sealable plastic bag to prevent leaks from affecting the rest of your luggage. You can also wrap the bottle in a small towel or clothing item to provide extra cushioning. If possible, carry the cologne in your hand luggage rather than checking it in, to reduce the risk of breakage or leakage during the flight.

When travelling by plane, there are restrictions on the amount of liquid you can carry in your hand luggage. Typically, you are limited to containers of 100ml or less, so ensure your cologne bottle complies with these regulations. If your bottle is too large, consider purchasing a travel-sized version or decanting a small amount into a smaller container.

If you are travelling with multiple fragrances, it is important to label them clearly to avoid confusion. This is especially important if you are carrying similar-looking bottles. You don't want to accidentally apply the wrong cologne!

When packing your luggage, be mindful of how you position the cologne bottle. Place it in an upright position to reduce the risk of leakage. Try to pack it towards the top of your bag, where it is less likely to be crushed or damaged by other items.

If you are travelling to a hot climate, be aware that extreme temperatures can affect the fragrance. Heat can cause the cologne to spoil or alter its scent, so try to keep it in a cool, dry place as much as possible. Avoid leaving it in direct sunlight or in a hot car.

When travelling, it is easy to over-apply cologne to mask bodily odours from travelling. Remember that a little goes a long way. Apply sparingly and reapply if needed. Be mindful of those around you, especially in confined spaces such as planes, trains, or buses.

By following these tips, you can ensure that your cologne remains intact and enjoyable during your travels.

Selecting the right cologne

Choosing the right cologne is an important part of a man's personal style. A good cologne can make you feel more attractive and confident, enhancing your image. However, selecting the right cologne can be challenging, and there are several factors to consider. Here are some tips to help you choose the right cologne:

Know Your Pulse Points

Pulse points are areas of the body where blood vessels are closest to the skin, resulting in higher body temperature. These spots are ideal for applying cologne as they help spread the scent throughout the day. Common pulse points include the wrists, neck, inner elbows, chest, and behind the ears and knees. When applying cologne, target these areas to maximise the diffusion of the fragrance.

Understand Concentration and Strength

Colognes come in various concentrations, which determine their strength and longevity. The term "cologne" typically refers to one of the weakest categories, with a concentration of 2-5% perfume oil. Other categories include Eau Fraiche (1-3% oil), Eau de Toilette (5-15% oil), Eau de Parfum (8-15% oil), and Parfum (15-30% oil, sometimes up to 40%). Understanding these categories is crucial before purchasing and applying cologne.

Choose the Right Amount

When applying cologne, less is more. Overapplication can be off-putting and even cause discomfort to those around you. Start with a light application and build up if needed. One or two sprays are usually sufficient, depending on the strength of the cologne. For lighter fragrances, such as citrus or floral scents, one or two sprays are ideal. For stronger fragrances like woody or musky colognes, you may need two or three sprays.

Apply to Clean Skin

For optimal absorption and efficacy, apply cologne to clean, dry skin. Take a shower to remove any foreign odours and ensure your skin is thoroughly dried before applying cologne. This provides a fresh canvas for the perfume oils to interact with your natural body chemistry.

Consider the Occasion and Season

While personal style and preferences are important, it's also crucial to be occasion-appropriate. Rich and bold fragrances may not be suitable for certain formal or professional events. Additionally, while it's not a hard-and-fast rule, consider the season when choosing a cologne. Lighter, refreshing scents are typically preferred in summer, while richer, warmer scents are more common in winter.

Test Before You Buy

Cologne reacts differently with each person's unique skin chemistry, so it's essential to test a cologne before purchasing. Visit a store and try out different scents, seeking assistance from salespeople if needed. You can also order fragrance samples or testers to try at home. Give the scent time to develop and interact with your body chemistry before making a decision.

Frequently asked questions