Lance Carson
Julia Roberts has been the face of Lancôme's La Vie Est Belle fragrance since 2012. The perfume is described as a floral woody gourmand scent with notes of iris, orange blossom, jasmine, blackcurrant, pear, tonka bean, praline, patchouli, and vanilla. The campaign features Roberts in a pink ball gown, gazing over Paris from the Arc de Triomphe, capturing a defining moment as she chooses her own path. The fragrance is said to embody natural beauty, freedom from conventions, and the pursuit of one's vision of happiness. Despite its popularity, La Vie Est Belle has also received some negative reviews, with some finding it too strong or too sweet. However, it remains a well-known perfume with a dedicated following.
| Characteristics | Values |
|---|---|
| Fragrance name | La Vie Est Belle |
| Brand | Lancôme |
| Year of launch | 2012 |
| Fragrance concept | Natural and simple beauty, freedom from conventions |
| Key ingredient | Iris |
| Other ingredients | Orange blossoms, jasmine, black currant, pear, tonka bean, praline, patchouli, vanilla, ethylmaltol, woody base |
| Fragrance type | Gourmand yet elegant composition |
| Perfumers | Olivier Polge, Dominique Ropion, Anne Flipo, Antoine Maisondieu, Christophe Raynaud |
| Face of the campaign | Julia Roberts |
| Campaign director | Tarsem Singh, Damien Chazelle |
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What You'll Learn
- Julia Roberts is the face of Lancôme's La Vie Est Belle perfume
- The fragrance is centred on the idea of natural beauty and freedom from conventions
- The scent is a combination of fruity, floral, woody, and gourmand notes
- Julia Roberts' simple yet elegant look in the fragrance's ad campaign
- La Vie Est Belle is a popular fragrance that receives mixed reviews from wearers
Julia Roberts is the face of Lancôme's La Vie Est Belle perfume
The perfume's concept centres on the idea of natural and simple beauty, freedom from conventions, and the choice of one's vision of happiness. The scent is a blend of fruity, floral, and gourmand notes. It opens with a burst of raspberry and Calabrian bergamot, followed by heart notes of violet and rose. The base notes include musk or patchouli.
In 2018, Lancôme debuted a new campaign film for La Vie Est Belle, starring Julia Roberts. The film, directed by French visual artist Bruno Aveillan, depicts Roberts walking through a crowd of elegantly dressed guests at Paris' Trocadero esplanade, where she is splashed by a water sculpture and begins to playfully dance among the crowd. The campaign aimed to encourage consumers to share their happiness with others, demonstrating that happiness is truer when shared.
Roberts has been an ambassador for Lancôme since 2009 and has appeared in several campaigns for the brand, including other films for La Vie Est Belle in 2012 and 2016. In the campaigns, she embodies the essence of the fragrance with her iconic smile and timeless elegance.
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The fragrance is centred on the idea of natural beauty and freedom from conventions
Julia Roberts has been the face of Lancôme's La Vie Est Belle fragrance since 2012. The perfume is centred on the idea of natural beauty and freedom from conventions. It is a gourmand yet elegant composition, with fruity flavours of blackcurrant and pear, and a warm, powdery base of tonka bean, praline, patchouli and vanilla. The heart of the fragrance is composed of iris, orange blossoms and jasmine.
The concept of La Vie Est Belle is described as follows:
> "The fragrance is a kind of outlook on life, inspired by joy and pleasure in small things."
The perfume is said to be a huge hit and a crowd-pleaser, receiving numerous compliments from wearers and those who smell it. It is also long-lasting, with just one spray lasting all day.
The campaign features Roberts choosing her own path over others' expectations. Makeup artist Genevieve Herr, who worked on the campaign, focused on "letting [Roberts'] natural beauty shine through".
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The scent is a combination of fruity, floral, woody, and gourmand notes
Julia Roberts has been the face of Lancôme's La Vie Est Belle fragrance since 2012. The scent is a combination of fruity, floral, woody, and gourmand notes.
The fragrance opens with fruity flavours of blackcurrant and pear. The heart of the perfume is composed of iris, orange blossom, and jasmine. The base is a warm, gourmand blend of tonka bean, praline, patchouli, and vanilla. This combination creates a sweet and feminine fragrance that has received numerous compliments from those who wear it.
La Vie Est Belle is described as an "overdose of ethylmaltol (candy floss/sugar/cotton candy type note) with florals over a powerful, blunt woody base." The intense woody base is a key element of the scent, providing a strong and long-lasting fragrance. The perfume is designed to be used judiciously due to its high potency.
In 2024, Lancôme launched a new fragrance, La Vie Est Belle L’Elixir, with Julia Roberts once again as the face of the campaign. This scent is described as a "floral woody gourmand" and is a spin on the original La Vie Est Belle. It features notes of woody violet, raspberry liqueur, and bitter cocoa, creating a soft and sensual fragrance.
La Vie Est Belle and La Vie Est Belle L’Elixir by Lancôme, fronted by Julia Roberts, offer a range of scents that blend fruity, floral, woody, and gourmand notes to create unique and memorable fragrances.
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Julia Roberts' simple yet elegant look in the fragrance's ad campaign
Julia Roberts' simple yet elegant look in the Lancôme fragrance ad campaign has become iconic. The campaign, for the scent La Vie Est Belle, was shot by fashion photographer Mario Sorrenti and captured the natural beauty and power of the women involved.
For the campaign, Roberts' hair was styled by Serge Normant, who gave her effortless loose waves, using volumizing mousse and spray, to ensure her hair looked natural and undone. Makeup artist Genevieve Herr was focused on "letting Roberts' natural beauty shine through", and opted for neutral colours, softly defined eyes, and a touch of blush to enhance a youthful look. Herr also used dark brown eyeliner, instead of Roberts' usual black, for a less severe look. The lip colour was chosen to be the perfect pink shade – not too light and not too dark.
The campaign was directed by Damien Chazelle, who has previously worked on films such as 'La La Land' and 'Whiplash'. The short film for the fragrance follows Roberts as she ditches a pink ball gown for a chic black suit, moments before entering a party.
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La Vie Est Belle is a popular fragrance that receives mixed reviews from wearers
La Vie Est Belle is a popular fragrance by Lancôme, with Julia Roberts as the face of the campaign. The perfume was launched in 2012 and is described as a "floral gourmand bouquet encapsulated in a crystal smile". The concept of this fragrance is centred on the idea of natural and simple beauty, freedom from conventions, and the choice of one's vision of happiness.
The fragrance has received mixed reviews from wearers. Some people find it elegant, pretty, soft, and addictive, while others describe it as pedestrian, overstated, pretentious, and headache-inducing. One reviewer mentions that the scent is long-lasting and projective, with bright opening notes and a warm skin scent that evolves over time. Another reviewer describes the scent as having a powerful trail, with a perfect balance between the nobility of iris, the depth of patchouli, and a vanilla accord.
On the other hand, some wearers find the fragrance to be too strong and overwhelming. One reviewer mentions that the scent can be nose-blind, causing people to wear more of it than necessary. The fragrance is also criticised for being overpriced and having a polarising reputation.
Despite the mixed reviews, La Vie Est Belle has become a well-known and iconic fragrance, with many people complimenting the scent. It has a strong presence and is described as a huge hit in the world of fragrance, well on its way to becoming a classic.
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Frequently asked questions
Julia Roberts is the face of Lancôme's La Vie Est Belle fragrance.
La Vie Est Belle is a floral, woody, gourmand scent with notes of raspberry liqueur, bitter cocoa, and woody violet. The fragrance is inspired by the idea of natural and simple beauty, freedom from conventions, and the choice of one's vision of happiness.
La Vie Est Belle has received mixed reviews. Some people love it and consider it their signature scent, while others find it too strong and cloying. It has been described as a "crowd-pleaser" that garners compliments and inquiries. The fragrance has been praised for its long-lasting scent and projection, with some noting that a single spray lasts all day. However, others have criticized it as "pedestrian," "overstated," and "pretentious."
