Katrina Rosales
In the beauty industry, the liquid inside perfume bottles is referred to as fragrance juice or simply juice. Cosmopolitan, a lifestyle and fashion magazine, partnered with Luxe Brands to launch a fragrance line called Eau de Juice in 2019. The collection includes four perfumes packaged like juice boxes: Extra Concentrated, 100% Chilled, Love, Unfiltered, and Pure Sugar. Commodity Fragrances also offers a range of artisanal fragrances, including Juice-Personal, Juice Expressive, and Juice+ Bold, which feature fruity and floral notes.
| Characteristics | Values |
|---|---|
| Name | Eau de Juice |
| Brand | Cosmopolitan |
| Fragrance Type | Fruity floral |
| Top Notes | Raspberry, Strawberry, Red Berries, Wild Strawberry, Pink Grapefruit |
| Middle Notes | Bulgarian Rose, Cyclamen, Violet Leaf, Plum Blossom, Pink Pepper |
| Base Notes | Amberwood, Rhubarb, Jasmine Sambac, Praline, Cashmere Woods, Musk, Sandalwood |
| Variants | Extra Concentrated, 100% Chilled, Love, Unfiltered, Pure Sugar |
| Packaging | Juice box-inspired |
| Price | $55 for 50ml |
| Availability | Ulta Beauty, Online |
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What You'll Learn
Fragrance juices are also known as perfumes
In the fragrance industry, the liquid contained within perfume bottles is often referred to as "fragrance juice" or simply "juice". This term is used to describe the scented liquid that comprises a perfume.
Fragrance juices, or perfumes, are complex mixtures of fragrant essential oils and other aromatic compounds that are designed to impart a pleasant scent to the wearer. These juices are carefully crafted by perfumers, who are akin to artists, using a variety of natural and synthetic ingredients. The process of creating a fragrance juice involves the precise blending of different notes, including top, middle, and base notes, to form a harmonious and appealing scent.
The term "fragrance juice" is also used to emphasize the idea that perfumes are a form of expression, much like how juice can be seen as an expression of the fruits or plants from which it is extracted. A perfume can be an extension of one's personality, a way to make a statement, or simply a means to enhance one's mood and confidence. Just as a glass of fruit juice can provide a burst of freshness and energy, a spritz of perfume can uplift the senses and leave a lasting impression.
The language of "juice" in the fragrance industry is also reflected in the names of certain perfume lines, such as Commodity Fragrances' "Juice" collection and Cosmopolitan's "Eau de Juice" line. These names evoke a sense of freshness, vibrancy, and playful creativity. The "Eau de Juice" line, for example, features innovative packaging designed to resemble juice boxes, further emphasizing the connection between fragrance and juice.
In summary, fragrance juices, also known as perfumes, are intricate blends of aromatic ingredients that serve as a form of self-expression and sensory enhancement. The term "juice" in the fragrance industry conveys a sense of vitality, creativity, and the essence of the fragrances themselves.
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They are called juices because they are the liquid in the bottle
In the fragrance industry, the liquid inside the bottle is called the "juice". This term is used to refer to the fragrance itself, separate from the bottle and packaging. The use of the word "juice" in this context is meant to be playful and creative, adding a layer of interest and intrigue to the product.
The term "juice" is often associated with freshness, vitality, and energy, conveying a sense of vibrant, juicy fragrances. This terminology is particularly relevant for fragrances that feature fruity or floral notes, such as strawberry, raspberry, and rose, which are commonly described as "juicy" and ripe. The word "juice" also evokes a sense of fluidity and movement, reflecting the evolving nature of fragrances, where the scent can change and develop over time after application.
The use of "juice" in fragrance branding can be seen in Cosmopolitan's Eau de Juice line, which includes perfumes packaged like chic juice boxes. This playful branding captures the essence of the magazine's audience and adds a unique twist to the fragrance's identity. Similarly, Commodity Fragrances offers a range of perfumes called "Juice," emphasizing the artistic exploration and craftsmanship behind the creation of these fragrances.
The term "juice" in the fragrance industry is not only a playful reference to the liquid inside the bottle but also a powerful form of self-expression. It represents the essence of the fragrance, the heart of the scent, and the emotional connection it evokes. "Juice" encapsulates the very soul of the fragrance, conveying a sense of personality, mood, and individuality.
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Cosmopolitan launched a fragrance line called Eau de Juice
In the beauty industry, the liquid inside perfume bottles is referred to as "juice". In August 2019, Cosmopolitan launched a fragrance line called Eau de Juice, playing on this industry terminology. The collection includes four playful perfumes packaged like the chic cousin of Capri Sun. The perfumes are called Extra Concentrated, 100% Chilled, Love, Unfiltered, and Pure Sugar. They were crafted by renowned perfumers at Firmenich.
The fragrance line was launched in partnership with LUXE Brands. Editor-in-chief Jessica Pels said:
> In the spirit of Cosmo and our 81 million strong audience of modern young women, Eau de Juice is cheeky, witty, and fun. Fragrance is the busy girl's best secret weapon, and considering the fact that Cosmo readers account for one-third of all beauty spending in this country, this is the perfect new extension for our brand.
The packaging was created by Brooklyn-based design team POWERSHOVEL. Chief Marketing Officer of LUXE Brands, Noreen Dodge, commented:
> Our vision was to create a brand narrative that is aspirational yet relatable, with a wink of humorous sensibility. The concept, fragrances, and packaging all needed to bring this to life for our consumer.
In December 2020, Cosmopolitan expanded the Eau de Juice collection with the launch of body mists. The body mists are available in three scents from the original fragrance line: 100% Chilled, Extra Concentrated, and Pure Sugar. There is also a new scent called Beach, Please. The body mists are sold exclusively at Walmart and Walmart.com.
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Commodity Fragrances also has a perfume called Juice
Commodity Fragrances, an American perfumery, has a perfume called Juice. This fragrance was launched in 2024 and is described as a floral fruity scent for women and men. The perfumer Nathalie Benareau of Symrise is the nose behind this fragrance.
Juice is part of Commodity's Scent Space Collection, which includes three distinct versions: Juice-Personal, Juice Expressive, and Juice+ Bold. Each version offers a unique interpretation of traditional juicy fragrances. The top notes of Juice feature Raspberry and Strawberry, while Bulgarian Rose and Cyclamen form the middle notes. The base notes are a combination of Rhubarb and Amberwood, adding depth and modernity to the scent.
Juice-Personal is a closely-projecting personal skin scent with a transparent expression of fruit. It includes a touch of fresh Violet Leaf, creating a sparkling impression of ripe red fruits. The fragrance is described as sheer and intimate, like a halo of fruity floral essence.
Juice Expressive, on the other hand, is a unique blend of perfectly ripe Strawberry, Rhubarb, and Raspberry Pulp, smoothed out with a base of Orientalwood. This version aims to redefine juicy scents by pairing succulent fruits with unexpected ingredients like Bulgarian Rose and Cyclamen. The result is an explosive, colorful, and unconventional twist on the classic fruity fragrance.
Juice+ Bold is the boldest of the three, with a room-filling projection. It features jammy dark fruits, boozy Davana Flower, and a touch of burnt sugar for a rich, addictive intensity. This iteration speaks to those who are not afraid to speak their minds and stand out from the crowd.
Overall, Commodity's Juice fragrance family offers a range of options to suit different preferences, from the subtle and intimate Juice-Personal to the bold and expressive versions. Each scent promises to be a powerful form of self-expression, capturing the essence of juicy, fruity fragrances with a modern twist.
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Juice by Commodity comes in three versions: Personal, Expressive, and Bold
In the fragrance industry, the term "'juice' is used to refer to the liquid in the bottle. Commodity's Juice is a new floral fruity fragrance for women and men. It joins Commodity's Scent Space Collection and is available in three distinct versions: Personal, Expressive, and Bold. Each version reimagines a traditional juicy fragrance with notes of strawberry, raspberry, and rhubarb. The differences among the versions are highlighted by additional key notes, which alter the projection and define their respective Scent Space.
Juice-Personal is a closely projecting personal skin scent that features fresh violet leaf, offering a sparkling interpretation of Juice that showcases the transparent side of ripe red fruits. It is a more transparent, floral expression of fruit—closer to the skin and to the heart. It's sheer and intimate, like a halo of fruity floral essence rather than an explosive blast.
Juice-Expressive is a noticeably unique version that blends perfectly ripe strawberry, rhubarb, and raspberry pulp until smooth, with a base of Amberwood. It has a certain depth from the Amberwood, and it is both zesty and sweet. It shares some of the cotton candy-like sweetness of Burberry Her. It is an explosive, colorful, and unconventional twist on the juicy, fruity fragrance profile.
Juice-Bold is a room-filling rendition steeped in Vetiver and Patchouli, resulting in a jammier interpretation of Juice. It is even more explosive and colorful, with an opening of jammy dark fruits and boozy Davana Flower. A touch of burnt sugar creates a rich, addictive intensity. If Expressive is the older sibling who leads the way, Bold is the louder second sibling who always speaks their mind.
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Frequently asked questions
In the fragrance industry, the liquid in perfume bottles is referred to as "juice".
Some examples of fragrance juices include Cosmopolitan's Eau de Juice collection, Commodity's Scent Space Collection, and Juice Commodity perfume.
The collection includes Juice-Personal, Juice Expressive, and Juice+ Bold. Each fragrance reimagines a traditional juicy scent with notes of strawberry, raspberry, and rhubarb.
The Eau de Juice collection includes four perfumes: Extra Concentrated, 100% Chilled, Love, Unfiltered, and Pure Sugar. Each fragrance is designed to suit different moods and is packaged to look like a juice box.
Juice Commodity perfume is a fruity floral fragrance with top notes of raspberry and strawberry, middle notes of Bulgarian rose and cyclamen, and base notes of rhubarb and amberwood.
