Michael B. Jordan's Latest Scent: A Fresh Take

Michael B. Jordan is the face of Coach's men's fragrance, Coach for Men. The Creed star, who is the first global face for Coach menswear, describes the scent as a little more adventurous, more risqué. The fragrance opens with notes of citrus and pear, followed by cardamom and coriander, and dries down to an earthy base of vetiver with hints of suede and ambergris. Jordan's first experience with cologne was as a teenager when he stole some from his best friend's older brother and received a compliment from a girl.

Michael B. Jordan's favourite fragrances

In 2019, Michael B. Jordan was named the new face of Coach menswear and men's fragrances. The collection includes two fragrances: Coach For Men, a woodsy blend of pear, cardamom, and suede, and Coach Platinum, a warmer blend of pepper, pineapple, sage, and patchouli.

Jordan has also expressed his love for the smell of antibacterial hand soap, fresh-cut grass, basketball gyms, and Mexican spices.

Michael Jordan, the former basketball player, also has a line of fragrances. Some of the fragrances in the collection include:

• Michael Jordan Legend, with hints of leather, amber, and coffee
• Michael Jordan Flight, with a spicy, citrusy mix
• Michael Jordan, with a blend of citrus and woodsy elements

The story behind his first cologne

The Story Behind Michael B. Jordan's First Cologne

Michael B. Jordan's first cologne was not his own, but his best friend's older brother's. As a teenager, Jordan and his friends would often sneak into his room and "touch all his stuff" whenever he left the house. One day, Jordan doused himself with one of the many colognes in the older brother's collection. He later went out and received a compliment from a girl, saying, "You smell good." This experience left a lasting impression on Jordan, who recalled, "I was like, 'Oh shit, okay. That worked. It was probably some cheap fucking cologne—but I never forgot that it warranted a compliment, and it was a conversation starter."

Jordan's first cologne experience was not only a lesson in the power of scent but also a reminder of the importance of self-presentation and personal hygiene. He realized that taking care of one's appearance and smelling good can have a positive impact on social interactions and can even act as a "conversation starter." This experience may have influenced Jordan's interest in fronting a fragrance himself, as he later became the face of Coach Platinum and Coach For Men.

For Jordan, scent holds a special significance, evoking memories and transporting him back in time. He reflects, "Scent is like time travel. You smell things and it reminds you of places you've been, experiences you've had, and people that you've encountered." This connection between scent and memory is powerful and can instantly trigger nostalgic feelings and transport us back to specific moments in our lives.

Jordan's earliest fragrance memory is that of the antibacterial hand soap from elementary school, specifically the orange Dial soap. This scent brings him back to his childhood and the carefree days of being a student. Additionally, the Coach fragrances he endorses remind him of his teenage years, spending time at the mall with friends, trying to get girls, and hanging out at the food court.

While Jordan has come a long way from sneaking into his brother's room to steal cologne, the impact of that first experience stayed with him. It shaped his understanding of the role of scent in personal grooming and self-presentation and influenced his future endeavors in the fragrance industry.

His grooming routine

Michael B. Jordan's grooming routine is surprisingly low-key. He describes it as "pretty basic", consisting of a shower, moisturising, and applying cologne. He also uses tweezers to manage ingrown hairs, but leaves his eyebrows alone. Interestingly, Jordan doesn't wash his face every day, believing that it's important to "give your face a break" and not strip it down constantly.

When it comes to applying cologne, Jordan has a special method. He spreads it on his body after showering and moisturising, then dresses and sprays a couple of pumps directly onto his clothes. He believes in layering the scent underneath his clothes rather than applying too much on top.

Jordan's approach to skincare and grooming may be minimal, but he does indulge in some beauty services like manicures and pedicures. He also recognises the importance of a good cologne, having fronted fragrances for Coach and Propel.

His favourite nostalgic scents

In an interview with ELLE, Michael B. Jordan revealed that his favourite nostalgic scents are the smell of fresh-cut grass and his grandmother's rum cake. He also has a penchant for the medicinal smell of the anti-bacterial hand soap from his elementary school days.

Jordan's first encounter with cologne was through his best friend's older brother, who had a collection of fragrances and sneakers. As a teenager, Jordan would sneak into his room and douse himself in one of the colognes. He recalled receiving a compliment from a girl, which made him realise the power of a good fragrance.

Jordan's own fragrance choices have evolved since his teenage years. In the interview, he described his signature scent as a blend of woody notes, spicy cardamom, Nashi pear, and vetiver. He also shared his unique method of applying cologne, which involves spreading it on his body after moisturising and then spraying a few pumps onto his clothes.

The actor's partnership with Coach for their latest men's fragrance showcases his passion for scent. The Coach for Men cologne embodies the brand's modern, charismatic spirit with its blend of citrus, pear, cardamom, coriander, and earthy base notes.

The marketing of his cologne

Michael B. Jordan has always wanted to be the face of a fragrance. "I wanted that 360-kind of deal with fashion and fragrance," he said. "Sense of smell is so important. Scent is like time travel. You smell things and it reminds you of places you've been, experiences you've had, and people that you've encountered."

Jordan's wish came true when he was announced as the face of Coach for Men, an All-American fragrance that embodies the confident, free-spirited, contemporary New York man. The marketing campaign for the fragrance, which features Jordan, highlights the cool optimism of the Coach Guy. The campaign includes poised and alluringly strong pictorials, with the star redefining Hollywood standards.

Jordan's partnership with Coach is a natural fit, as he appreciates authenticity and remaining true to himself. This authenticity is reflected in the fragrance's aromatic, woody scent, which combines fresh, lively top notes of citrus and pear with warm, sensual base notes of vetiver, suede, and ambergris.

The marketing of the fragrance extends beyond the campaign visuals and scent. Jordan shared his special method for applying the cologne: "After the shower, I spread it on my body after I moisturize. Then, I get dressed and spray a couple of pumps right after I put my clothes on. You don't want too much—I have to layer it underneath my clothes."

In addition to the fragrance, Jordan also promoted Propel Fitness Water, a Gatorade spinoff brand. In the commercial, Jordan takes a swig of Propel and then takes off running, with the asphalt morphing into a treadmill and cars becoming a climbing gym. The ad also highlights the new Propel logo, which features a water droplet with an orange lightning bolt, explicitly tying the brand to Gatorade.

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