Katrina Rosales
Too Faced is a playful, trendy beauty brand founded in 1998 by Jerrod Blandino and Jeremy Johnson. The brand empowers individuals to express themselves boldly and confidently through makeup. Their product range includes the popular Better Than Sex Mascara, Kissing Jelly Lip-Oil Gloss, and the Born This Way Super Coverage Concealer. The Born This Way Super Coverage Concealer is a creamy, full-coverage concealer that provides a natural finish. It is also vegan and cruelty-free. But is it fragrance-free?
| Characteristics | Values |
|---|---|
| Fragrance-free | Yes |
| Cruelty-free | Yes |
| Vegan | Yes |
| Coverage | Medium to full |
| Weightless | Yes |
| Hydrating | Yes |
| Long-lasting | Yes |
| Buildable | Yes |
| Water-based | Yes |
| Non-comedogenic | Yes |
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What You'll Learn
Too Faced's Born This Way Super Coverage Concealer is fragrance-free
Too Faced's Born This Way Super Coverage Concealer is a creamy, full-coverage concealer that provides a natural finish. It is fragrance-free and safe for those with sensitive skin, as it is free of the most common allergy-causing ingredients such as parabens, lanolins, esters, and more. The formula is also oil-free, so it feels weightless and offers hydrating effects. This long-lasting concealer will easily stay put for 12 hours, making it perfect for everyday use to cover dark circles, under-eye bags, and blemishes.
The Super Coverage Concealer is a multitasking product that can be used to conceal, contour, highlight, and retouch. It is a natural-looking, photo-friendly formula that provides an undetectable finish, giving you a flawless complexion. The water-based formula is also vegan and cruelty-free, infused with skin-loving ingredients.
This concealer is perfect for those who want to hide specific spots and imperfections while still achieving an even and consistent look. It can be applied directly to areas of discoloration and blended with fingers, a concealer brush, or a sponge. The Super Coverage Concealer is a versatile and natural-looking concealer that provides maximum coverage, making it a favorite among those seeking a refreshed, photo-ready look.
Born This Way Super Coverage Concealer by Too Faced is a high-performance concealer that delivers on its promise of super coverage. It is a buildable formula that can be used for both under-eye concealing and all-over face concealing, providing a modern and hydrated photo-ready complexion. The product is clinically tested to boost moisture instantly by 52%, ensuring that your skin not only looks good but also feels nourished and hydrated.
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It's also free of common allergy-causing botanicals
The Too Faced Born This Way Super Coverage Concealer is free of common allergy-causing botanicals. This includes balsam of Peru, cinnamic aldehyde, and propolis (bee glue). The concealer is also free of lanolins, esters, waxes, and other wool-related ingredients.
The product is further free of coconut and related allergy-causing coconut derivatives. However, highly processed ingredients derived from coconut, such as glycerin or tocopherol, will not be excluded. The concealer is also free of added gluten and other wheat-related ingredients, including barley, rye, and oat. Yet again, highly processed ingredients derived from wheat, barley, rye, and oat will not be excluded.
The Too Faced concealer is also free of common allergy-causing ingredients such as fragrances, preservatives, topical antibiotics, sunscreens, and metals. It is also free of harmful hormone-altering chemicals and ingredients, including phthalates, bisphenols, parabens, and halogenated phenols (such as Triclosan).
The concealer is a creamy, full-coverage product that provides a natural finish. It can be used to conceal imperfections, acne, or hyperpigmentation. It can also be used to contour and highlight for a flattering effect. The product is vegan and cruelty-free.
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It's vegan and cruelty-free
The Too Faced brand is committed to remaining cruelty-free. They do not test their finished products or ingredients on animals, and neither do their suppliers or any third parties. This is verified to be the case everywhere in the world, including mainland China. The brand is also 100% Peta-approved.
In 2016, Too Faced was acquired by Estée Lauder, a parent company that tests on animals. However, Too Faced has retained its cruelty-free status and is committed to keeping it. Co-founder Jerrod Blandino has stated:
> "My values, morals and heart will never change. I have built my life and my company with love, kindness, positivity and compassion for animals and all of God’s creatures. That will NEVER change. This is way bigger than business for me, it’s my life and my heart at the deepest level."
While Too Faced is cruelty-free, it is not 100% vegan. This means that some of their products contain animal-derived ingredients. For example, the Better Than Sex Waterproof mascara contains beeswax. However, they do have an entire section on their website dedicated to vegan-friendly products, and all of their makeup brushes are vegan.
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The concealer is oil-free and hydrating
The Too Faced Born This Way Super Coverage Multi-Use Concealer is a creamy, full-coverage concealer that provides a natural finish. It is oil-free, weightless, and hydrating. The formula is so lightweight that it feels like you're not wearing any makeup at all. It is perfect for covering imperfections, acne, or hyperpigmentation. The concealer can also be used to contour and highlight for a flattering effect.
The Born This Way Super Coverage Concealer is clinically tested to boost moisture instantly by 52%. It is infused with skin-loving ingredients and is perfect for everyday use to cover dark circles, under-eye bags, and blemishes. The water-based formula is non-comedogenic and provides flawless, undetectable coverage.
The Too Faced concealer is also available in a soft matte finish with 24-hour coverage. This formula helps control oil without drying out the skin, resulting in a soft matte finish that looks natural and flawless.
The Born This Way Super Coverage Multi-Use Concealer is a part of the brand's commitment to cruelty-free beauty. It is free of common allergy-causing ingredients such as fragrances, preservatives, parabens, lanolin, and more. The concealer is also free of harmful hormone-altering chemicals and ingredients, making it a safe choice for those with sensitive skin.
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It's a multitasking product that can be used to contour and highlight
The Too Faced Born This Way Super Coverage Concealer is a multitasking product that can be used to contour and highlight. This creamy, full-coverage concealer provides a natural finish, so it won’t look like you’re wearing makeup at all. The product is also vegan and cruelty-free.
The Too Faced concealer is a perfect multi-use formula for a modern and hydrated photo-ready complexion. The weightless and hydrating formula is long-lasting, staying put for up to 12 hours. It can be used to cover imperfections, acne, dark circles, eye bags, hyperpigmentation, undereye blemishes, and more.
To use the product for contouring, simply apply it over your foundation to the areas you want to contour. Use a small amount of product and blend it out with your fingers, a concealer brush, or a sponge using a pressing or stippling motion until you achieve a flawless finish.
For highlighting, apply the concealer to the areas of your face that you want to bring forward, such as the forehead, brow bone, under the eyes, bridge of the nose, and cupid's bow. Blend the product seamlessly into the skin using the same techniques as contouring.
The Too Faced Born This Way Super Coverage Concealer is a versatile and high-performing product that can be used for various makeup techniques, making it a great addition to your beauty routine.
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Frequently asked questions
Yes, the Too Faced Born This Way Super Coverage Concealer is free of fragrances and the most common allergy-causing botanicals, parabens, lanolins, esters, and more.
The Too Faced Born This Way Super Coverage Concealer is a creamy, full-coverage concealer that provides a natural finish. It is said to be weightless and hydrating, with a formula that is long-wearing for up to 12 hours.
The Too Faced Born This Way Super Coverage Concealer can be used to conceal specific spots, hide eye circles, cover blemishes, and even out skin tone. It can also be used to contour and highlight. When applying, make sure to apply it over your foundation so you don't need to use too much product.
