
The Fragrance Counter is an online shop that sells perfumes, aftershaves, beauty products, skincare, hair care, and makeup. The company has received excellent ratings from customers on Trustpilot, with an average rating of 4.9/5 stars. The Fragrance Counter is an authorised retailer of all the brands on its website, and it offers free tracked delivery within 48 hours in the UK for all orders above €40. The company also provides a free gift with every purchase and has been praised by customers for its fast delivery, low prices, and good customer service.
| Characteristics | Values |
|---|---|
| Trustpilot Rating | 4.9/5 |
| Number of Reviews | 2,108 |
| Star Rating | 5/5 |
| Retailer Authorization | Authorized to sell all brands on the website |
| Core Products | Perfumes and aftershaves |
| Other Products | Beauty, hair care, makeup, skincare, and home fragrance brands |
| Organic and Vegan Products | Yes |
| Delivery | Free for orders above €40, tracked, and insured |
| Order Cancellation | Allowed within 28 days |
| Refund | Offered for products but not postage costs |
| Independent Reviews | Available |
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What You'll Learn

Trustpilot reviews
The Fragrance Counter has a rating of 4.9 out of 5 on Trustpilot, with numerous positive reviews praising the company's competitive prices, fast delivery, and excellent customer service. Many customers have expressed satisfaction with the authenticity and quality of the products offered by The Fragrance Counter, which is an authorised retailer of all the brands on its website. The company also provides free, tracked delivery and hassle-free purchases, ensuring that customers receive their orders quickly and without any issues.
While the majority of reviews are positive, there are a small number of negative reviews, with some customers reporting issues with their orders not being delivered or receiving the wrong product. However, these negative reviews appear to be a minority, as the overall rating of 4.9/5 suggests that the majority of customers have had positive experiences with The Fragrance Counter.
Another highly-rated fragrance retailer on Trustpilot is FragranceMarket.com, which has a rating of 4.4/5. FragranceMarket is praised for its fast shipping, genuine products, and competitive prices. Some customers have expressed disappointment with delayed orders, particularly during the holiday season.
On the other hand, FragranceShop.com and The Fragrance Shop have received more mixed to negative reviews, with ratings of 3/5 and 1.2/5, respectively. While some customers have had positive experiences with their orders and customer service, others have reported issues with non-delivery, particularly for orders placed in Australia, and unexpected additional charges.
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Delivery and packaging
The Fragrance Counter is a UK-based business with a physical store located in Chorley, North West England. The company stocks a variety of fragrances, beauty, hair care, makeup, and skincare brands. They pride themselves on being an authorised retailer of all the brands on their website, and they have agencies with all the brands they sell, meaning they have permission and full support for selling and merchandising.
The Fragrance Counter offers free tracked 48-hour delivery on all orders. They provide notifications throughout the delivery process, so customers know when their order has been dispatched. The company delivers to over 220 countries, and delivery may be subject to import duties and taxes, which are out of the company's control.
The Fragrance Counter reuses packaging as much as possible, so boxes and packaging materials used to deliver goods to them are reused to deliver goods to customers. A flammable sticker is placed on the outside packaging of perfume deliveries as required by law.
Customers can also select a gift-wrapping service for an additional cost, which includes luxury wrapping paper and a personalised note upon request.
The Fragrance Counter also offers a tester option for many fragrances, which are discounted due to simpler packaging, often in a plain white box and sometimes without a cap.
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Returns and refunds
The Fragrance Counter is rated \"Excellent\" with 4.9/5 stars on Trustpilot, based on over 2,000 reviews. The website also has an FAQ section that addresses common concerns, including returns and refunds.
If you ordered the wrong product, you can return it within 30 days, as long as it is in its original packaging and unopened. The Fragrance Counter will refund the price of the product but not the delivery charge. If you received free postage, they will refund the cost minus any postage fees incurred by them.
If your goods arrive in an unsatisfactory condition, you can email their sales team, who will be happy to assist you. Photographic evidence may be required to support your claim.
The Fragrance Counter is an authorised retailer of all the brands on its website. They also have agencies with all the brands they sell, which means they have permission to sell the products and have full support for any after-sales issues.
While The Fragrance Counter has mostly positive reviews, there are a few negative reviews that mention issues with refunds and returns. One customer complained about not receiving a returns form after being sent an incomplete gift set. Another mentioned being charged for a membership they knew nothing about and having issues with getting a refund.
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Product range
The Fragrance Counter is an established, family-run business based in Chorley, North West England. They have a high street shop and an online store. The Fragrance Counter is an authorised retailer of perfumes and aftershaves from various fragrance brands. They also sell makeup, beauty, and skincare products, including organic and vegan options for hair care. The company carefully selects the brands it represents, choosing not to stock mainstream fragrance brands that have become cheapened and are available in supermarkets and high street discount stores.
The Fragrance Counter provides information about the different types of fragrances on offer, including the concentration of perfume oils and the type of solvent used, which determines whether a scent is an EDT (Eau de Toilette), EDC (Eau de Cologne), EDP (Eau de Parfum), or an aftershave. They offer a gift-wrapping service and can include a personalised note with the purchase.
The Fragrance Counter delivers within the UK and provides free delivery for orders above €40. They aim to receive and dispatch orders within one day, although orders placed after 4 pm are dispatched the following day. Tracking details are sent to customers once their order is dispatched.
The Fragrance Counter offers refunds for products returned within 30 days, provided they are in their original, unopened packaging. However, they do not refund delivery charges, and customers are responsible for ensuring the returned order is successfully delivered to their shop.
The company prioritises environmental responsibility by reusing packaging materials and recycling cardboard. They also minimise the use of packaging for safe transport to reduce waste.
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Customer service
The Fragrance Counter is a UK business based in Chorley, North West England. It is a family-run business with a high-street shop. The company has agencies with all the brands it sells, meaning it has permission to sell the products and full support for merchandising and after-sales. The Fragrance Counter has a 5-star rating on Trustpilot, with over 2,000 reviews.
Reviews on Trustpilot praise the company's excellent prices, helpful shop assistants, and prompt delivery. Many customers have commented that their orders arrived quickly and were well packaged. The company also provides tracking details and keeps customers updated. One customer noted that they had paid for next-day delivery, which took three days to arrive, but acknowledged that this was likely an issue with the postal service and not the company's fault.
The Fragrance Counter offers free, tracked 48-hour delivery and ensures that all items displayed on its website are in stock. The company also offers a gift wrap service, allowing customers to add a personalised note to their orders.
However, on reviews.io, there are some negative reviews of a company with a similar name, The Fragrance Shop. Some customers have complained about issues with delivery, empty bottles being sent, and poor customer service. It is important to note that these reviews are not for The Fragrance Counter and may be referencing a different company.
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Frequently asked questions
Yes, The Fragrance Counter is an authorised retailer of all the brands on its website. The company specialises in perfumes and aftershaves, but also sells beauty, skincare, makeup, haircare, and home fragrance products.
The Fragrance Counter has a rating of 4.9/5 on Trustpilot, with many positive reviews citing fast delivery, good prices, and good customer service.
The Fragrance Counter offers free tracked delivery within 48 hours on all orders. The company also offers international delivery to certain countries.
The Fragrance Counter allows customers to cancel their order within 28 days and offers a refund on the product (but not postage costs). The items must be in their original condition, and the company does not accept responsibility if the returned order fails to be delivered to them.








































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