Ryan Reynolds: The Face Of Fragrance

Yes, Ryan Reynolds is the face of the Armani Code Absolu fragrance for men, which has been described as the new seduction. The commercial, directed by Reed Morano, features Reynolds alongside actress Elodie Yung in a playful and action-packed scene, a departure from the typical serious tone of cologne advertisements. With this campaign, Armani wanted to showcase a new masculinity, moving away from toxic masculinity and embracing a more integrated approach.

Ryan Reynolds is the face of Armani Code Absolu

The campaign features Reynolds dressed to the nines in a black tuxedo, picking up actress Elodie Yung at an abandoned waterfront. The pair then work in a darkroom, developing mysterious photos while trying to hide their obvious chemistry. The commercial, a humorous and action-packed take on the traditional cologne ad, also features a woman in a leading role, chasing Reynolds just as much as he is chasing her.

Speaking about his involvement with the brand, Reynolds said: "They wanted me to be more involved in some aspects and in a different direction which I was excited about... Getting to launch things off with that was just really probably the best part for me."

Armani Beauty described Reynolds as "the epitome of the Armani Code creation. With his authenticity, effortless charm and style, Ryan Reynolds perfectly embodies the modern Armani Code man."

The fragrance itself opens with a blend of green mandarin and apple, with heart notes of orange blossom, carrot seed and nutmeg, and base notes of suede, tonka beans, vanilla and woodsy notes. The bottle is a golden-hued version of the previous Armani Code editions.

The commercial was directed by Reed Morano

Ryan Reynolds, the Canadian actor known for his roles in Deadpool and The Hitman's Bodyguard, is the face of Giorgio Armani's Code Absolu fragrance. The commercial for the cologne was directed by Reed Morano, who is known for her work on The Handmaid's Tale.

Morano's treatment of the commercial is imbued with her love for '70s French cinema. The commercial is a short film inspired by the French Nouvelle Vague. It features Reynolds and actress Elodie Yung in a series of mysterious situations, including developing photos in a darkroom and jumping off a rooftop.

Morano's direction adds a layer of humour, action, and sexiness to the commercial, while also showcasing the power dynamic between the two characters. In an interview, Reynolds praised Morano, stating, "Working with Reed [Morano] is so important to me. She's a friend of mine and someone I have such immense respect for as a filmmaker."

The commercial, titled 'Darkroom', aired nationally and contributed to the popularity of the fragrance. It is notable for its departure from traditional cologne commercials, which often feature serious and brooding men. Instead, Morano's direction brings a unique and modern approach to advertising a fragrance.

The commercial co-stars actress Elodie Yung

The commercial, directed by Reed Morano, was praised by Reynolds for its take on modern sensuality, showcasing authenticity, effortless style, and a touch of irony. It also served as a platform for Reynolds to discuss toxic masculinity and self-care, challenging traditional notions of masculinity often portrayed in fragrance commercials. He expressed his excitement about working with Morano, citing her talent and passion for '70s French cinema as key factors in his decision to join the project.

Yung's involvement in the commercial was highly regarded by Reynolds, who appreciated the dynamic between their characters and the opportunity to collaborate with a talented actress. The power dynamics between the two characters were described by Reynolds as ever-changing, with Yung's character taking the lead and chasing him just as much as he pursued her. This portrayal aimed to showcase "the new masculinity," reflecting a shift towards integrating both feminine and masculine sides.

The Armani Code Absolu commercial not only promoted the brand's new fragrance but also provided a platform for Reynolds and Yung to showcase their acting skills and contribute to a meaningful conversation about modern masculinity and sensuality.

Ryan Reynolds' favourite scent is Vancouver, with its Douglas fir trees and rain

Ryan Reynolds is a self-proclaimed "fragrance person". In an interview, he revealed that his favourite scent is the smell of his home, Vancouver, with its Douglas fir trees and rain.

Vancouver-born Reynolds has a lot of love for his hometown, and this is evident in his endorsement of the city's restaurants and businesses. In fact, he has been known to frequent Minerva's, a Greek restaurant in the city, multiple times in one week.

In the same interview, Reynolds also talks about his new role as the face of Giorgio Armani's Code Absolu fragrance. He describes his favourite scent as "the kind that can't be bottled", setting it apart from the fragrance he is promoting.

The commercial for the Armani fragrance, directed by Reed Morano, features Reynolds alongside actress Elodie Yung. It includes action, humour, and sexiness, with a touch of Reynolds' famous comedic chops. The commercial also showcases "the new masculinity", a theme that Reynolds is passionate about.

While Vancouver's Douglas fir trees and rain may be Reynolds' favourite scent, he also mentions the smell of a fireplace as a close second. This scent evokes warm and welcoming memories of his childhood home, where his dad would chop wood and bring it inside during the winter.

Ryan Reynolds' thoughts on toxic masculinity and the new masculinity

Ryan Reynolds, the face of Armani Code fragrances, has spoken out about toxic masculinity and self-care in a candid interview with Elle. The actor, known for his comedic chops, is challenging traditional notions of masculinity in his latest fragrance campaign, which features actress Elodie Yung.

On Toxic Masculinity

Reynolds reflects on the stereotypical image of a brooding, serious man in a cologne commercial and expresses his desire to break free from such antiquated ideas. He tells Elle:

> "They all feel like they come from a kit of ads—a lot of them have very distinct and, I think, antiquated notions of masculinity."

He further elaborates on his concept of "the new masculinity," advocating for a more integrated approach that embraces both the feminine and masculine sides. Reynolds, the youngest of four boys, grew up in a household where his father's profession as a boxer and a cop heavily influenced the perception of masculinity. However, as he navigated through life, he realised that embracing all aspects of himself was crucial. He asserts:

> "I think as we move away from or make toxic masculinity a memory, I think that certainly anything that encompasses that is new and better. I also like the idea of everything feeling more integrated than it used to. It's a pretty exciting paradigm shift that I think is welcomed by most people. I like that."

> "Integrating both a feminine side and a masculine side is something that's been important to me for a long time. I don't shy away from any part of me. It's something that I just enjoy."

On Self-Care and Grooming

Contrary to the image of an extensive male grooming routine, Reynolds surprises with his straightforward approach. He admits that he doesn't have a complex grooming routine and keeps it simple with a warm shower and shampoo. However, he acknowledges the importance of self-care, especially in today's fast-paced world. For him, sleep is a true luxury, and he prioritises it by following his children's bedtime routine.

On Fragrance and Memories

Scent holds a powerful connection to memories for Reynolds. When asked about a scent that evokes strong memories, he reminisces about his childhood, describing the comforting smell of a fireplace in his middle-class family home. He recalls his father chopping wood during winters, creating the indelible scent of wet wood.

On Work and Family

Reynolds, a working actor and father of two daughters, acknowledges the challenges of balancing work and family life. He sets boundaries, refusing to work 24 hours straight to ensure he spends time with his family. He also highlights the physical demands of playing Deadpool, describing the long shoot days in the uncomfortable costume.

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