Anisha Riggs
Ralph Lauren is an American fashion designer who initially gained popularity for his line of men's ties in 1967. The brand quickly expanded, and by 1971, it had opened its first stand-alone store in Beverly Hills. Ralph Lauren's first fragrances were launched in 1978, with the men's scent Polo and the women's scent Lauren. Since then, Ralph Lauren has continued to develop and sell fragrances worldwide, with new editions as recent as 2025. However, some of their fragrances have been discontinued over the years, including iconic classics and cult collectors' items.
| Characteristics | Values |
|---|---|
| Number of discontinued perfumes | 12 |
| Names of discontinued perfumes | Romance for Men, Safari for Women, Glamourous, Polo Blue Extreme, Lauren Style, Chaps, Polo, Lauren, Safari for Men |
| Reason for discontinuation | Shifting fragrance trends, criticism for being too sweet |
| First fragrance launched | 1978 |
| Perfumers | Bernard Chant, Carlos Benaim, Nicholas Calderone, Harry Fremont, Richard Herpin, Olivier Gillotin, Annie Buzantian, Firmenich, David Apel, Pierre Negrin, Yves Cassar, Josephine Catapano, Calice Becker, Honorine Blanc, Marie Salamagne, Ellen Molner, Christophe Laudamiel, Pascal Gaurin, Marypierre Julien, Sonia Constant, René Morgenthaler, James Krivda, Alain Alchenberger, Irina Burlakova, Cecile Hua, Linda Kramer, Dominique Ropion, Alberto Morillas, Antoine Lie, Gabriela Chelariu, Anne Flipo |
| Fragrance notes | Aromatic spices, fruit notes, white florals, citrus, woody notes, blackcurrant, peony, amber, ginger, cardamom, sandalwood, pineapple, rose, lily of the valley, jasmine, cedarwood, oakmoss, musk |
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What You'll Learn
Ralph Lauren's first fragrances
The men's cologne, Polo, was a woody leather-chypre created by young perfumer Carlos Benaim. The women's scent, Lauren, was developed by prolific perfumer Bernard Chant.
The 1970s saw a plethora of green, mossy floral chypres hit the market, many with focal notes of airy hyacinth, carnation, rose, violet, jonquil, and jasmine. Lauren, with its notes of pineapple, rose, lily of the valley, jasmine, rose, sandalwood, oakmoss, and musk, was very much a product of its time.
The Ralph Lauren brand has since expanded to include a wide range of fragrances for men and women, from the iconic 1990s Safari perfumes to newer offerings under its various labels. The company continues to produce popular fragrances, with 114 perfumes in its fragrance base as of 2025.
The Ralph Lauren 'world' is known for its fun, energetic, and spirited nature, with fragrances that span from romantic to outdoorsy. The brand's lifestyle image has been carefully curated by Lauren, who is also known for his charitable initiatives, including The Pink Pony Campaign, which raises funds to fight cancer worldwide.
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Discontinued perfumes
Ralph Lauren is a well-known American fashion designer whose brand has expanded to include fragrances. The Ralph Lauren brand has launched several perfumes over the years, with the earliest edition created in 1978 and the newest from 2025. However, not all of these fragrances have stood the test of time, and some have been discontinued.
One notable discontinued perfume is "Lauren Style," which was Ralph Lauren's entry into the new millennium. It featured a modern floral-fresh fragrance with magnolia and jasmine notes, targeting confident working women. Its unexpected discontinuation led to a surge in secondary market demand, with vintage bottles now commanding prices up to five times their original retail value.
Another discontinued fragrance is "Romance for Men," which was a masculine twist on Ralph Lauren's successful women's perfume. It blended aromatic spices with subtle fruit notes, creating an "executive floral" profile that was unusual for men's fragrances at the time. Its sophisticated character sparked online "dupe hunts" as enthusiasts sought to replicate its unique formulation.
"Safari for Women," launched in the 1990s and discontinued in the early 2000s, is another Ralph Lauren fragrance that is no longer available. It captured the adventurous spirit of African exploration with a blend of white florals, citrus, and woody notes. The memorable advertising campaign, featuring supermodels riding horses across desert landscapes, perfectly embodied the perfume's luxurious yet untamed character.
"Glamorous," launched during Ralph Lauren's mid-2000s expansion into luxury fragrances, was also short-lived. It captivated users with its unusual blend of blackcurrant, peony, and amber notes, embodying red-carpet elegance and Hollywood sophistication. However, it faced criticism for its intensely sweet profile, which may have contributed to its discontinuation.
These discontinued Ralph Lauren perfumes have left their mark on the fragrance world, with some becoming cult collectors' items and others sparking online communities dedicated to replicating their unique scents.
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Current perfumes
Ralph Lauren offers a range of designer fragrances for men and women. The brand's first fragrances, Polo for men and Lauren for women, were launched in 1978. Polo, a woody leather-chypre, was created by perfumer Carlos Benaim, while Lauren was developed by Bernard Chant. Both fragrances continue to be produced and sold worldwide.
In 2024, Ralph Lauren launched Polo 67, a new fragrance for men. Polo 67 features notes of bergamot, sage, juniper, vetiver, rosehip, lemon, and pineapple, offering a fresh, green aroma with a subtle floral nuance. The fragrance has been described as pleasant, crowd-pleasing, and a "dumb reach" scent, suitable for everyday wear.
Ralph Lauren also offers an elevated version of Ralph's Club eau de parfum, a unisex collection of luxury fragrances inspired by iconic Ralph Lauren destinations. This parfum is described as masculine, sensual, and bold, with a rich, long-lasting scent.
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Ralph Lauren's perfumers
Ralph Lauren has launched several fragrances for men and women since the brand's first fragrances—Polo for men and Lauren for women—were released in 1978.
Young perfumer Carlos Benaim created a woody leather-chypre for the designer's men's scent, Polo. The prolific Bernard Chant of Halston, Gres, and Lauder fame developed the composition for the women's scent, Lauren.
Other Ralph Lauren fragrances for men include:
- Polo Blue Extreme, a bolder flanker to Ralph Lauren's original Polo Blue, featuring an intensified blend of ginger, cardamom, and sandalwood.
- Ralph's Club New York Eau de Parfum, a blend of ambery woods and invigorating citrus.
- Romance for Men, a masculine twist on Ralph Lauren's successful women's perfume, featuring a blend of aromatic spices balanced with subtle fruit notes.
Other Ralph Lauren fragrances for women include:
- Glamorous, a sultry mix of blackcurrant, peony, and amber notes.
- Lauren Style, a modern floral-fresh fragrance featuring magnolia and jasmine notes.
- Blue, an eau de toilette featuring a blend of gardenia, jasmine, and lotus flower.
- Ralph, an eau de toilette featuring magnolia, apple, and iris notes.
- Romance Eau de Parfum Intense, a floral and woody blend of rose, patchouli, and sandalwood.
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Ralph Lauren's brand image
The Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium and luxury lifestyle products, including apparel, accessories, home, fragrances and hospitality. The company has built a powerful brand image and unique identity over the years, with Ralph Lauren himself noting that he was selling a lifestyle, not just clothes.
The brand image is one of timeless style, luxury, and sophistication, with a distinctive American perspective. It evokes a world of refined luxury, taking inspiration from the American West, English aristocracy, and the American upper class. This aspirational lifestyle branding has had a considerable influence on the way people dress and perceive fashion worldwide. The brand's iconic polo player logo, introduced in 1972, has become synonymous with American luxury and casual elegance, further cementing the brand's ethos.
Ralph Lauren's personal brand is an integral part of the company's success. His residences, rare automobile collection, and elegant lifestyle have created an image that resonates with millions. He has successfully transformed his name into an adjective, as he aspired to, with "Ralph Lauren" becoming synonymous with a certain aesthetic and way of life.
The company has expanded into various product categories and market segments while maintaining a cohesive brand image. Each product, whether a luxury suit or an affordable polo shirt, is instantly recognisable as Ralph Lauren. This consistency in branding and quality has helped the company transcend fashion trends and economic cycles, establishing itself as one of the strongest fashion brands in the world.
The Ralph Lauren Corporation's success is a testament to the power of visionary leadership and strategic branding, and the American dream. The brand's ability to create an emotional connection with consumers and offer them a dream to aspire to has been pivotal to its enduring popularity.
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Frequently asked questions
Yes, Ralph Lauren has discontinued several fragrances over the years, including Glamorous, Romance for Men, Safari for Women, Polo Blue Extreme, Lauren Style, Polo Crest, Monogram, and Tuxedo Delicate.
There could be various reasons for discontinuing a fragrance. For example, Safari for Women was discontinued due to shifting fragrance trends towards lighter, more minimalist scents. Glamorous, on the other hand, received criticism for its intensely sweet profile, which may have contributed to its discontinuation.
Yes, Ralph Lauren has discontinued several other fragrances, including Chaps, Polo, and Polo Sport.
