Pura's Baby-Safe Promise: Is It Reliable?

Pura is a company that produces a range of baby products and home fragrance devices. Their baby products include diapers and wipes, which are marketed as being safe and comfortable for babies, with a focus on skin safety. The company's fragrance diffusers are also designed to be safe for babies and pets, with claims that they do not contain harmful chemicals. However, some users have reported adverse effects, such as allergic reactions and headaches, raising concerns about the safety of the diffusers.

Pura's baby products are free of toxins and chemicals that cause allergies and skin irritation

Pura diapers and wipes are free of nasty toxins and are made with 99% water and organic aloe vera. Their wipes are also 100% fragrance-free, preventing allergies and skin irritation. The brand also discloses all the ingredients used in their diapers, which is not a requirement for diaper manufacturers.

Pura's diapers and wipes have been dermatologically tested and certified by Allergy UK and EWG, ensuring they are safe for newborn, eczema-prone, and sensitive skin. They are also free from ingredients on EWG's "Unacceptable" list, which includes ingredients with health, ecotoxicity, and contamination concerns. In addition, Pura diapers are Allergy Certified, meaning they have been reviewed and assessed to ensure the lowest possible risk of allergies.

Pura's fragrances are also safe and free of harmful ingredients. They are paraben/phthalate-free, cruelty-free, and ethically sourced. The brand avoids ingredients known to cause potential harm to health or the environment.

Overall, Pura is committed to providing safe and effective baby products that are free of toxins and chemicals that can cause allergies and skin irritation. Their products are transparent about their ingredients and have been vetted for safety, meeting strict standards and backed by science.

The company discloses all ingredients used in its products

Pura is committed to ensuring babies' safety and comfort. The company prioritises skin safety and comfort above all else. Pura discloses all ingredients used in its products, ensuring transparency and allowing parents to make informed choices. The company's entire range is perfect for sensitive, newborn, and allergy or eczema-prone skin. Their products are vetted for safety, meeting strict standards and backed by science.

Pura's products are totally chlorine-free (TCF) and use plant-based and naturally-derived ingredients. They never use nasty toxins or chemicals that can cause allergies and skin irritations. Their diapers and wipes are hypoallergenic and free from parabens, phthalates, fragrances, optical brighteners, latex, and lotions.

The ingredients used in Pura's diapers include plant-based polyethylene and polypropylene for the topsheet, acquisition layer, and core wrap. The super-absorbent core contains super-absorbent polymer and wood pulp, sourced from sustainably managed forests and totally chlorine-free. The leg cuffs are made with plant-based polyethylene, polypropylene, adhesive, and elastic polyurethane for a comfortable and leak-proof fit. The backsheet is made with plant-based polyethylene, calcium carbonate, adhesive, and printed ink to prevent leaks. The closing system includes polypropylene, polyethylene, and adhesive to secure the diaper in place comfortably. Finally, the outer cover is made with organic cotton, polyethylene, and polyester for a soft and comfy feel.

Pura's wipes are also carefully formulated with gentle and natural ingredients. They are 99% water and organic aloe vera, providing a natural cleansing and moisturising effect. The wipes are also free from fragrances, alcohol, parabens, and chlorine. Additionally, they are hypoallergenic and pH-balanced, making them safe for use on bottoms, hands, and faces. Pura's commitment to transparency and safe ingredients gives parents peace of mind and ensures the best care for their babies' delicate skin.

Pura's wipes are safe for newborn, eczema-prone, and sensitive skin

Pura's wipes are perfect for sensitive skin and have been certified by Allergy UK and EWG. They are rigorously tested and certified to be free from any ingredients that may cause health concerns. The wipes are also free from parabens, phthalates, fragrances, optical brighteners, latex, and lotions.

Babies' skin is thinner than adults' and loses moisture more quickly, making it prone to dryness and irritation. Diaper rash is one of the most common skin problems in infants, and the use of wet wipes can further irritate the skin. Pura's wipes are designed to be soft and comfortable, with a perfect moisture ratio to clean and hydrate without irritating.

The ingredients used in Pura's wipes include 99% water and organic aloe vera, as well as natural cleansers and moisturizers like glycerin, levulinic acid, and sodium levulinate. These ingredients work together to gently clean, hydrate, and soothe your baby's skin.

Pura is committed to transparency and providing products that are safe and effective for your baby's delicate skin. Their wipes are a pure and gentle option for newborns, children with eczema, and those with sensitive skin.

The products are certified by Allergy UK, EWG, and Allergy Certified

Pura's hypoallergenic diapers and wipes are safe for babies and committed to their safety and comfort. The brand uses plant-based and naturally derived ingredients, free from toxins, parabens, phthalates, fragrances, optical brighteners, and latex. Their products are safe for sensitive, newborn, and allergy or eczema-prone skin.

Pura's wipes and diapers have been dermatologically tested on people with sensitive skin and eczema-prone skin and have been certified by Allergy UK, EWG, and Allergy Certified.

Allergy UK is the leading national charity in the UK dedicated to supporting the estimated 21 million allergy sufferers in the country. Their Seal of Approval™ is a globally recognized endorsement that a product has been independently scientifically proven to be effective at reducing or removing allergens. Allergy UK's endorsement provides consumers with the assurance that the endorsed product has been assessed by leading health care specialists and approved by a trusted organization committed to helping people affected by allergies.

The Environmental Working Group (EWG) is a non-profit organization that empowers people to live healthier lives in a healthier environment. The EWG Verified mark indicates that products have been rigorously reviewed by their team of toxicologists, chemists, and epidemiologists and meet strict criteria for transparency and health. Pura wipes have been verified by EWG scientists as free from ingredients on their "unacceptable" list, which includes substances with health, ecotoxicity, and/or contamination concerns.

Allergy Certified is an international allergy label. When a product carries the Allergy Certified label, it means it has been reviewed and assessed to ensure the least possible risk of allergies.

The certifications from Allergy UK, EWG, and Allergy Certified provide assurance that Pura's products have undergone rigorous scientific testing and are safe for babies, especially those with sensitive or allergy-prone skin.

Pura's baby diapers are chlorine-free and made from plant-based and naturally-derived ingredients

Pura baby diapers are totally chlorine-free (TCF) and made from plant-based and naturally-derived ingredients. They are free from toxins and safe for sensitive, newborn, and allergy or eczema-prone skin. The diapers have been vetted for safety, meeting strict standards and backed by science.

The diapers are designed to protect your baby's skin and support their development. The breathable inner layer draws moisture away from the skin, while the plant-based waterproof layer contains micropores to allow the skin to breathe, helping to prevent diaper rash and skin irritations.

The super-absorbent core, made with super-absorbent polymer and chlorine-free wood pulp, locks moisture away from the baby's skin, preventing leaks. The snug but comfy fit around the legs contains plant-based materials and less oil-based plastic, ensuring no leaks.

The organic cotton enhanced layer provides ultra-softness and sensory comfort, with day and night breathability. The topsheet, acquisition layer, and core wrap are made from plant-based polyethylene and polypropylene, which are soft and comfortable for the baby's skin, wicking moisture away to prevent diaper rash and other skin irritations.

Pura diapers are transparent about their ingredients, disclosing what other manufacturers may not. They are committed to your baby's safety and comfort, prioritising skin safety, and are perfect for your baby's delicate skin.

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