Anisha Riggs
Our Moment is a perfume for women endorsed by the English-Irish boy band One Direction. It was launched in June 2013 and was the best-selling celebrity fragrance of Christmas that year. The perfume has top notes of pink grapefruit, wild berries, and red currants, middle notes of fresh freesia, jasmine petals, and frangipani, and dry notes of creamy musk, sheer woods, and white patchouli. While it seems to have been discontinued, it is still available for purchase on websites such as eBay and Amazon.
| Characteristics | Values |
|---|---|
| Discontinued | Yes |
| Year | 2013 |
| Brand | One Direction |
| Gender | Women |
| Type | Eau de Parfum |
| Sizes | 30ml, 50ml, 100ml |
| Top Notes | Pink Grapefruit, Wild Berries, Redcurrants, Forest Fruits |
| Middle Notes | Jasmine Petals, Frangipani, Freesia |
| Base Notes | Musk, Sheer Woods, White Patchouli |
| Awards | Pure Beauty Awards for Best Female Fragrance |
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What You'll Learn
Our Moment is discontinued
Our Moment, the perfume endorsed by the English-Irish boy band One Direction, has been discontinued. The fragrance was launched on June 6, 2013, in London and included a range of eau de parfum in 30ml, 50ml, and 100ml sizes, as well as a shower gel and body lotion. The perfume was a huge success, becoming the best-selling celebrity fragrance of Christmas 2013, outselling perfumes endorsed by celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears.
Our Moment was the first of four fragrances promoted by One Direction, with That Moment, You & I, and Between Us following its release. The idea for the perfume came from a fan's petition, as reported by band member Liam Payne. The fragrance features top notes of pink grapefruit, wild berries, and redcurrants, middle notes of fresh freesia, jasmine petals, and frangipani, and dry notes of creamy musk, sheer woods, and white patchouli.
Despite its success, Our Moment has been discontinued, and fans of the perfume have taken to online forums to express their disappointment. Some have even resorted to buying remaining stocks of the perfume from online retailers such as eBay, where prices can be overpriced. However, some fans have found alternative perfumes with similar scents, such as Ari by Ariana Grande and Sweet Like Candy, which are reported to smell almost identical to Our Moment.
While it is disappointing for fans that Our Moment has been discontinued, it is not unusual for celebrity-endorsed perfumes to have a limited run. With three other fragrances still available from One Direction, fans can continue to enjoy the band's signature scents, even if their original perfume is no longer in production.
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Similar perfumes to Our Moment
Our Moment by One Direction has top notes of pink grapefruit, wild berries, and redcurrants, mid notes of fresh freesia, jasmine petals, and frangipani, and dry notes of creamy musk, sheer woods, and white patchouli. While an exact dupe for the fragrance may not exist, there are several perfumes with similar notes that you can try.
Ari by Ariana Grande is said to smell very similar to Our Moment. Some people claim that it is almost identical to Our Moment's body spray. Sweet Like Candy by Ariana Grande is also said to be very close to the scent of Our Moment.
Berry Beauty by Kensie is another fragrance that may be similar to Our Moment, although one source claims that Ari by Ariana Grande is a closer match.
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Where to buy Our Moment
Our Moment by One Direction is available on Amazon and eBay. It is also sold at Walmart, though it is currently out of stock. One user on Reddit reported finding the perfume at Marshall's.
On Amazon, the perfume is listed as One Direction Our Moment Eau de Parfum Spray for Women, 3.4 Ounce.
On eBay, the perfume is listed under One Direction Our Moment Fragrances for Women.
On Walmart, the perfume is listed as One Direction Our Moment Eau De Parfum Spray for Women, 1 oz.
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Notes and scent of Our Moment
Our Moment by One Direction is a playful and fruity fragrance that captures a youthful and energetic vibe. It is a light, carefree, fruity-floral scent without being too overpowering. The beginning note of the scent is a blend of ripe pink grapefruit, berries, and red currant, which works with all the juicy fruit notes. The scent is said to be similar to a Margarita drink on the rocks, drying down with a unisex caramel vanilla scent.
The heart of the fragrance opens with floral notes of jasmine petals, frangipani, and freesia, giving the perfume sweetness and femininity. Subtle floral notes emerge after 30 minutes, and vanilla adds a creamy touch after an hour. The perfume is clearly targeted at a young audience of girls aged 7-12.
The fragrance is rounded out with soft and warm base notes of musk, patchouli, and wood. The perfume has moderate longevity, and its performance is not representative of an Eau de Parfum. The scent fades quickly and does not last long on the skin or clothing.
Our Moment is the first of four fragrances promoted by One Direction, with That Moment, You & I, and Between Us being the other three. It was launched on 6 June 2013 in London and was the best-selling celebrity fragrance of Christmas that year.
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Our Moment's product range
Our Moment is a perfume for women endorsed by the English-Irish boy band One Direction. It was launched on 6 June 2013 in London. The fragrance was the brainchild of a Twitter fan who started an online petition for the band to launch a fragrance. The perfume was the best-selling celebrity fragrance of Christmas 2013, outselling products endorsed by celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears. Our Moment is the first of four fragrances promoted by One Direction, with That Moment, You & I, and Between Us being the other three.
The Our Moment product line includes the following:
- 30ml, 50ml, and 100ml eau de parfum
- Shower gel
- Body lotion
Three different gift sets are also available:
- 30ml perfume with body lotion
- 30ml perfume with shower gel
- 30ml perfume with shower gel and body lotion
The perfume features top notes of pink grapefruit, wild berries, and redcurrants; mid notes of fresh freesia, jasmine petals, and frangipani; and dry notes of creamy musk, sheer woods, and white patchouli.
While Our Moment by One Direction seems to have been discontinued, it is still available for purchase on websites such as eBay and Amazon, as well as in certain stores like Marshall's.
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Frequently asked questions
Yes, Our Moment perfume by One Direction is discontinued.
Our Moment perfume can be purchased online from websites such as eBay, Amazon, Walmart, and specialist fragrance websites.
The top notes of Our Moment perfume are pink grapefruit, wild berries, red currants, and forest fruits. The middle notes are frangipani, jasmine petals, and freesia. The base notes are creamy musk, sheer woods, and white patchouli.
Our Moment perfume was launched on June 6, 2013, in London. It was the first fragrance to be promoted by One Direction.
Our Moment perfume was available in 30ml, 50ml, and 100ml eau de parfum bottles.
