Heidi Norton
My Burberry by Burberry is a floral fragrance for women that was launched in 2014. The scent is inspired by the cult trench coat of the Burberry brand and a London garden after the rain. The perfumer, Francis Kurkdjian, said he wanted to evoke the feeling of the light of London: clouds, wetness, rain, flowers. The fragrance opens with sweet pea and citrusy notes of bergamot, leading to geranium, freesia flowers, and golden quince in the heart. The base notes are patchouli, Damascus and Centifolia rose, musk, leather, and violet. My Burberry Blush, a reinterpretation of the original scent, features sparkling notes of lemon and pomegranate, delicate rose petals, geranium heart notes, and a base of jasmine and wisteria.
| Characteristics | Values |
|---|---|
| Launch Year | 2014 |
| Fragrance Type | Floral |
| Top Notes | Sweet Pea, Bergamot, Mandarin Orange, Grapefruit, Lemon |
| Middle Notes | Quince, Freesia, Geranium, Peach, Green Notes, Gardenia, Passionfruit |
| Base Notes | Damask Rose, Rose, Patchouli, Musk, Leather, Violet |
| Bottle | Glass with a stopper inspired by the button of a Burberry trench coat |
| Bottle Colour | Honey-Beige |
| Bottle Neck | Ribbon made of the same fabric as the Burberry trench |
| Volume | 30, 50, 90 and 900 ml Eau de Parfum |
| Perfumer | Francis Kurkdjian |
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What You'll Learn
My Burberry Blush
My Burberry is a floral fragrance for women, launched in 2014 by Burberry. The perfumer Francis Kurkdjian created this scent inspired by London, an urban garden, and the cult trench coat of the Burberry brand. The fragrance opens with sweet peas and citrusy notes of bergamot, leading to geranium, freesia flowers, and golden quince in the heart. The base notes are Damascus and Centifolia rose, joined with patchouli.
The bottle design of My Burberry Blush reflects the confident and spirited character of the scent, with a feminine and sophisticated pink hue. The signature horn-look lid, inspired by the buttons of the Burberry trench coat, and the hand-tied gabardine knot around the neck, remain signature design details.
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Target audience
My Burberry by Burberry is a floral fragrance for women that was launched in 2014. The perfumer Francis Kurkdjian created this scent inspired by London and its gardens. The fragrance is described as contemporary, urban, and floral, capturing the essence of a London garden after the rain.
The target audience for My Burberry perfume is likely to be women who appreciate sophisticated, elegant, and luxurious fragrances. The scent is designed to evoke feelings of confidence and joy, making it ideal for women who want to feel empowered and uplifted. The combination of floral and fruity notes with a touch of earthiness gives the perfume a unique character that appeals to women seeking a modern yet timeless fragrance.
The marketing for My Burberry seems to focus on the idea of a confident, modern, and independent woman. The choice of British actress Lily James as the face of the fragrance reinforces this image. The perfume's packaging also reflects a sophisticated and unique sense of Britishness, with its honey-beige colour inspired by the iconic Burberry trench coat.
The scent's top notes of sweet pea and bergamot, combined with citrusy accents of mandarin orange, grapefruit, and lemon, create a vibrant and refreshing opening. The heart notes of geranium, freesia, and quince add a delicate herbal and floral touch, while the base notes of patchouli, musk, leather, and rose provide a sensual and long-lasting finish.
Overall, the target audience for My Burberry perfume is likely to be sophisticated, confident, and modern women who appreciate a unique and elegant fragrance. The scent captures the essence of London and its gardens, offering a luxurious and empowering experience to its wearer.
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Top notes
My Burberry by Burberry is a floral fragrance for women that was launched in 2014. The top notes of this perfume include sweet pea, bergamot, mandarin orange, grapefruit, and lemon. The sweet pea and bergamot are accompanied by citrusy notes of mandarin orange, grapefruit, and lemon, creating a vibrant and refreshing scent that awakens the senses. The combination of these top notes sets the tone for the fragrance, providing a delicate and elegant introduction to the perfume.
The choice of these specific top notes was carefully considered by the perfumer, Francis Kurkdjian, who wanted to evoke "the feeling of the light of London: clouds, wetness, rain, flowers." The bergamot and citrus notes capture the vibrancy of the city, while the sweet pea adds a soft, floral touch, reminiscent of a London garden after the rain. This combination of top notes creates a unique and captivating scent that embodies the sophistication and uniqueness of Britishness.
The top notes of My Burberry play a crucial role in shaping the overall character of the fragrance. They provide the initial impression and set the tone for the entire perfume. These notes are carefully selected and composed to create a harmonious and well-rounded introduction to the scent. The blend of sweet and citrusy notes in the top notes of My Burberry contributes to a lively and invigorating effect, making it an ideal choice for women who want to feel confident and elegant.
The mandarin orange note adds a slightly sweeter and more delicate citrus element to the fragrance, while the grapefruit provides a touch of bitterness and freshness. The lemon note, on the other hand, enhances the brightness and zesty character of the perfume. Together, these citrus notes bring a wonderful freshness and vibrancy to the fragrance, making it perfect for daytime wear or for those who want to feel energized and uplifted.
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Middle notes
The middle notes, or heart notes, of My Burberry are geranium, freesia flowers, golden quince, peach, green notes, gardenia, and passionfruit. Geranium leaves give the perfume an herbal, almost minty, vibrancy. The fruity floral scent of quince, a fruit that is between a pear and an apple, adds a British touch. The scent is not overly fruity but rather fruity floral. The freesia, which is a little spicy, adds brightness. The green notes, gardenia, and passionfruit add a contemporary, urban feel to the perfume.
The middle notes are an essential part of the perfume's composition, evoking the feeling of a London garden after the rain. The flowery aspect of the perfume comes from this idea of a garden after the rain, with lush wetness, soil, and earthiness. The middle notes add to the overall feeling of the light of London, with clouds, wetness, rain, and flowers. The main flowers are roses and freesia, which are complemented by the green and fruity notes.
The heart notes are an integral part of the perfume's development, providing a contrast to the citrusy top notes and the base notes. The middle notes create a unique and sophisticated scent, capturing the essence of a rainy London garden. The combination of geranium, freesia, quince, and other notes adds depth and complexity to the fragrance, making it a captivating and elegant scent.
The middle notes of My Burberry are carefully crafted to evoke a specific atmosphere and emotion. The perfumer, Francis Kurkdjian, wanted to capture the vibrancy of the city of London, as well as the beauty of its gardens. The middle notes play a crucial role in conveying this contrast between the urban and natural aspects of the city, making the perfume a true olfactory representation of London.
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Base notes
My Burberry by Burberry is a floral fragrance for women that was launched in 2014. The base notes of this perfume are Damask Rose, rose, patchouli, musk, leather, and violet. The perfume is rounded up with patchouli in the base, joined with Damascus and Centifolia rose. The base notes are described as warm and are said to linger on the skin, leaving a lasting impression.
The perfume is inspired by the cult trench coat of the Burberry brand and a London garden after the rain. The main flowers are roses and freesia, with the flowery aspect of the perfume coming from the idea of a garden after the rain. The London garden inspiration is further reflected in the notes of the perfume, with the rose representing the flowers and the rain captured in the perfume's earthy and mossy notes.
The base notes of patchouli and rose are also said to evoke the feeling of the light of London, with its clouds, rain, and flowers. The patchouli leaves add a fruity floral scent, while the rose adds a spicy brightness to the fragrance. The combination of these base notes creates a contemporary and urban feel, capturing the vibrancy of the city.
The base notes of My Burberry perfume are carefully crafted to evoke a range of emotions and sensations. The warm and lingering base notes of musk and cedarwood are designed to leave the wearer feeling confident and elegant. The combination of these base notes with the heart and top notes creates a harmonious blend that uplifts the spirit and evokes a sense of tranquility and carefree elegance.
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Frequently asked questions
Yes, My Burberry is a perfume for women. It was launched in 2014 and is described as a floral fragrance.
The top notes of My Burberry are sweet pea and bergamot, with citrusy notes of lemon, mandarin orange, grapefruit and pomegranate.
The middle notes include geranium, freesia flowers, golden quince, peach, gardenia and passionfruit.
The base notes are Damask rose, patchouli, musk, leather and violet.
