Michael Jordan Cologne: Is It Worth The Hype?

Michael Jordan's self-titled cologne was released in 1996, and while it was initially a commercial success, it received mixed-to-negative reviews from consumers.

The cologne was launched by the design house Bijan with a $20 million ad campaign. It was targeted towards 16-to-34-year-old men, but it seems to have been more popular with younger kids, who wore it to school dances and middle school.

The cologne has been described as having a blend of citrus and woodsy elements, with top notes of cypress, grapefruit, lemon, cognac, geranium, cedar needles, and Brazilian rosewood; middle notes of fir, juniper berries, lavender, incense, green tea, clary sage, and cloves; and base notes of sandalwood, musk, and patchouli.

While some people enjoyed the scent, others described it as overripe citrus and hairspray and aged butt cheese in a baseball glove.

Despite the mixed reviews, the cologne is still available for purchase from third-party Amazon sellers and major retailers like Walmart and Target, often at discounted prices.

Michael Jordan Cologne's scent notes and fragrance type

Michael Jordan cologne is a woody, aromatic fragrance for men. It has a blend of oriental woods, musk, and spices, with top notes of cypress, grapefruit, lemon, cognac, geranium, cedar needles, and Brazilian rosewood. The middle notes are fir, juniper berries, lavender, incense, green tea, clary sage, and cloves, and the base notes are sandalwood, musk, and patchouli. The scent is recommended for daytime and office wear.

The Jordan Michael Jordan cologne, launched in 2000, is also a woody, aromatic fragrance for men. It has top notes of mandarin orange, bitter orange, bergamot, ivy, and sage, with middle notes of jasmine, pepper, nutmeg, and cardamom, and base notes of sandalwood, musk, and oakmoss.

The cologne's initial reception and sales

Michael Jordan's cologne was initially received with mixed reviews. While some people enjoyed the scent, others found it too overpowering or not long-lasting enough. However, the cologne's sales were impressive, with $40 million in sales in the first seven weeks, making it the best-selling new fragrance of 1996. The fragrance even won two awards: Men's Fragrance Star of the Year and Men's National Advertising Campaign of the Year.

The cologne's success can be attributed to its effective marketing and packaging. The promotional campaign, featuring a silhouette of Jordan's head, cost $20 million and created a lot of buzz. The packaging included a basketball on the bottle and Jordan's autograph on the box. The cologne was also endorsed by Jordan himself, who was at the height of his career at the time.

However, despite the initial sales success, the cologne received mixed reviews from consumers. Younger fans of Jordan were drawn to the cologne, but older buyers tended to favour more established brands. Over time, the cologne's popularity waned as it faced competition from other celebrity fragrances.

The cologne's marketing and advertising campaign

The Michael Jordan cologne was launched in 1996 with a $20 million ad campaign by the design house Bijan. The logo was a black silhouette of Jordan's head on a red background, and 85% of people could immediately identify it as Jordan. The promotional campaign included a kit with five tiny spray bottles, each representing one of the elements that made up the fragrance: "Cool," "Rare Air," "Sensual," "Pebble Beach," and "Home Run." The packaging featured a basketball on the bottle and Jordan's autograph on the box. The bottle also had a rubber material at the bottom, reminiscent of a basketball sneaker.

The initial ad campaign and packaging were well-received and created a lot of buzz. The cologne sold very well initially, with $40 million in sales in the first seven weeks, making it the best-selling new fragrance of 1996. It even won two awards from The Fragrance Foundation: Men's Fragrance Star of the Year and Men's National Advertising Campaign of the Year.

However, the cologne was targeted at the wrong demographic. While it was popular with young fans of Jordan, older buyers typically passed it up for more well-known brands. The scent also failed to deliver on what the marketing promised, and most consumers gave it lacklustre reviews. As a result, the Michael Jordan cologne became one of the casualties of the '90s celebrity fragrance trend.

The cologne's lasting power and value for money

The Michael Jordan cologne is a refreshing, woody, oriental fragrance with top notes of mandarin orange, bitter orange, bergamot, sage, and ivy. It has a blend of cedar, sandalwood, green tea, and leather, with base notes of sandalwood, musk, and patchouli. The cologne is recommended for daytime and casual wear.

Reviews of the cologne are mixed, with some customers praising its unique and classic scent, while others find it underwhelming. On Amazon, the product has a rating of 4.6 out of 5 stars with over 3500 ratings. Customers who like the cologne appreciate its scent, value for money, and masculine appeal. They describe the scent as unique, classic, sweet, and manly. However, some customers have expressed disappointment with its longevity, finding that the scent does not last long.

The cologne is available in different sizes, including 1.7-ounce and 3.4-ounce bottles. The price varies depending on the seller and the bottle size, but it can be found for as low as $16.81. Overall, the Michael Jordan cologne offers a pleasant scent at a reasonable price, making it a good option for those looking for a distinctive fragrance without breaking the bank.

The cologne's availability and current pricing

Michael Jordan cologne is widely available online, with prices ranging from $3.49 to $55.00 for a single bottle. The cologne can be purchased from online shops such as Amazon, FragranceNet.com, FragranceX.com, Jomashop.com, and Macy's. It is also available on Maxaroma.

The cologne's price varies depending on the seller and the size of the bottle. For example, on Amazon, a 3.4-fluid ounce bottle is priced at $22.73, while a 1.7-ounce bottle is priced at $16.81.

Some sellers, like Amazon, offer discounts and free shipping for Prime members, which can further affect the price. It's important to note that the prices mentioned here may not be the most current, as prices can fluctuate over time and with promotions.

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