Lance Carson
KKW Fragrance is a perfume brand by Kim Kardashian that was launched in 2017. The brand has released 49 perfumes, including the popular Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud fragrances. KKW Fragrance was sold online and in select stores, such as Violet Grey in LA, and Amazon. However, in April 2022, Kim Kardashian announced that the KKW Fragrance website would be shutting down for a brand relaunch with a new name and an expanded product offering. During the announcement, she expressed her deep connection to the brand and her excitement for the next chapter. While the website is currently inactive, it is expected to relaunch in the future.
| Characteristics | Values |
|---|---|
| Sold in stores | Yes, KKW fragrances are sold in some physical stores like Violet Grey in LA. They are also available on Amazon.com and kkwfragrance.com |
| Sold out | Some fragrances are sold out, like the Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud perfumes |
| Restocking | Yes, KKW Fragrances are restocking by popular demand |
| Relaunch | KKW Fragrance is shutting down its website for a relaunch in the future under a new name and a new web store |
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What You'll Learn
KKW Fragrance sold out in six days
Kim Kardashian's KKW Fragrance sold out in just six days, netting about $14 million in sales. The collection, which included the signature scents of Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud, was sold exclusively online on the brand's website, KKWFragrance.com. The beauty mogul sold every single one of the 300,000 units produced for the initial launch, with fans snapping up the perfumes without even smelling them first. This was a remarkable feat and a testament to the power of Kardashian's influence and her fans' trust in her.
Kardashian expressed her gratitude on Instagram, saying, "It’s such an honor that you guys trusted me. I know you will love the scent and I can’t wait for you guys to get it...I know it was so crazy." The success of the launch demonstrated the changing landscape of perfume sales, moving away from traditional magazine ads and in-store experiences to solely e-commerce.
Due to the incredible demand, Kardashian decided to restock the collection, which was initially planned as a limited edition. The restock occurred on Thursday, November 24, at 6 pm PST on KKWFragrance.com, giving those who missed out the first time a chance to purchase the fragrances. This decision highlighted the brand's responsiveness to customer demand and their willingness to ensure that more people could experience the scents.
While the initial launch and rapid sell-out generated excitement and a sense of exclusivity, the restock ensured that more fans could access the fragrances. It also demonstrated the brand's ability to adapt to market demands and keep up with the ever-changing landscape of the beauty industry. The swift sell-out of the KKW Fragrance collection in six days is a testament to the power of Kardashian's influence and the effective utilization of e-commerce platforms in the modern fragrance industry.
As of May 1, 2022, the KKW Fragrance website was shut down, with plans to relaunch in the future under a new name and a new web store. During the interim period, customers could avail of deals and discounts on the remaining stock. The brand also assured fans that they "won't be gone for too long," indicating that the relaunch would occur at some point in the future.
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KKW Fragrance is shutting down for a relaunch
KKW Fragrance, a fragrance line by Kim Kardashian, is shutting down its website and will be relaunching with a new name and an improved web experience. The brand announced this decision on its Instagram account on April 1, 2022, stating that the website will be shut down from midnight, May 1, 2022. The post also mentioned that the brand will be working on a "new, more modern, elevated, and sustainable brand and customer experience".
The announcement came as a surprise to many, as the brand had been going strong and launching exciting new products. However, it seems that Kim Kardashian has other plans, including rebranding her products following her divorce from Kanye West. The new name of the fragrance line will drop the "W", which is a residual from her previous name, and the new website will offer all beauty categories under one site.
While the brand did not mention how long the rebranding would take, they offered customers a 40% discount on all products on the website until the end of April 2022 or while supplies lasted. The response from followers has been mixed, with some enthusiastic about the changes and others expressing concern about the length of time the brand will be gone. Some customers are also hoping that the brand will bring back body products when it relaunches.
Kim Kardashian thanked her customers for their loyalty and love over the years and promised that she wouldn't be gone for too long. The brand also assured customers that they are working hard to create an improved brand and web experience. It is unclear how long it will be before new fragrances or beauty products are released, but fans can expect an announcement when the time comes.
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KKW Fragrance is available on Amazon
On Amazon.com, you can find various KKW Fragrance products, including perfumes such as Crystal Gardenia. The availability of these products on Amazon ensures that you can continue to purchase your favourite KKW Fragrance items even during the brand's transition period. It is important to note that the stock levels on Amazon may vary, so it is advisable to check the website for the most up-to-date information and place your orders promptly to avoid disappointment.
In addition to Amazon, there may be other authorised retailers or online stores that still carry KKW Fragrance products. However, with the announcement of the brand relaunch, it is likely that the availability of KKW Fragrance across all retailers will be limited until the new web store launches. Kim Kardashian has assured customers that she will not be gone for too long, and the brand is working on creating a more modern, elevated, and sustainable customer experience.
While you wait for the relaunch, you can take advantage of deals and discounts offered on the remaining KKW Fragrance inventory. Amazon, in particular, is known for providing various buying choices and deals, so it is worth checking the website regularly for any updates or promotions. With limited stock available, acting fast on these deals can ensure you don't miss out on your favourite KKW Fragrance scents.
Overall, even though the KKW Fragrance website is currently shut down, you can still find the brand's products available for purchase on Amazon. The availability on Amazon ensures continued access to KKW Fragrance during the brand's transition and relaunch period. So, whether you're a long-time fan or a new customer, you can still enjoy the scents and products that KKW Fragrance has to offer while anticipating the new chapter that Kim Kardashian is preparing to unveil.
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KKW Fragrance sold 300,000 units at launch
KKW Fragrance, Kim Kardashian's fragrance line, sold 300,000 units in six days. The success of the launch can be attributed to several factors, including Kardashian's influence and the unique approach to fragrance sales. The launch marked the first time a celebrity sold a fragrance online without testers or samples, relying solely on customer trust in her brand. This strategy paid off, as every unit was sold, with customers spending $10 million in total.
Kardashian expressed her excitement and gratitude for the successful launch on Instagram, acknowledging the risk of selling a fragrance without testers. She also attributed the success to her customers' trust in her and her brand. The launch was so popular that KKW Fragrance had to restock by popular demand on Thanksgiving.
The crystal-inspired gardenia fragrances were well-received by customers, with many rushing to purchase them despite not being able to test the scent beforehand. This unique sales approach, combined with Kardashian's influence and the trust of her customers, contributed to the impressive sales figures.
Kardashian's fragrance line has since undergone a brand relaunch, with plans to introduce a new name and a more modern, elevated, and sustainable brand experience. The announcement of the relaunch included a thank-you message to customers for their loyalty and love, with a promise of introducing them to the next chapter of her fragrance journey. While the website was shut down in May 2022, customers could take advantage of a 40% discount on existing products before the relaunch.
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KKW Fragrance is restocking by popular demand
KKW Fragrance by Kim Kardashian sold out in six days after its launch. However, the brand is bringing it back by popular demand. The Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud perfumes were sold out online, with fans purchasing all 300,000 units produced for the initial launch. The products were priced at $35 for the 30ml bottle and $60 for the 75ml bottle, resulting in approximately $14 million in sales in under a week.
Although the fragrances were sold out on the KKW Fragrance website, some units were still available at the Violet Grey store in LA. The restock will also be available at the KKW Fragrance site, the only online retailer where you can purchase the fragrance.
Kardashian expressed her surprise at the massive support from her fans, taking to Twitter to announce that the limited-edition product would be restocked. She also mentioned that the original idea for the fragrance was to launch it once in limited quantities. This restock may be the final opportunity to purchase the fragrance, as subsequent restocks are highly unlikely.
In 2022, Kim Kardashian's KKW Fragrance brand temporarily shut down operations, with plans to relaunch with a new name and website. The brand posted on Instagram about the temporary closure, thanking fans for their support and promising to introduce a new chapter in the fragrance journey soon. During this time, customers could take advantage of deals on the remaining existing products. The decision to temporarily shut down operations followed the closure of her KKW Beauty colour brand in 2021, with a potential rebrand in collaboration with beauty giant Coty, which owns a 20% share of Kardashian's beauty and fragrance empire.
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Frequently asked questions
KKW fragrances were sold online at kkwfragrance.com. However, the website is no longer active as the brand is shutting down for a relaunch. KKW fragrances were also sold at Violet Grey in LA, and on Amazon.
The KKW fragrance website was shut down on May 1, 2022, for a brand relaunch. The fragrances will be sold under a new name and a new web store in the future.
KKW fragrances are currently unavailable during the brand relaunch.
It is unclear when KKW fragrances will be back in stock. The brand has stated that they "won't be gone for too long".
