Heidi Norton
In April 2022, Kim Kardashian announced that she would be shutting down her KKW Fragrance brand, which she founded in 2017. The brand closed in May 2022, with plans to relaunch under a new name and web store. Kardashian has since confirmed that the KKW Beauty and KKW Fragrance lines will return under the SKKN brand, with new names and formulations.
| Characteristics | Values |
|---|---|
| Founder | Kim Kardashian |
| Reason for closing | Rebranding |
| Date of closing | May 1, 2022 |
| Future plans | Relaunch under a new name and web store |
| Discount before closing | 40% off sitewide |
Explore related products
What You'll Learn
KKW Fragrance closed in April 2022
KKW Fragrance, Kim Kardashian's perfume business, closed in April 2022. The brand was launched in 2017 and had been in operation for nearly five years before its closure. The decision to shut down the website was announced on Instagram on April 1, 2022, and the closure took effect on May 1, 2022, at midnight.
In her announcement, Kardashian stated that the closure was temporary and that she would be relaunching the fragrance line under a new brand name and web store. She expressed her deep personal connection to fragrances and thanked her customers for their loyalty and support. The announcement post also included a 40% off sitewide sale until supplies lasted.
The closure of KKW Fragrance followed a similar move by KKW Beauty, which shut down in August 2021 for rebranding. The rebrand of KKW Beauty included the launch of Kardashian's skincare line, SKKN By Kim, in June 2022. The new fragrance line is expected to be sold under the SKKN brand as well, consolidating all beauty categories, including KKW Beauty and upcoming skincare lines, into one website.
Kardashian's decision to close and rebrand KKW Fragrance may have been influenced by her divorce from Kanye West, as the brand's name included the initials of her former married name, Kim Kardashian West. The closure allowed her to relaunch the fragrance line with a new name that reflects her current identity.
While the exact date of the new launch is unknown, Kardashian assured her followers that she "won't be gone for too long." The closure of KKW Fragrance marked a temporary pause in the brand's journey, with a promise of exciting new changes and a fresh start under a different name.
Scentsy's Fragrance-Free Bar: A Subtle, Scentless Solution
You may want to see also
Explore related products
Kim Kardashian plans to relaunch the brand under a new name
Kim Kardashian is shutting down KKW Fragrance, the perfume business she founded in 2017. She will be rebranding the label, which stands for Kim Kardashian West, and relaunching the fragrance line under a new name in the future.
Kardashian announced the news on her Instagram Stories, which stay on the site for 24 hours. She wrote: "Fragrance, as many of you know, is deeply personal for me. I put my heart and soul into every bottle, and I'm so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017. Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won't be gone for too long."
The new scents are said to be sold under a new online store, and shoppers will be able to shop for all beauty categories, including her KKW Beauty and upcoming skincare lines, on one site. The 41-year-old reality star and businesswoman wrote on Instagram: "On May 1st at midnight, @kkwfragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name — and under a new web store where you can purchase from all beauty categories under one site."
Kardashian closed her cosmetics and fragrance lines, KKW Beauty and KKW Fragrance, in August 2021 and April 2022, respectively, as part of a rebrand. The company said both would return with a new name, formulations, and website. The first part of the KKW Beauty rebrand was the launch of Kardashian's skincare line, SKKN By Kim, in June 2022. The nine-piece collection is housed in neutral tones to mimic the colour palette of her clothing business, the SKIMS shapewear line.
Kardashian is focused on building up her beauty empire, having recently filed a beauty brand trademark under her daughter North West's name. The brand will reportedly specialise in moisturisers, cleansers, serums, and hair care.
Labeling Fragrance Oils: A Guide to Cosmetic Compliance
You may want to see also
Explore related products
The new name will be SKKN
Kim Kardashian is shutting down her KKW Fragrance business, which she founded in 2017. The reality star and businesswoman will be closing the business on May 1, 2022, but it's not the end for her or her perfume range. She will be rebranding the label, which stands for Kim Kardashian West, and relaunching the fragrance line under a new name and website in the future.
Kardashian wrote on Instagram: "Fragrance, as many of you know, is deeply personal for me. I put my heart and soul into every bottle, and I'm so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017. Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey—I promise I won't be gone for too long."
The new name for the fragrance line will be SKKN, and it will be housed under the SKKN by Kim umbrella, which already includes a nine-piece skincare collection. The new scents will be sold under a new online store, and shoppers will be able to shop across all beauty categories, including her KKW beauty and upcoming skincare lines, on a single site.
Kardashian is focused on building up her beauty empire, having recently filed a beauty brand trademark under her daughter North West's name. The brand will reportedly specialize in moisturizers, cleansers, serums, and hair care.
Fragrance in Cleansers: Harmful or Harmless?
You may want to see also
Explore related products
The closure was due to Kim's divorce from Kanye West
Kim Kardashian announced the closure of her KKW fragrance line in April 2022. The brand, which was founded in 2017, shut down on May 1st at midnight. The closure was due to Kim's divorce from Kanye West, which led to a change in her initials. The brand, which stood for Kim Kardashian West, will be relaunched under a new name and web store in the future.
Kardashian has stated that the closure is part of a rebrand, and that she wants to create a single site where customers can purchase all beauty products, including her KKW beauty line and upcoming skincare line. She wrote on Instagram:
> "Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle, and I'm so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017. Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey - I promise I won't be gone for too long."
Kardashian has since confirmed that the KKW Beauty and KKW Fragrance lines will return under the SKKN brand umbrella, with new names and formulations. The products are expected to launch this year.
Design Perfume: Where to Buy the Best Scents
You may want to see also
Explore related products
The new store will sell skincare, makeup, and fragrance
Kim Kardashian is shutting down her KKW Fragrance business, which she founded in 2017, to rebrand and relaunch under a new name. The KKW Fragrance website will be closed, but the star has assured her fans that she will not be gone for too long.
Kardashian is focused on building her beauty empire, having recently filed a beauty brand trademark under her daughter North West's name. The brand will reportedly specialise in moisturisers, cleansers, serums, and hair care. The new store will also sell her upcoming skincare line.
Other brands that sell skincare, makeup, and fragrance include Estée Lauder, Bluemercury, and Ulta Beauty.
Authentic Scents: Fragrance Outlet's Perfume Offerings Examined
You may want to see also
Frequently asked questions
Yes, Kim Kardashian shut down KKW Fragrance on May 1, 2022.
Kim Kardashian decided to close KKW Fragrance to rebrand and relaunch the fragrance line under a new name in the future.
KKW Fragrance will be relaunched under a new brand name and a new web store. The products are expected to launch in 2023.
The new name of KKW Fragrance is SKKN.
Skincare, makeup, and fragrance will all be under the SKKN umbrella.
