Katrina Rosales
Pop star Katy Perry is the face of Dolce & Gabbana's Devotion Eau de Parfum Intense perfume. The advertising campaign features Perry enjoying the sun and sights of Capri's Marina Grande, with Italian actor Michele Morrone cast as a fisherman who catches her eye. The perfume features notes of candied citrus, orange blossom, and Madagascan vanilla.
| Characteristics | Values |
|---|---|
| Brand | Dolce & Gabbana |
| Perfume Name | Devotion |
| Type | Eau de Parfum Intense |
| Notes | Candied Citrus, Orange Blossom, Hazelnut, and Madagascan Vanilla |
| Bottle Sizes | 30ml, 50ml, and 100ml |
| Bottle Design | Refillable glass bottles decorated with a metal heart |
| Commercial Theme | Magical vacation on a picturesque island |
| Commercial Co-Star | Italian actor Michele Morrone |
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What You'll Learn
Katy Perry stars in the Dolce & Gabbana Devotion perfume campaign
Katy Perry is the face of Dolce & Gabbana's Devotion Eau de Parfum Intense. The perfume is described as a "luminous and gourmand" scent that captures "the quintessence of Italianity". It was created by renowned master perfumer Olivier Cresp and features notes of orange blossom, Madagascar vanilla, and candied citrus. The campaign, shot in Italy, features the singer floating around Capri's Marina Grande and its characteristic pier. Perry is seen gallivanting through the streets and sparkling waters of Capri, making eyes with a young local fisherman, played by Italian actor and model Michele Morrone. They later meet up at a party.
The campaign video and photos showcase Perry's signature playful and enchanting personality. In the video, she lets loose on a magical vacation on a picturesque island. She's seen approaching the island in a small motorboat, dancing with the locals in a bar, and flirting with a handsome man on a balcony. The campaign captures the essence of a fun-filled and captivating Italian holiday, reflecting the scent's promise of an "enveloping, seductive, and reassuring" sensory journey.
The perfume bottle reflects the brand's values and the scent's promise. The refillable glass bottle is decorated with a metal sacred heart, a symbol that adds a touch of romance and emotion to the overall Devotion fragrance experience. The bottle is available in 30, 50, and 100 ml sizes, making it convenient for different preferences and occasions.
The appointment of Katy Perry as the face of the Devotion perfume campaign showcases Dolce & Gabbana's commitment to creating captivating and memorable fragrance experiences. By combining Perry's star power with the enchanting atmosphere of Capri, the campaign brings to life the scent's Italian inspiration and sensual notes. The result is a successful collaboration that captures the attention of fans and fragrance enthusiasts alike.
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The perfume is called Eau de Parfum Intense
Katy Perry is the face of Dolce & Gabbana's Devotion Eau de Parfum Intense. The perfume, which retails for $112, is available in two sizes: 50ml and 100ml. Devotion is Dolce & Gabbana's first gourmand fragrance, with notes of candied citrus, orange blossom, and Madagascan vanilla. The perfume's launch is part of D&G Beauty CEO Gianluca Toniolo's ambition to elevate the Italian brand's beauty business to match its fashion branch.
The advertising campaign for Devotion features Perry enjoying the sun and sights of Capri's Marina Grande. In the commercial, Perry arrives on a picturesque island by speed boat and parties with the locals in a bar. A handsome man catches her eye, and they exchange flirty glances on a balcony.
The campaign imagery and short film also feature Italian actor and model Michele Morrone, who plays a fisherman who catches Perry's eye. The commercial was directed by Massimo Ranieri.
Devotion is available in 30ml, 50ml, and 100ml refillable glass bottles decorated with a metal heart.
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The perfume retails for $112 and comes in two sizes: 50ml and 100ml
Katy Perry is the face of Dolce & Gabbana's Devotion Eau de Parfum Intense. The perfume is available in two sizes: 50ml and 100ml, and retails for $112. The campaign features Perry enjoying the sun and sights of Capri's Marina Grande. In the commercial, Perry is seen arriving at a picturesque island on a speed boat, dancing with the locals, and flirting with a handsome man at a bar.
The fragrance is said to be Dolce & Gabbana's first gourmand offer. It features notes of candied citrus, orange blossom, and Madagascan vanilla, and was created by perfumer Olivier Cresp. The perfume is available in 30ml, 50ml, and 100ml refillable glass bottles, decorated with a metal heart.
The Devotion perfume campaign is in line with D&G Beauty CEO Gianluca Toniolo's ambition to elevate the Italian brand's beauty business to match its fashion branch. The campaign imagery and a short film were released, featuring Perry and Italian actor and model Michele Morrone.
The perfume's launch event was held at Macy's Herald Square in New York City, with Perry in attendance. She wore a nude-coloured plastic dress with a cream-coloured coat draped over her shoulders.
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The perfume features notes of candied citrus, orange blossom, and vanilla
Katy Perry is the face of Dolce & Gabbana's Devotion Eau de Parfum Intense. The perfume features notes of candied citrus, orange blossom, and vanilla, with a warm, deep, and seductive scent.
The campaign, set in Capri, features Perry enjoying the sun and sights of Capri's Marina Grande. In the commercial, she arrives on a picturesque island in a small motorboat and parties with the locals in a bar. The perfume bottle is decorated with a metal heart and is available in 30ml, 50ml, and 100ml refillable glass bottles.
The fragrance is said to be Dolce & Gabbana's first gourmand offer, with a made-in-Italy juice created by perfumer Olivier Cresp. The campaign imagery and short film also feature Italian actor and model Michele Morrone as a fisherman who catches Perry's eye.
The perfume currently retails for $112 and is available in two sizes: 50ml or 100ml. It is versatile and can be worn to work, while running errands, or on a night out. With its enchanting atmosphere and captivating scent, Devotion by Dolce & Gabbana is a must-have for fans of celebrity fragrances and those seeking a touch of glamour in their daily lives.
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The campaign was shot in Capri, Italy
Katy Perry is the face of Dolce & Gabbana's Devotion Eau de Parfum Intense perfume. The campaign was shot in Capri, Italy, and features the singer enjoying the sun and sights of Capri's Marina Grande. In the commercial, Perry arrives on the picturesque island by speed boat and parties with the locals in a bar.
The campaign imagery and short film showcase the beauty of Capri, with its perfect blue skies and wispy clouds. Perry is seen dancing with locals in a bar, setting off sparklers, and flirting with a handsome man on a balcony. The campaign brings to life the qualities that the perfume hopes to evoke.
Capri, an island located in the Tyrrhenian Sea off the Sorrentine Peninsula, is known for its stunning natural beauty, including rocky cliffs, lush vegetation, and vibrant blue waters. The island has long been a popular tourist destination, offering a combination of breathtaking scenery, charming villages, and a relaxed Mediterranean atmosphere.
Shooting the campaign in Capri provided a visually stunning backdrop that aligned with the perfume's theme of devotion. The island's romantic and enchanting atmosphere, with its beautiful sunsets, sparkling waters, and lush greenery, created the perfect setting for a campaign centred around love, passion, and devotion.
The choice of location also reflected the Italian heritage of the Dolce & Gabbana brand and emphasised the 'made in Italy' aspect of the perfume. By showcasing the beauty of Capri, the campaign not only promoted the perfume but also highlighted the allure and charm of Italy, creating a sense of escapism and glamour for the audience.
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Frequently asked questions
Yes, Katy Perry is starring in a new advertising campaign for Dolce & Gabbana's new Eau de Parfum Intense perfume, Devotion.
The perfume is called Devotion.
The perfume features notes of candied citrus, orange blossom, and Madagascan vanilla.
The commercial was filmed in Capri, Italy.
Italian actor Michele Morrone also appears in the commercial.
