Heidi Norton
Julia Roberts has appeared in several perfume ad campaigns for Lancôme. In 2018, she starred in an ad campaign for the fragrance La Vie est Belle, and in 2024, she appeared in another campaign for its flanker, La Vie est Belle L'Elixir. The 2024 ad campaign was directed by Damien Chazelle and featured Roberts climbing to the top of the Arc de Triomphe against the backdrop of Paris at sunset.
| Characteristics | Values |
|---|---|
| Brand | Lancôme |
| Product | La vie est belle L’Elixir |
| Celebrity | Julia Roberts |
| Director | Damien Chazelle |
| Master Perfumers | Antoine Maisondieu and Christophe Raynaud |
| Scent | Woody, floral, gourmand |
| Scent Notes | Raspberry, Calabrian bergamot, violet, rose, cocoa butter, leather, cedar wood |
| Makeup Artist | Genevieve Herr |
| Hairstylist | Serge Normant |
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What You'll Learn
Julia Roberts stars in a Lancôme perfume ad
Julia Roberts, the Oscar-winning actress, has been the face of Lancôme's signature fragrance, La Vie est Belle, since 2018. In the latest 2024 campaign, she features in an ad for the new flanker, La Vie est Belle L’Elixir.
The ad film, directed by Damien Chazelle, sees Roberts choosing her own path over others’ expectations. The actress is seen climbing to the top of the Arc de Triomphe against the backdrop of Paris at sunset. The commercial has been described as "charming" and "a little weird", with Roberts' natural beauty shining through.
The 56-year-old actress sports a chic suit, dark brown eyeliner, and loose hair waves in the ad. She is seen smiling her way through a stuffy French party, splashing in a fountain, and gazing over Paris. The ad has been well-received, with many praising Roberts' performance and the dreamlike quality of the film.
La Vie est Belle L’Elixir is a floral woody gourmand scent crafted by Master Perfumers Antoine Maisondieu and Christophe Raynaud. It is a spin on the original La Vie est Belle scent, with added notes of raspberry, cocoa, and violet. The perfume is described as "a new symbol of floral modernity" and "a desire for softness and caressing".
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The perfume ad was for La vie est belle L’Elixir
Julia Roberts has appeared in a perfume ad for Lancôme's La vie est belle L’Elixir. The ad campaign, directed by Damien Chazelle, marks the first collaboration between Roberts and Chazelle. Roberts has been a Lancôme Ambassadress for over a decade.
In the ad, Roberts escapes from a ball gown and a stuffy party, running onto the rooftops of Paris. She ditches her ball gown for a chic suit, with makeup artist Genevieve Herr and hairstylist Serge Normant creating a simple yet elegant beauty look. Herr focused on "letting [Roberts'] natural beauty shine through," using neutral colours and softly defined eyes. She also used dark brown eyeliner and a touch of blush to enhance a youthful look, with a lip colour that was "the right shade of pink". Normant gave Roberts effortless loose waves, using volumizing mousse and spray.
The perfume itself is a floral woody gourmand scent, crafted by Master Perfumers Antoine Maisondieu and Christophe Raynaud. It is a spin on the original La vie est belle scent, with top notes of sparkling raspberry, intertwined with bright Calabrian bergamot, and a warm cocoa butter base. The bottle was designed by renowned glass designer Suzanne Dalton, embodying the fragrance's boldness through its sharp and sleek silhouette.
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The ad was directed by Damien Chazelle
Chazelle's cinematic lens captured Roberts in a beautifully poetic moment as she chose her own path over others' expectations. The ad, set in Paris, featured Roberts climbing to the top of the Arc de Triomphe at sunset, gazing out over the city. This short film, scored by award-winning composer Justin Hurwitz, took inspiration from cinema's Golden Age and aimed to evoke the beauty and grandeur of the Lancôme perfume.
The campaign was a dream come true for the director and the actress, as they created a heartfelt comedy in a dream-like setting. The ad was described as a symbol of floral modernity for the new chapter of La vie est belle L’Elixir. The perfume, crafted by Master Perfumers Antoine Maisondieu and Christophe Raynaud, is a floral woody gourmand scent with a unique blend of woody violet, raspberry liqueur, and bitter cocoa.
The Lancôme ad directed by Damien Chazelle brought together two icons of the film industry. It showcased Roberts' warm and joyful essence, complementing Chazelle's sharp cinematic vision. The collaboration resulted in a magnificent finale, with Roberts' natural beauty and effortless style shining through against the elegant Parisian backdrop.
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Julia Roberts has been a Lancôme Ambassadress since 2009
In 2018, Roberts appeared in an ad campaign for the La Vie est Belle fragrance, directed by French visual artist Bruno Aveillan. The ad featured Roberts smiling and splashing her way through a stuffy French party. The campaign was described as refreshingly silly and aimed to convey the message that life is beautiful.
In 2024, Roberts once again lent her megawatt smile to Lancôme as the face of their latest fragrance, La vie est belle L’Elixir. The campaign marked the first collaboration between Roberts and director Damien Chazelle. The ad featured Roberts ditching her ball gown for a chic suit, with a simple yet elegant beauty look created by makeup artist Genevieve Herr and hairstylist Serge Normant. The commercial was described as cinematic, with a magnificent finale of Roberts climbing to the top of the Arc de Triomphe against the backdrop of Paris at sunset.
Roberts' unique appeal and charismatic personality have been captured in these perfume ad campaigns, showcasing her natural beauty and endearment. Her collaboration with Lancôme has spanned over a decade, with her first appointment as an ambassador in 2009.
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The ad features Roberts wearing a chic suit
Julia Roberts, the Oscar-winning actress, is known for her megawatt smile and natural beauty. She has been the brand ambassador for Lancôme for over a decade and has appeared in multiple campaigns for the brand's signature fragrance, La Vie est Belle.
In 2024, Roberts once again lent her star power to Lancôme for the launch of their new fragrance, La vie est belle L’Elixir. The perfume is a spin on the original La Vie Est Belle scent, crafted by Master Perfumers Antoine Maisondieu and Christophe Raynaud. The new scent is described as a floral woody gourmand blend with notes of raspberry, violet, rose, cocoa butter, leather, and cedarwood.
The ad campaign for La vie est belle L’Elixir was directed by Damien Chazelle, known for his work on films such as "La La Land" and "Whiplash." The commercial features Roberts in a chic suit, ditching her usual ball gowns, with effortless loose waves in her hair. The makeup artist, Genevieve Herr, focused on neutral colors and softly defined eyes to enhance Roberts' natural beauty.
In the ad, Roberts is seen climbing to the top of the Arc de Triomphe against the backdrop of Paris at sunset. The visual is meant to capture Roberts in a "beautifully poetic, defining moment" as she chooses her own path over others' expectations. The campaign marks the first collaboration between Roberts and Chazelle, and both have expressed joy over the experience.
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Frequently asked questions
Yes, Julia Roberts stars in a perfume ad for Lancôme's La vie est belle L’Elixir.
La vie est belle L’Elixir is a perfume by Lancôme. It is a spin on the original La vie est belle scent, with notes of raspberry, violet, rose, cocoa butter, leather, and cedarwood.
The ad was directed by Damien Chazelle, whose previous work includes 'La La Land' and 'Whiplash'.
In the ad, Julia Roberts climbs to the top of the Arc de Triomphe in Paris and experiences the joy of being the author of her own story. She ditches her ball gown for a chic suit.
