Anisha Riggs
Jo Malone is a British brand of perfume, cologne, and candles. The brand offers a range of fragrances, including eau de cologne, eau de toilette, and eau de parfum. While the brand is known for its colognes, it has also released some eau de parfum variants of its signature scents, which are stronger and more concentrated. The longevity of a Jo Malone fragrance depends on the specific perfume notes used, with citrus notes dissipating quickly and wood and musk notes lasting longer.
| Characteristics | Values |
|---|---|
| Brand | Jo Malone |
| Product type | Cologne, Eau de Parfum |
| Fragrance type | Unisex |
| Fragrance notes | Citrus, fruity, woody, floral, fresh, sweet, vanilla, almond, lavender, musk, bergamot, tobacco, honey, rose, amber, moss, oud, clove, damask rose, vetiver, cedarwood, cypress, suede, apple, amberwood, mandarin, basil, amberwood, patchouli, white musk, etc. |
| Longevity | 2-7 hours |
| Price | £ |
What You'll Learn
Jo Malone's fragrances are mostly eau de cologne
Jo Malone fragrances are known for their high-quality ingredients and their simple yet elegant scent combinations. The brand's colognes are designed for discovery, with carefully crafted scents that can be worn alone or layered with another fragrance to create a unique, personal scent.
While Jo Malone's colognes are mostly eau de cologne, the brand also offers a range of cologne intense fragrances, which use precious and heady ingredients in higher concentrations. These fragrances are designed to last longer, taking you through the day with a lingering scent.
The concentration of oils in a fragrance determines its strength and how long it will last. Eau de cologne is typically the weakest type of fragrance, followed by eau de toilette, eau de parfum, and pure perfume, which is the strongest.
Although Jo Malone's fragrances are mostly eau de cologne, the brand has gained a loyal following, including celebrities such as Sofia Richie Grainge, Poppy Delevingne, and Kate Moss. The brand's most popular scent, English Pear & Freesia, combines fresh and fruity notes of pear and freesia with a base of patchouli.
Overall, Jo Malone's fragrances, mostly eau de cologne, offer a unique and personalised scent experience, with a range of intensities to suit different preferences.
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The brand also offers eau de parfum
Jo Malone London offers a range of eau de parfum fragrances, including:
- English Pear & Freesia
- Pomegranate Noir
- Lime Basil & Mandarin
- Peony & Blush Suede
- Wood Sage & Sea Salt
- Poppy & Barley
- Earl Grey & Cucumber
- Mimosa & Cardamom
- Cypress & Grapevine
- Velvet Rose & Oud
The eau de parfum range from Jo Malone London offers a variety of scents, from fresh and fruity to rich and luscious. These fragrances are designed to be worn solo or layered with other scents to create a unique, personal fragrance.
The higher concentration of oils in eau de parfum means that it will typically last longer and you will need to use less. However, this also makes it a more expensive option, and it can be overpowering if over-sprayed.
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Jo Malone's fragrances are gender-neutral
Jo Malone fragrances are designed to be gender-neutral. The brand's fragrances contain multiple notes, but are often named after the most dominant ones, such as Grapefruit, Myrrh & Tonka, or Lime Basil & Mandarin. This helps wearers to identify the notes that resonate with them and narrow down the fragrance families they particularly enjoy.
The Jo Malone London collection is divided into six families: citrus, fruity, floral, spicy, and woody scents. Citrus scents are crisp and zesty, with an instantly uplifting appeal. Fruity fragrances are juicy and luscious, bursting with mouth-watering sweetness. Floral scents are delicate and exquisite, with romantic notes. Spicy fragrances are aromatic and fresh, with warm and sensual notes. Woody scents are earthy and grounding, with intriguing characters.
While some fragrances are traditionally marketed towards a specific gender, this is purely a social construct and a result of marketing and gender roles. Fragrances are simply combinations of notes, and anyone can wear any fragrance that they enjoy. Jo Malone London fragrances are designed to be layered, allowing individuals to create personalised scents that are uniquely theirs.
When applying fragrance, it is important to consider the warmest areas of the body, such as the wrists, neck, behind the ears, and the inside of the biceps, as this is where the fragrance will dissipate most effectively. Additionally, layering a fragrance on a scarf or inside a jacket can provide a burst of scent to enhance one's mood.
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The scents are known for their longevity
The longevity of a fragrance is directly linked to the concentration of perfume oil in the mixture. The higher the concentration of oil, the longer the scent will last.
Jo Malone offers both Eau de Parfum (EDP) and Eau de Cologne (EDC) fragrances. EDP typically contains a higher concentration of perfume oil than EDC, and therefore has a greater longevity.
An EDP fragrance usually contains between 15 and 20% perfume oil, and can last up to 10 hours on the skin and 16 hours on clothes. The higher concentration of oil also means that EDP fragrances tend to be more expensive.
In comparison, an EDC fragrance contains a lower concentration of perfume oil, typically up to 8%. This means that an EDC fragrance will usually last for around 4 hours, although it may last longer if sprayed onto clothing. EDC fragrances are often cheaper than their EDP counterparts.
The longevity of a fragrance is also affected by other factors, such as the environment in which it is worn and the wearer's skin type. However, due to its higher concentration of perfume oil, an EDP fragrance will generally last longer than an EDC fragrance.
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The brand has a loyal celebrity following
The brand Jo Malone London has a loyal celebrity following, with many A-listers choosing its fragrances as their signature scent.
One of the most famous advocates of the brand is Meghan Markle, who, before becoming the Duchess of Sussex, revealed in an interview with Express that she loved the brand's fragrances so much that she would turn around and go back home if she forgot to put any on. Markle's favourite Jo Malone London scents include Wild Bluebell and Wood Sage & Sea Salt Colognes. Interestingly, Wild Bluebell was also a favourite of Princess Diana's, as was another Jo Malone London fragrance, English Pear & Freesia.
Another celebrity fan of the brand is Rosie Huntington-Whiteley, who has shared that her all-time favourite fragrance is Jo Malone's Lime Basil and Mandarin. She added that she often picks it up when she is in need of comfort. Similarly, actress Cynthia Erivo swears by the brand's Myrrh & Tonka Cologne, which she discovered by chance in an airport duty-free.
Other celebrities who have professed their love for Jo Malone London fragrances include Victoria Beckham, Helen Mirren and Angelina Jolie.
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Frequently asked questions
Eau de Parfum (EDP) is more concentrated than Eau de Toilette (EDT) and therefore stronger. EDPs usually have a concentration of 15-20% while EDTs have a concentration of 5-15%.
Eau de Cologne is the weakest type of fragrance, with a concentration of 2-4% oil. EDTs are stronger, with a concentration of 5-15%.
Eau de Parfum has a longer-lasting scent, requires fewer sprays, and has a growing range of options. However, it is more expensive than Eau de Toilette and not as strong as pure perfume.
