Heidi Norton
Jeremy Fragrance, born Daniel Średziński (or Sredzinski) to Polish immigrants in Oldenburg, Germany, is a Polish-German social media personality and businessman. He is known for his fragrance reviews and has gained international recognition through his online video clips. He operates bilingually, with a German channel and a more successful English-language channel, and occasionally makes videos in Polish. He is also known for his Christian faith, his peculiar eating habits, and his advocacy for self-improvement.
| Characteristics | Values |
|---|---|
| Full Name | Daniel Schütz |
| Birth Name | Daniel Średziński |
| Date of Birth | 5 February 1989 |
| Nationality | Polish-German |
| Profession | Social media personality, businessman, entrepreneur |
| Social Media Platforms | YouTube, TikTok |
| Social Media Followers | 1.4 million subscribers on YouTube, 2.8 million followers on TikTok |
| Brand | Fragrance One |
| Awards | FiFi Award for the best perfume vlog (2018), Consumers Choice Best Vlog of the Year Prize (2018) |
| Religion | Christian, Catholic |
| Political Views | Supports Donald Trump |
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What You'll Learn
Jeremy Fragrance's early life
Jeremy Fragrance, born Daniel Średziński (or Sredzinski), is a Polish-German social media personality and businessman. He was born on 5 February 1989 in Oldenburg, Germany, to Polish immigrants and lived for a short time in the Holzlar district of Bonn. He changed his surname to Schütz after his mother remarried.
Schütz attended school in Germany, where he became interested in dance through school theatre. He later took on a part-time job at the Oldenburg State Theater and produced private dance tutorials from 2007. He also adopted the stage name Jeremy Williams from 2008 to 2010, during which he was a member of the unsuccessful casting band Part Six. After leaving the band, he briefly joined the music project Golden Circle and released a solo music piece titled "All of Me" in 2011.
Schütz's interest in fragrances began when he was 19. He visited an Abercrombie & Fitch store in Hawaii and was fascinated by the scent. This sparked his curiosity, and he began researching fragrance reviews. He started his journey as a fragrance influencer in 2014, presenting fragrances bilingually on YouTube in German and English, with the occasional video in Polish.
Under the brand name Fragrance One, Schütz released his own perfume collection in 2018. He collaborated with Master Perfumer Alberto Morillas to create his fragrances. In the same year, he won the Consumers Choice Best Vlog of the Year Prize and the FiFi Award for the best perfume vlog from The Fragrance Foundation.
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His career as a fragrance influencer
Daniel Schütz, better known as Jeremy Fragrance, is a Polish-German social media personality, influencer and businessman. He was born in Germany to Polish immigrants and grew up with an appreciation for fragrance, which sparked his career in the fragrance world.
In 2014, Schütz began presenting fragrances bilingually on YouTube, in German and English, and occasionally in Polish. One of his first videos achieved over two million views. As of 2022, his primary social media platform was TikTok, where he had six million followers. He also has a large Instagram following.
Schütz's interest in fragrances began when he was a teenager. He turned his passion into his job, giving detailed recommendations to men and women about the best fragrances for different occasions. He also has an entrepreneurial side, launching his own fragrances. In 2018, he released a perfume collection through a Kickstarter campaign, which raised almost 800,000 euros. He has since released signature scents, including Office for Men and Date for Men, which have become best-sellers.
As a fragrance influencer, Jeremy Fragrance has become a well-known name in the industry. He has influenced trends in the perfume world with his unique approach to scent creation, blending modern notes with timeless elegance. His reviews and collaborations with top fragrance brands have helped shape the way people choose fragrances. He has been recognised for his work, winning the FiFi Award for the best perfume vlog in 2018 and the Consumers Choice Best Vlog of the Year Prize in 2018. He has also been featured in major magazines like GQ, where his thoughts on the fragrance business and trends are sought after.
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Controversy surrounding his views
Daniel Schütz, better known as Jeremy Fragrance, is a Polish-German social media personality and businessman. He is known for his eccentric and overly eager personality and trademark dance moves, always wearing white (sometimes topless) and shouting "POWER!". He rose to fame through his fragrance reviews, and his social media presence, with millions of followers across YouTube, TikTok, and Instagram.
In 2023, Schütz sparked controversy when he was seen posing with right-wing extremists at a Donald Trump gala in New York. Specifically, he posted Instagram Stories alongside two German far-right figures: Alexander 'Malenki' Kleine, a prominent activist within the German "Identification movement", and David Bendels. This led to several German companies cutting ties with him and removing their collaborations with him from the public eye.
Schütz has also been criticised by some for his Christian beliefs, which he often references on social media, referring to himself as the number 1 fragrance icon who follows the teachings of Jesus. Some have questioned the sincerity of his faith, with one source commenting that it is just his shtick or playing a character for the algorithm.
In addition to the above, Schütz has faced accusations from other influencers in the fragrance community, such as Daver from Fragrance Bros, who called him out for taking his followers for a ride with his premium-priced perfume line and for being fake and unable to identify fragrance notes.
Despite these controversies, Schütz has a dedicated fan base and has achieved significant success and influence in the fragrance industry and social media landscape.
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His participation in reality TV
Daniel Schütz, better known as Jeremy Fragrance, is a Polish-German social media personality and businessman. He gained international recognition through numerous online video clips in which he reviews perfumes and fragrances. Schütz participated in the tenth season of the reality show Promi Big Brother in 2022. He left the show voluntarily on the sixth day, and a camera crew followed him, filming the documentary Jeremy Fragrance – Number One: From Promi-Big-Brother Back into the World, which aired on Sat.1 in December 2022.
In the eyes of his counterparts, there was usually a mixture of admiration and head-shaking, and his actions were described as "so absurd and bizarre that [he] has become a living meme". Schütz has also made appearances on television and internet shows like Late Night Berlin (ProSieben), the YouTube channel of Leeroy Matata, and World Wide Wohnzimmer (Funk).
Schütz's interest in fragrances began when he was a teenager. He visited an Abercrombie & Fitch store in Hawaii when he was 19 and was fascinated by the smell. Since then, he has researched fragrance reviews and started his fragrance journey, giving detailed recommendations to men and women about the best fragrances for every occasion. He operates bilingually, with a German and an English-language channel and occasionally makes videos in Polish.
In 2018, his video titled "5 Reasons to Wear Fragrances" received the FiFi Award for the best perfume vlog from The Fragrance Foundation. He also launched his brand, Fragrance One, in collaboration with Master Perfumer Alberto Morillas. That same year, he was awarded the Consumers Choice Best Vlog of The Year Prize by The Fragrance Foundation. In 2022, he had six million followers on TikTok, where he frequently talked about his peculiar eating habits and daily routines, which were meant to promote health. He also used his platform to spread his Christian faith and upbringing, often referring to himself as "the number 1 fragrance icon who follows the teachings of Jesus".
In addition to his fragrance reviews and social media presence, Schütz has also ventured into reality television with his show Jeremy Fragrance – Power, Baby, which aired in 2023.
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His brand, Fragrance One
Daniel Schütz, better known as Jeremy Fragrance, is a Polish-German social media personality and businessman. He is known for his fragrance reviews and has gained international recognition through his online video clips. In 2018, he launched his own fragrance brand, Fragrance One, in collaboration with Master Perfumer Alberto Morillas.
The idea for Fragrance One was conceived through a Kickstarter campaign with the goal of raising 25,000 euros to create a new fragrance. The campaign generated almost 800,000 euros, and Schütz subsequently launched his perfume collection online. One of Fragrance One's early products was the "Office for Men" cologne, released in 2019. The fragrance received some positive reviews, with some users describing it as "easy to wear, sexy, masculine, [and] mass appealing." However, it also faced significant criticism, particularly regarding its high price point of $220 for a 100ml bottle. Many reviewers felt that the packaging and bottle design were underwhelming and did not justify the cost.
Despite the mixed reception of "Office for Men," Fragrance One continues to operate as a brand. Jeremy Fragrance remains an influential figure in the fragrance community, leveraging his social media presence to promote his brand and provide recommendations to his audience. He has expressed his desire to be the "Fragrance Guy", offering long-lasting fragrances that complement specific situations and outfits.
In addition to his brand collaborations and entrepreneurial endeavours, Jeremy Fragrance also offers promotional events, seminars, speaking engagements, and brand collaborations. He maintains his transparency with his audience by disclosing any brand collaborations and refusing compensation for ranking fragrances in his recommendation lists.
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Frequently asked questions
Yes, Jeremy Fragrance is Polish-German. He was born to Polish immigrants in Oldenburg, Germany.
Jeremy Fragrance was born Daniel Średziński. He changed his surname to Schütz after his mother remarried.
Jeremy Fragrance is a social media personality and businessman. He reviews perfumes and fragrances on his YouTube channel, which has 1.4 million subscribers. He also has 2.8 million followers on TikTok.
Jeremy Fragrance started presenting fragrances on YouTube in 2014.
Jeremy Fragrance's brand is called Fragrance One. He conceived it in collaboration with Master Perfumer Alberto Morillas.
