Katrina Rosales
Jade East is a men's cologne that was first launched in 1964 by Swank Inc. It is currently produced by Regency Cosmetics. The fragrance features spices, musk, vanilla, citruses, cedar, woody notes, and green notes. The modern Jade East has been reformulated and has a synthetic/chemical scent when compared to the original. The vintage version is stronger and a little goes a long way.
| Characteristics | Values |
|---|---|
| Introduced | 1964 |
| Manufacturer | Regency Cosmetics |
| Fragrance notes | Citrus, cedarwood, spicy florals, musk, vanilla, bergamot, lemon, anise, lavender, basil, orange blossom, powdery notes, heliotrope, carnation, geranium, amber, sandalwood, tonka bean, oakmoss |
| Recommended use | Evening |
| Longevity | Moderate |
What You'll Learn
Jade East: a men's cologne
Jade East is a men's cologne that was first launched in 1964 by Swank Inc. It is currently produced by Regency Cosmetics. The fragrance is described as an oriental fougere scent with notes of citrus, cedarwood, spicy florals, musk, and vanilla. The recommended use for this cologne is in the evening.
The cologne has received mixed reviews, with some praising its scent and nostalgic value, while others find it too strong or not long-lasting. Some customers have also noted that the current formulation may differ from the original, with the vintage version being stronger and longer-lasting.
Jade East has a strong association with the 1960s and 1970s and is often mentioned alongside other classic men's fragrances from that era, such as Old Spice, Aqua Velva, Brut, and English Leather. It has been described as a step up from these other fragrances and was considered sexy and hip at the time.
The cologne is available for purchase online through various retailers, including Amazon and FragranceNet.com.
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The scent of Jade East
Jade East is an oriental fougère fragrance for men, launched in 1964 by the Regency Perfume House. Its scent is a blend of citrus, cedarwood, and spicy florals, combined with musk and vanilla. The fragrance is recommended for evening wear.
The longevity of the fragrance has been questioned by some, who feel that it does not last long enough on the skin. However, others have stated that it has good longevity, lasting for several hours.
Overall, the scent of Jade East seems to evoke a sense of nostalgia and has been described as a classic and bright fragrance, with a unique blend of citrus, florals, musk, and vanilla.
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The original Jade East vs. the new version
Jade East is an oriental fougère fragrance for men, launched in 1964. The original Jade East was produced by Swank, and the new version is produced by Regency Cosmetics.
The Original Jade East
The original Jade East was produced by Swank and came in a plastic Buddha bottle. It is described as having a "bold, masculine, room-filling" scent that is "great" and "sweet, masculine, and sexy". It is also said to have a "cheap tacky nostalgic barber shop / Dad frag" vibe. The longevity of the original Jade East is described as "incredible", with one reviewer noting that it lasted all day. The original formula is said to be superior to the new version, with some reviewers noting that the new version is watered-down and lacks longevity.
The New Jade East
The new Jade East is produced by Regency Cosmetics and comes in a bottle with a cheap-looking transparent cap. It is described as having a bright, white, and black scent that is calming, comforting, and luxurious. The longevity of the new Jade East is described as moderate, with one reviewer noting that it lasted 8 hours with 3-4 sprays. The new version is said to be similar to the original, with some reviewers noting that the difference is slight and may be due to the age of the original version. However, some reviewers note that the new version is not as good as the original, with one reviewer describing it as "cheap" and "synthetic".
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Jade East: a nostalgic fragrance
Jade East is a nostalgic fragrance for men, first launched in 1964. It is an oriental fougere fragrance, with top notes of lemon, bergamot, anise, lavender, basil, and orange blossom, and base notes of vanilla, musk, and cedar.
The fragrance has been described as "a slap of musk, a whiff of vanilla, and a walk in the woods", and has been connected to memories of the 1960s and 1970s, with reviewers noting that it reminds them of their fathers and grandfathers. One reviewer noted that it was a "step up" from other fragrances of the time, such as Old Spice.
The fragrance has been reformulated since its original launch, and some reviewers have noted that the newer version is not as strong as they remember, with one stating that it lacks the amber base of similar fragrances. However, others have said that the new version is exactly the same as they remember, and that it brings back nostalgic feelings.
Jade East is still available to purchase online, with some retailers offering both the vintage and reformulated versions.
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Where to buy Jade East
Jade East, a men's cologne, is available for purchase on Amazon. It is also available on Basenotes, Fragrantica, and the Vermont Country Store.
On Amazon, Jade East is available in a 4-ounce cologne spray bottle, a 4-ounce after-shave bottle, and a 1-ounce cologne bottle. The cologne is priced at $39.00, while the after-shave is priced at $33.95. Amazon also offers a two-pack of the 2-ounce Forever Jade cologne for $32.00.
Fragrantica offers the cologne for sale, as well as additional products such as the Jade East After Shave and Jade East Gold.
Basenotes also offers the Jade East cologne for sale, and provides a list of similar fragrances.
The Vermont Country Store offers the Jade East cologne and after-shave for sale.
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