Heidi Norton
IT Cosmetics was founded by TV host Jamie Kern Lima, who struggled to find products that suited her sensitive skin. The brand is dedicated to creating skincare products for sensitive skin, with a range of gentle cleansers, nourishing serums, and CC creams. IT Cosmetics products are free of common allergy-causing ingredients, including fragrances, preservatives, parabens, lanolin, and more. The brand offers a variety of fragrance-free options, including the CC+ Cream Natural Matte Foundation with SPF 40, which provides shine control and hydration for oily skin.
| Characteristics | Values |
|---|---|
| Fragrance-free | Yes |
| Allergy-causing ingredients | No |
| Hormone-altering chemicals | No |
| Preservatives | No |
| Soaps | No |
| Dyes | No |
| Alcohols | No |
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What You'll Learn
- IT Cosmetics products are allergy-free and rated for skin health and safety
- The products are free of common allergy-causing fragrances, preservatives, and botanicals
- The brand was founded by TV host Jamie Kern Lima, who struggled to find suitable products for her sensitive skin
- IT Cosmetics offers a range of skincare and makeup products, including cleansers, serums, and CC creams
- Some IT Cosmetics products have a light fragrance, such as citrus and eucalyptus oils
IT Cosmetics products are allergy-free and rated for skin health and safety
The brand's products are also free of ingredients that can cause skin sensitivities, such as retinol, glycolic acid, and benzoyl peroxide. IT Cosmetics' CC+ Cream Natural Matte Foundation is also an excellent option for those with oily skin, as it provides weightless full coverage with 16-hour shine control and all-day hydration.
Furthermore, IT Cosmetics' products are free of potentially harmful chemicals and ingredients that may affect teen development, such as phthalates, bisphenols, parabens, and halogenated phenols. The brand's CC+ Illumination Cream is also free of talc and related ingredients, which are commonly known to cause allergies.
The brand's Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer and Superhero No-Tug Waterproof Eyeshadow Stick are also rated for skin health and safety. These products are free of common allergy-causing preservatives such as benzalkonium chloride, formaldehyde, and benzophenone.
Overall, IT Cosmetics' products are a great option for those seeking allergy-free and skin-safe options. The brand's commitment to excluding common allergens and potentially harmful ingredients makes it a top choice for individuals with sensitive skin.
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The products are free of common allergy-causing fragrances, preservatives, and botanicals
Fragrances are found in a wide variety of products, from cosmetics to household items, and even some foods. They are used to enhance or mask undesirable odors. However, fragrances are one of the most common causes of cosmetic allergic contact dermatitis, and can cause a range of unpleasant symptoms, including shortness of breath, coughing, a runny nose, and wheezing.
Some of the most common allergy-causing preservatives and botanicals found in fragrances include formaldehyde, benzalkonium chloride, balsam of peru, cinnamic aldehyde, and lanolin. These can be found in a wide range of products, from shampoos and lotions to makeup and facial creams.
To avoid these allergens, it is important to carefully read product ingredient panels and avoid any known allergens. However, this can be challenging, as some products labeled as "hypoallergenic" or "fragrance-free" may still contain fragrances or potential allergens. Fragrance formulas are often considered trade secrets, and while companies are required to list ingredients, they are not required to disclose the individual constituents of fragrances.
To ensure the products you are using are truly free of common allergy-causing fragrances, preservatives, and botanicals, look for those that are free of ingredients such as formaldehyde, benzalkonium chloride, balsam of peru, cinnamic aldehyde, and lanolin. You can also consult with a dermatologist or allergist to identify specific fragrance allergens to avoid and find fragrance-free products that are safe for you.
Additionally, some safer beauty companies have started to use alternative preservatives, as some common preservatives like resorcinol and styrene have been linked to negative health effects.
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The brand was founded by TV host Jamie Kern Lima, who struggled to find suitable products for her sensitive skin
IT Cosmetics is a fragrance-free brand. The company was founded by TV host Jamie Kern Lima, who struggled to find suitable makeup products for her sensitive skin and beauty challenges, including sparse brows, rosacea, and hyperpigmentation.
Kern Lima was an award-winning TV news anchor before she founded IT Cosmetics in 2008. She decided to create her own line of cosmetics after facing difficulties with makeup products due to her skin issues. Kern Lima felt overlooked by the beauty industry, which challenged her confidence. However, it also inspired her journey as an entrepreneur.
To develop her line of cosmetics, Kern Lima partnered with plastic surgeons and dermatologists to create skincare-based, problem-solving makeup. She wanted to develop products that delivered real results and empowered everyone to feel their most beautiful. Kern Lima was featured on a QVC segment, where she removed her makeup live on air, revealing her bare face and the effectiveness of IT Cosmetics concealers. The products sold out by the end of the segment, and Kern Lima appeared in over 1,000 live QVC shows.
IT Cosmetics is committed to creating products that are safe for sensitive skin and free from common allergens and irritants. The brand's products are free from fragrances, preservatives, soap and glue ingredients, formaldehyde, parabens, lanolin, and other potential allergens and irritants. The company also avoids using harmful hormone-altering chemicals and ingredients that may affect teen development, such as phthalates, bisphenols, and perfluoro (PFAS) compounds.
By 2015, the company had achieved remarkable success, with over $182 million in net sales. Kern Lima remained with IT Cosmetics upon its acquisition by the L'Oréal brand in 2016. She continued to inspire women and wrote the New York Times Best Selling book, "Believe IT: How to Go from Underestimated to Unstoppable."
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IT Cosmetics offers a range of skincare and makeup products, including cleansers, serums, and CC creams
IT Cosmetics offers an extensive range of skincare and makeup products, with a focus on clinically proven, allergy-free, and skin-safe formulas. Their products are developed with leading plastic surgeons, ensuring effective anti-aging solutions and skin health.
The brand's CC creams are a standout offering, providing multiple benefits in one product. The CC+ Cream Natural Matte Foundation with SPF 40 is a shine-reducing, colour-correcting, full-coverage foundation with a built-in primer and skin-balancing serum. This formula contains Air Licium® for an instant blurring effect, creating the sought-after "cloud skin" look. It also includes hyaluronic acid and niacinamide, promoting softer, more even-toned skin.
In addition to their CC creams, IT Cosmetics offers a range of cleansers and serums. Their Your Skin But Better Makeup Primer+ Oil-Free is recommended for use before applying the CC cream for optimal results. The brand also formulates its products without common allergens and irritants, including fragrances, preservatives, parabens, and formaldehyde.
IT Cosmetics' products are available at Ulta Beauty, both online and in-store, with free shipping and pickup options. QVC® also offers a large assortment of IT Cosmetics products, including exclusive sets. With a commitment to skin health and safety, IT Cosmetics provides a range of options for those seeking effective and gentle skincare and makeup solutions.
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Some IT Cosmetics products have a light fragrance, such as citrus and eucalyptus oils
IT Cosmetics was founded by TV host Jamie Kern Lima, who struggled to find products suitable for her sensitive skin. The brand is dedicated to creating skincare products for sensitive skin, with a range of gentle cleansers, nourishing serums, and CC creams.
While the brand is known for its allergy-free and skin-safe products, some IT Cosmetics products do contain light fragrances. For example, the IT Cosmetics Your Skin But Better CC+ Cream has a citrus scent, which is much less strong than other products on the market. In addition to this, the product also contains eucalyptus oils, which one user suggested may cause dryness.
The CC+ Cream Natural Matte Foundation with SPF 40 is another product that has received positive reviews for its shine-reducing and colour-correcting abilities. However, it is unclear whether this product contains any fragrance.
Overall, while IT Cosmetics does offer some fragrance-free options, it is important to carefully review the ingredients of each product before purchasing, especially if you have sensitive skin.
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Frequently asked questions
Yes, IT Cosmetics offers a range of fragrance-free products suitable for sensitive skin.
IT Cosmetics is a brand of skincare and makeup products, founded by TV host Jamie Kern Lima, who struggled with rosacea and wanted to create a line of products for people with sensitive skin.
IT Cosmetics offers a range of products including cleansers, serums, CC creams, and foundations.
Yes, IT Cosmetics products are designed specifically for sensitive skin and are free of common irritants such as fragrances, preservatives, soaps, and adhesives.
IT Cosmetics products are available at Ulta Beauty, Sephora, and Amazon.
