Heidi Norton
Henry Rose is a perfume brand founded by actor Michelle Pfeiffer. The brand was created with the aim of developing a line of fine fragrances that prioritises safety and quality without sacrificing sophistication. The perfumes are designed to be hypoallergenic and free from toxic ingredients, addressing concerns about the potential health and environmental risks associated with traditional perfumes. Henry Rose works closely with organisations like the Environmental Working Group (EWG), Breast Cancer Prevention Partners (BCPP), and Cradle to Cradle to ensure the safety and sustainability of their ingredients.
| Characteristics | Values |
|---|---|
| Toxicity | The first fragrance line to be endorsed by the Environmental Working Group (EWG). |
| Endorsed by | EWG Verified™, Cradle to Cradle Certified™ |
| Safety standards | No known developmental and reproductive toxicity, hypoallergenic, no known risk of ecotoxicity, no known risk of cancer |
| Ingredients | Safe and sustainable, no unsafe ingredients, no petrochemicals and phthalates |
| Transparency | 100% transparent, discloses all ingredients on the website and bottles |
| Partnership | International Flavors & Fragrances (IFF), Breast Cancer Prevention Partners (BCPP) |
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What You'll Learn
- Henry Rose perfumes are EWG-verified and Cradle to Cradle-certified
- The brand redefines quality and transparency in fragrances
- The perfumes are created with safe and sustainable ingredients
- Michelle Pfeiffer founded the brand after being disappointed with the industry's lack of transparency
- Henry Rose donates a portion of proceeds to research and advocacy around toxic chemicals in personal care
Henry Rose perfumes are EWG-verified and Cradle to Cradle-certified
Henry Rose perfumes are the first fragrance line to be endorsed by the Environmental Working Group (EWG). The nonprofit organisation acts as a “watchdog” for personal care products, as there are very few government regulations in this space. EWG Verified™ products meet strict health standards and do not include any chemicals of concern, ensuring they are safe for consumers and the environment. To become EWG Verified, a product's ingredients are evaluated for their risk of cancer, developmental and reproductive toxicity, risk of allergies or immunotoxicity, and risk of ecotoxicity.
Henry Rose fragrances are also developed with respect to Green Chemistry principles, which are centred around energy efficiency, the use of renewable raw ingredients, and the avoidance of hazardous materials. The brand actively seeks to increase the proportion of bio-based carbon in all its fragrances.
The perfumes are also Cradle to Cradle Certified, which vets ingredients and products for environmental sustainability. This certification, along with EWG verification, ensures that Henry Rose perfumes are safe, non-toxic, and environmentally friendly.
Henry Rose was founded by Michelle Pfeiffer, who wanted to create a line of fine fragrances that proved one doesn't need to sacrifice quality and sophistication for safety. The brand is committed to ingredient transparency, disclosing 100% of its ingredients on the website and bottles. This sets a new standard in the beauty industry, as the term “fragrance” is often used as a catch-all for thousands of under-regulated ingredients, leaving consumers in the dark about potential toxins.
In addition to transparency, Henry Rose is dedicated to safety. The brand has partnered with Breast Cancer Prevention Partners (BCPP) to give back a portion of all proceeds to research and advocacy around toxic chemicals in personal care products. Through this partnership, Henry Rose is helping to protect the health of consumers, workers, and the environment by working to eliminate dangerous chemicals linked to adverse health impacts from personal care products.
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The brand redefines quality and transparency in fragrances
Henry Rose is redefining quality and transparency in the fragrance industry. The brand was founded by Michelle Pfeiffer, who set out to develop a line of fine fragrances that prove you don't need to sacrifice quality and sophistication for safety.
The term "fragrance" is often used as a catch-all term for thousands of unregulated ingredients, leaving consumers in the dark about what they are putting on their skin. Pfeiffer herself gave up fragrance altogether when she became a mother, as she couldn't imagine exposing her children to potentially toxic ingredients. However, she missed wearing perfume and wanted to create a safer, sophisticated scent that disclosed its ingredients.
Henry Rose fragrances are the first to be endorsed by the Environmental Working Group (EWG), a nonprofit organization that acts as a "watchdog" for personal care products due to the lack of government regulations in this space. To become EWG Verified, a product's ingredients are evaluated for their risk of cancer, developmental and reproductive toxicity, risk of allergies or immunotoxicity, and risk of ecotoxicity. Every single ingredient in Henry Rose fragrances is free of substances banned or restricted by US or international government agencies or other authoritative public health bodies, such as the World Health Organization.
In addition to transparency and safety, Henry Rose is committed to sustainability. The brand's scientists use IFF's proprietary Green Chemistry Assessment Tool to quantitatively score the overall sustainability of their ingredient catalog, products, and processes. They are also increasing the use of renewable carbon in their products and actively seeking to increase the proportion of bio-based carbon in all their fragrances.
Through its partnerships with organizations like BCPP and its commitment to transparency, safety, and sustainability, Henry Rose is redefining what quality and transparency mean in the fragrance industry.
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The perfumes are created with safe and sustainable ingredients
Henry Rose perfumes are created with safe and sustainable ingredients. The brand redefines what quality and transparency mean in the fragrance industry. They seek the industry's most advanced certifications and strive to raise the bar higher without compromising on quality.
The brand has partnered with the Breast Cancer Prevention Partners (BCPP), a science-based policy and advocacy organisation, to give back a portion of all proceeds to research and advocacy around toxic chemicals in personal care. As part of their efforts, BCPP has created the Campaign for Safe Cosmetics, which aims to protect the health of consumers, workers, and the environment through public education, corporate accountability, and legislative advocacy.
Henry Rose also works with IFF, EWG, and C2C to ensure the safety and sustainability of their products. Their fragrances are designed to be hypoallergenic, and they conduct Human Repeat Insult Patch Testing (HRIPT) on 200 subjects for each fragrance to ensure that they do not cause skin irritation or allergic reactions.
The brand uses the IFF's proprietary Green Chemistry Assessment Tool to quantitatively score the overall sustainability of their ingredient catalog, products, and processes. They also actively seek to increase the proportion of bio-based carbon in all their fragrances, moving towards greater use of renewable carbon. All Henry Rose fragrances are developed with respect to the Green Chemistry principles and have a very high Green Chemistry achievement percentage.
The perfumes are inspired by Michelle Pfeiffer's cherished memories and are meant to evoke a personal memory, person, place, or feeling. They disclose 100% of their ingredients on the website and bottles, setting a new standard for transparency in the beauty industry.
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Michelle Pfeiffer founded the brand after being disappointed with the industry's lack of transparency
Michelle Pfeiffer founded Henry Rose after being disappointed with the beauty industry's lack of transparency. The term "fragrance" is often used as a catch-all for thousands of unregulated ingredients, protecting trade secrets but leaving consumers in the dark. Pfeiffer noticed this when she became a mother and started looking for ingredient transparency in the products she used. She couldn't imagine exposing her children to potentially toxic substances, so she stopped using fragrances altogether.
However, she missed wearing fragrances and wanted to create a safer, sophisticated scent that disclosed its ingredients. Initially, she thought her perfume line would be organic and plant-based, but she soon learned that safer synthetics could be less allergenic than natural ingredients. To meet the strict safety standards of the Environmental Working Group (EWG), she needed their guidance throughout the development process.
Pfeiffer partnered with International Flavors & Fragrances (IFF), a fragrance house that creates scents for many of the world's largest brands. IFF agreed to work with EWG and Cradle to Cradle, carefully vetting ingredients to ensure they were safe and environmentally sustainable. The result was Henry Rose, a line of fine fragrances that prove you don't need to sacrifice quality and sophistication for safety.
The creation of Henry Rose was a challenging process, especially for the perfumers, as they had to limit their palette of ingredients from 3,000 to about 300. It took years of mixing and matching to create five distinct scents, each inspired by Pfeiffer's cherished memories. Henry Rose fragrances are designed to be hypoallergenic, with extensive testing conducted to ensure they do not cause skin irritation or allergic reactions.
In addition to creating safe and non-toxic fragrances, Henry Rose is committed to sustainability. They actively seek to increase the proportion of bio-based carbon in their fragrances and use renewable raw ingredients, moving towards greater use of renewable carbon in their products. Henry Rose also partners with Breast Cancer Prevention Partners (BCPP), donating a portion of their proceeds to research and advocacy around toxic chemicals in personal care products.
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Henry Rose donates a portion of proceeds to research and advocacy around toxic chemicals in personal care
Henry Rose is a perfume line founded by actor Michelle Pfeiffer. The brand was created in response to Pfeiffer's desire for a "safer sophisticated scent willing to reveal its ingredients". As a mother, she was concerned about exposing her children to potentially toxic products, and so gave up wearing fragrance altogether for over a decade.
Pfeiffer's concerns were further heightened when her father and best friend were diagnosed with cancer. This sparked a journey to create a transparent, safe, and non-toxic fragrance brand. She partnered with International Flavors & Fragrances (IFF) to develop a line of fine fragrances that did not compromise quality and sophistication for safety.
Henry Rose works with IFF, EWG, and C2C to redefine quality and transparency in fragrance. The brand seeks advanced certifications and adheres to strict health standards. All Henry Rose fragrances are developed with respect to Green Chemistry principles, using renewable raw ingredients and avoiding hazardous materials.
In addition to creating non-toxic perfumes, Henry Rose donates a portion of all proceeds to research and advocacy around toxic chemicals in personal care products. They have partnered with Breast Cancer Prevention Partners (BCPP), a science-based policy and advocacy organization focused on breast cancer prevention, women's health, and environmental justice. Through the Campaign for Safe Cosmetics, BCPP works to protect the health of consumers, workers, and the environment by eliminating dangerous chemicals linked to adverse health impacts from cosmetics and personal care products.
Henry Rose sets a new standard for the beauty industry by disclosing 100% of its ingredients on its website and bottles. The brand challenges the traditional use of the term "fragrance" as a catch-all for thousands of unregulated and under-regulated ingredients, instead offering transparency and safety to its customers.
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Frequently asked questions
Yes, Henry Rose perfumes are non-toxic. The brand redefines quality and transparency in fragrance, striving for the industry's most advanced certifications. They are the first fragrance line to be endorsed by the Environmental Working Group (EWG), which monitors toxicity in the beauty industry. They are also EWG Verified™, which means their products do not include any chemicals of concern and are safe for both consumers and the environment.
Henry Rose perfumes are developed with respect to Green Chemistry principles, using the safest ingredients possible. They avoid the use of hazardous materials and widely use renewable raw ingredients. The brand also discloses 100% of its ingredients, setting a new standard for transparency in the beauty industry.
Henry Rose has partnered with Breast Cancer Prevention Partners (BCPP) to give back a portion of all proceeds to research and advocacy around toxic chemicals in personal care. BCPP is a science-based organization focused on breast cancer prevention, women's health, and environmental justice. Through their Campaign for Safe Cosmetics, BCPP works to protect the health of consumers, workers, and the environment by eliminating dangerous chemicals linked to adverse health impacts from personal care products.
