Hawthorne Cologne: For Women Or Unisex?

Hawthorne is an American brand that offers personalised colognes and perfumes. The company uses biometric tailoring and study-backed research to deliver a perfect scent. Visitors to the brand's website are asked a series of questions about their lifestyle and preferences to determine which of their ten scents will be the best fit. The colognes are categorised as either Work or Play, with the former being more rigid and consistent and the latter more fun and edgy. The brand also offers customisable hair, body, and deodorant products.

Hawthorne's cologne quiz

Hawthornes Cologne Quiz

Hawthorne is an American niche brand that offers personalised colognes and perfumes. The brand was launched in 2016 by Phil Wong, a designer for Hood By Air, and Brian Jeong, a product manager for BCG Digital Ventures. Hawthorne uses biometric tailoring and study-backed research to deliver a perfect scent: two tailored colognes selected from the brand's fragrance palette.

The Quiz

Hawthorne asks its customers to take a 21-question quiz before they can buy its full suite of products. The quiz covers a range of categories, from skin type and grooming habits to favourite drinks and ideal nights out. The questions might seem random, but they are designed to collect data and determine which of Hawthorne's ten scents will work for the customer.

The Results

Based on the responses to the quiz, Hawthorne recommends a set of two colognes: one for "Work" and one for "Play". The "Work" cologne is designed to be professional and masculine, while the "Play" cologne is more fun and edgy. In addition to the colognes, customers can also purchase a body set of deodorant and body wash or bar soap, and a hair set of shampoo and conditioner.

Customer Reviews

Overall, customer reviews of Hawthorne's products are positive. Many customers appreciate the personalisation and the unique fragrances offered by the brand. The packaging and fast delivery have also been praised. However, some customers have found the colognes to be too strong or not a perfect match for their taste, but Hawthorne offers free returns and exchanges for those who are not completely satisfied.

The brand's personalisation strategy

Hawthorne is a direct-to-consumer cologne and personal hygiene company that offers a unique, personalised experience to its customers. The brand's personalisation strategy is centred around a comprehensive quiz that aims to gather data and tailor its products to each individual customer. This strategy sets Hawthorne apart from traditional brands and creates a bespoke experience that has gained popularity among consumers.

The quiz consists of 21 questions, covering various categories such as skin type, grooming habits, favourite drink, ideal night out, age, diet, work environment, body temperature, weekend schedule, and smoking habits. While some of these questions may seem unrelated to cologne selection, they are designed to take into account the fact that each person's body chemistry can affect how a cologne smells on them. By considering these factors, Hawthorne aims to provide a truly personalised fragrance experience.

The quiz is presented in a visually appealing way on the Hawthorne website, with cool images illustrating the choices and a user-friendly interface. This enhances the overall customer experience and makes the process of taking the quiz enjoyable and engaging. The quiz is also an effective way for Hawthorne to collect data and create a profile of each customer, allowing them to offer personalised recommendations and build a relationship with their customers.

After completing the quiz, customers are presented with a set of two colognes, one labelled for "work" and the other for "play". This unique approach to fragrance selection adds a layer of personalisation and customisation that is rarely seen in the fragrance industry. While the selection is limited to five "play" and five "work" colognes, Hawthorne still offers a good range of options for customers to find their perfect scent.

In addition to the quiz, Hawthorne also offers gift sets that are semi-customisable, allowing customers to choose between different "Body" and "Scent" profiles without taking the full quiz. This option provides a balance between personalisation and convenience, catering to customers who may not want to go through the entire quiz process.

Overall, Hawthorne's personalisation strategy is a key differentiator for the brand and has contributed to its success. By offering a tailored experience and creating a connection with its customers, Hawthorne has been able to build a loyal customer base that feels personally invested in the brand's success. The combination of data-driven personalisation, customer engagement, and a unique product offering has positioned Hawthorne as a leader in the personalised fragrance market.

'Work' and 'Play' colognes

Hawthorne is an American niche brand that offers personalised colognes and perfumes. The brand uses biometric tailoring and study-backed research to deliver a perfect scent. Before purchasing a Hawthorne cologne, you must take a 21-question quiz that covers a range of categories, from skin type and grooming habits to favourite drinks and ideal nights out. Based on your responses, Hawthorne will recommend one of their ten scents.

Hawthorne offers two colognes: "Work" and "Play". The "Work" cologne is described as having a professional and masculine smell, with top and middle notes of bitter orange, pear, and lavender of vetiver, and a wood accord base. It is said to last for 8 hours and is ideal for the office. The "Play" cologne is described as more fun and edgy, with notes of cranberry, bergamot, red rose, incense, patchouli, and sandalwood. It is a blend of "fresh", "floral", "wood", and "oriental" families of fragrances and lasts for 6-7 hours.

The "Work" and "Play" colognes are designed to cater to different occasions and moods. The "Work" cologne is more rigid and consistent, while the "Play" cologne is more fun and edgy. The "Work" cologne is ideal for a professional setting, while the "Play" cologne can be worn during leisure time or even to the office for a more unique scent.

The Hawthorne colognes are priced at around $100 for a set of two 1.7oz bottles, which is within the typical price range for colognes in the EDT/EDP category. The brand also offers excellent customer service, with free and fast shipping, and a 30-day return or exchange policy.

Customer reviews

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The reviews for Hawthorne Cologne are mixed when it comes to women's preferences. Some women absolutely adore this cologne, while others find it too strong or not quite suited to their tastes. However, the majority of reviews lean towards the positive side, with many women leaving rave reviews.

One customer, who purchased it for her husband, found the scent too feminine for his taste, and instead, she started using it herself. She describes the scent as "a unique, fresh, and slightly sweet fragrance with a hint of spice," and she loves that it's a unisex scent that leans more towards the feminine side. She also adds that it has excellent longevity and projects well without being overpowering.

Another female reviewer mentions that she loves unisex fragrances and was intrigued by the notes in Hawthorne. She describes it as "a beautiful, fresh, and clean scent with a unique twist," and she finds it perfect for everyday wear. She particularly enjoys the citrus and herbal notes, which give it a bright and uplifting character.

There are also men who have purchased this cologne and received compliments from women. One male reviewer shares that he was approached by a woman in a store who asked about his fragrance, and she was surprised to hear it was Hawthorne, as she found it very appealing and not typically what she would expect a man to wear. He describes the scent as "a refreshing take on a masculine cologne."

However, some women find the scent too strong or not to their taste. One reviewer mentions that she found it too masculine and overpowering, with the spices being too prominent for her preferences. Another customer found the scent too generic and not unique enough to stand out, saying it reminded her of other fresh, aquatic fragrances on the market.

Overall, the reviews suggest that while Hawthorne may lean more towards the masculine side, it is definitely a versatile and unique fragrance that can be enjoyed by women as well. The fresh, herbal, and slightly sweet notes seem to be the most appealing aspects for women who enjoy unisex fragrances. It's a great option for those seeking something different from the typical feminine fragrances, and it leaves a memorable impression on those who smell it.

So, if you're a woman considering Hawthorne, the reviews indicate that it's worth a try, especially if you enjoy fresh, unique, and slightly masculine or unisex scents. The versatility of this cologne makes it a great choice for those who want to stand out from the crowd while still appealing to a range of tastes.

Cost

Hawthorne is an American niche brand launched in 2016 by Phil Wong, a designer for Hood By Air, and Brian Jeong, a product manager for BCG Digital Ventures. The brand uses biometric tailoring and study-backed research to deliver a perfect scent: two tailored colognes selected from a brand's fragrance palette.

Hawthorne offers a range of products, including colognes, deodorant, body wash, and a hair-care line with customizable shampoo and conditioner options. The brand's unique selling point is its 21-question quiz, which aims to collect data on the customer's preferences and needs to tailor its products accordingly. The quiz covers various categories, from skin type and grooming habits to favourite drinks and ideal night out.

In terms of cost, the brand offers different sets at varying price points. The $34 body set includes deodorant/body wash or bar soap, while the $100 cologne set includes two fragrances. The hair set, including shampoo and conditioner, costs $38, or $34 with a subscription. Buying all six products with a subscription will cost $144.

The two recommended colognes can be purchased for $100, with each bottle containing 1.7oz of cologne. This price point is considered reasonable for the value delivered, as colognes in the EDT/EDP category typically cost between $30 and $100 each. The brand also offers fast delivery, with most deliveries arriving between 2 and 4 days after the order is placed. Additionally, Hawthorne provides free shipping and a 30-day return or exchange policy for customers who are not satisfied with their purchase.

Overall, Hawthorne's products are well-priced for the value and customization they offer, and the brand's unique approach to personalization sets it apart from other direct-to-consumer companies.

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