
Gucci Bloom is a popular floral fragrance for women, with a scent described as a thriving garden filled with an abundance of flowers. It features notes of natural tuberose and jasmine, with a unique flower called Rangoon Creeper, which blooms white and turns pink before darkening to red. The perfume has received positive reviews for its creamy and heady bouquet, with some describing it as a flower field or a flower bouquet in a bottle. However, some reviewers found it too flowery or sweet. The fragrance has led to the release of several flankers, including Bloom Ambrosia di Fiori and Bloom Nettare di Fiori, which offer subtle variations on the original scent.
| Characteristics | Values |
|---|---|
| Fragrance | Jasmine, tuberose, honeysuckle, Rangoon Creeper, rose, orris, musk, osmanthus |
| Fragrance Family | Florals |
| Best Season to Wear | Spring, Summer, Autumn, Winter |
| Longevity | 4 hours |
| Price | $35 (rollerball), $78 (30ml), $144 (100ml) |
| Availability | Sephora, Nordstrom, Selfridges, Douglas, gucci.com |
| Variants | Bloom Ambrosia di Fiori, Bloom Nettare di Fiori, Acqua di Fiori, Gocce di Fiori, Profumo di Fiori |
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What You'll Learn

Gucci Bloom's scent and notes
Gucci Bloom is a floral fragrance designed to celebrate women's authenticity, vitality, and diversity. It is described as a scent that unfolds like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. The perfume is best suited for people who love floral fragrances.
The scent is characterized by a trio of jasmine bud extract, tuberose, and Rangoon Creeper. The jasmine and tuberose are the most dominant notes in the Eau de Parfum, while the Eau de Toilette features jasmine and orange blossom as the dominant notes. The original Bloom perfume is a heavier floral scent, while the Eau de Toilette is fresher, lighter, and more citrusy. The perfume also has a hint of honeyed sweetness and green citrus, captured through the addition of Neroli accord.
The Gucci Bloom perfume is available in a range of sizes, from 30 ml to 100 ml, and the price starts at around $78 for the smallest bottle. The scent is presented in a frosted and luminous square-shaped pale pink glass bottle decorated with a floral print.
Overall, Gucci Bloom is a floral and feminine scent that is versatile and can be worn anywhere during the day or even for a date night in the summer heat. It is a good choice for women of every age and is suitable for any occasion.
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Longevity and price
Gucci Bloom is a popular perfume for women, with a floral scent. It is described as a true white floral fragrance and is best suited for people who love floral fragrances. The scent is a mix of tuberose, jasmine, and a unique flower called Rangoon Creeper. The perfume is available in three sizes, 30ml, 50ml, and 100ml, with prices ranging from $78 to $144 for the biggest bottle. The 50ml bottle can last almost a year with regular use.
Gucci Bloom is described as having good longevity, with some reviewers saying that the scent lasts all day. One reviewer said that the scent projected within arm's length for about four hours, while another said that it lasted a "pretty great length of time". However, some reviewers noted that the jasmine note did not last long on their skin and that the tuberose note was more prominent and longer-lasting.
The longevity of the scent may depend on individual body chemistry, as well as factors such as skin type, temperature, and humidity. The way the perfume is applied can also affect its longevity. For a longer-lasting scent, it is recommended to spritz the perfume on the neck, décolleté, or hair. For a more subtle application, it can be spritzed on the scarf or wrists.
Gucci Bloom also offers a rollerball version, which is available at a more affordable price point of $35. This option may be ideal for those who want to try the perfume without committing to the full-sized bottle.
The perfume has received mixed reviews regarding its scent strength. Some reviewers describe it as "very potent" and "powerful", while others find it "light" and "inoffensive." The scent is described as dewy, creamy, lush, and slightly sweet, with a banana-like undertone. It is versatile and suitable for everyday wear, especially in the spring and summer months.
Gucci Bloom has also released several flankers, or variations, of the original scent. These include Bloom Ambrosia di Fiori, which has additional notes of rose and orris, and Bloom Nettare di Fiori, which features patchouli, musk, and osmanthus. The flankers explore different interpretations of the original scent while maintaining its core DNA.
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Similar fragrances
Gucci Bloom has been described as a "spicy tuberose bomb", with notes of jasmine and a unique flower called Rangoon Creeper. It has a creamy, heady, and natural bouquet. If you're looking for similar fragrances, here are some options:
- Michael Kors by Michael Kors for Women: This fragrance has been described as having a banana-like tuberose scent, similar to Gucci Bloom, but at a more affordable price point.
- Fracas: While also pricey, Fracas is another alternative to Gucci Bloom. A cheaper option is the Kim Kardashian Michael Kors copycat.
- Floral Honeysuckle by Dossier: At $39 per bottle, this is a much cheaper alternative to Gucci Bloom. While the publisher has not tried this scent, Dossier typically offers good renditions of popular fragrances.
- Jasmine Blossom by Oakcha: With notes similar to Gucci Bloom, this fragrance is described as "a breath of fresh springtime". It is available at an affordable price, with sample sets also on offer.
- Kim Kardashian for Women by Kardashian: This upbeat and feminine fragrance features white floral notes with a creamy and slightly woody undertone. While the main difference is the prevalence of gardenia in this fragrance, it still offers a full white floral array, with notes of orange blossom and jasmine.
- BBW Lilacs: This scent has been described as a serious dupe for Gucci Bloom.
- Do Son by Diptyque: While Do Son has a slight biscuity note, it has been described as "brighter" than Gucci Bloom, with pleasant and light jasmine and tuberose notes.
- Crystal Gardenia by Kim Kardashian: This fragrance is a mix of some of the scents in the Gucci Bloom line, particularly Gocce di Fiori, which is a jasmine and tuberose blend.
- TOCCA Eau de Parfum Florence: This scent is a mix of some of the scents in the Gucci Bloom line, particularly Gocce di Fiori, and Crystal Gardenia by Kim Kardashian. It is a lighter and fresher take on the Gucci fragrances.
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Occasions to wear it
Gucci Bloom is a versatile perfume that can be worn on various occasions, from casual to formal settings. Its natural and expressive character makes it a perfect choice for everyday wear, providing an elegant floral scent that will linger throughout the day.
For those who love floral fragrances, Gucci Bloom is an ideal option for daily use, whether heading to the office, meeting friends for lunch, or simply staying at home. Its captivating scent, reminiscent of a thriving garden filled with blooming flowers, will surely complement your style and boost your confidence.
The perfume is also suitable for more formal occasions, adding a touch of elegance and romance to your attire. Its creamy sweetness and delicate floral notes make it perfect for date nights, especially during the summer heat. For a more intense fragrance experience, the Eau de Parfum version is recommended, while the Eau de Toilette is ideal for those who prefer a less long-lasting scent.
Gucci Bloom can be worn during any season. Its floral notes are perfect for spring and summer, evoking the feeling of blooming gardens. Meanwhile, the warmth and depth of the Rangoon Creeper, a unique flower that adds depth and intrigue, make it equally suitable for autumn and winter, providing a sophisticated aroma to your colder-weather wardrobe.
Overall, Gucci Bloom is a versatile and elegant fragrance that can be worn on various occasions, from casual daytime events to formal evenings out. Its floral scent, inspired by the beauty of nature, is sure to make a lasting impression wherever you go.
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Packaging and presentation
Gucci Bloom is a floral fragrance for women, with top notes of jasmine and tuberose. The perfume is described as having a creamy, heady, natural bouquet of jasmine, tuberose, and honeysuckle. The scent is designed to celebrate women's authenticity, vitality, and diversity, flourishing in a natural, expressive, and individual way.
The Gucci Bloom perfume is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué. The blush pink packaging and bottle are minimalist and elegant, with a simplistic design suitable for all. The bottle is available in three sizes, from 30 ml to 50 ml and 100 ml, with prices ranging from $78 to $144 for the biggest bottle. The Gucci Bloom Roller Ball is a more affordable option, retailing at $35.
The perfume is also available in a different packaging option, where the white part of the bottle is covered in flowers, adding a touch of whimsy to the overall presentation. The floral design extends to the box, which is beautifully adorned with flowers, making it an excellent choice for gifting.
Gucci Bloom's packaging and presentation seem to be well-received by customers, with some reviewers praising the elegant and simplistic design of the bottle and the beautifully floral-designed box. The blush pink colour palette adds a touch of femininity and softness to the overall aesthetic, capturing the essence of the floral fragrance within.
The range of sizing options and price points also contributes to the appeal of Gucci Bloom's packaging and presentation, offering customers the flexibility to choose the option that best suits their needs and budget.
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Frequently asked questions
Gucci Bloom has received mostly positive reviews, with wearers describing it as "elegant", "simple", and "clean". The scent is described as a "bubble", "enchanted garden", and "field full of flowers". It is a white floral fragrance with notes of jasmine, tuberose, and honeysuckle.
Gucci Bloom is available as an Eau de Parfum and an Eau de Toilette. The former is longer-wearing and more heavily scented, while the latter is lighter and less long-lasting. The perfume also comes in a rollerball, which is perfect if you're on a budget.
Gucci has released several flankers based on the bestselling formula, including Ambrosia di Fiori, Gocce di Fiori, Profumo di Fiori, and Acqua di Fiori. These flankers explore different sides of the original's accords, with some variations including notes of rose, musk, patchouli, and osmanthus.
Gucci Bloom can be purchased from the Gucci website, as well as from retailers such as Nordstrom, Selfridges, Sephora, and Douglas.











































