
Fragrance Direct is an online perfume and beauty retailer based in the United Kingdom. They stock over 2,000 products, including fragrances, makeup, skincare, and haircare essentials, as well as gift sets. The company was launched in 1993 and has since expanded its range to include various luxury brands and fashion labels. Fragrance Direct has received mixed reviews, with an average rating of 2.74 out of 5 on reviews.io and 4.7 out of 5 on Trustpilot. While some customers have reported issues with damaged or faulty products and poor customer service, others have praised the company for its fast delivery, good deals, and quality products.
| Characteristics | Values |
|---|---|
| Product Range | Fragrances, cosmetics, skincare, haircare, makeup, and aftershaves |
| Product Pricing | Cheap, discounted |
| Business Type | Online retailer |
| Business Model | Sourcing products based on trends and consumer demands |
| Customer Service | Positive and negative reviews |
| Trustpilot Rating | 4.7/5 |
| reviews.io Rating | 2.74/5 |
| Product Authenticity | Mixed reviews |
Explore related products
$9.99 $13.99
What You'll Learn
- Fragrance Direct sells cheap perfume, aftershave, and cosmetics online
- The company has received positive reviews on Trustpilot, with an overall rating of 4.7/5 stars
- Some customers have questioned the authenticity of their products, but the company assures that they are genuine
- Fragrance Direct offers discounts and deals, with some customers mentioning their low prices
- They stock over 2,000 products, including luxury brands like Paco Rabanne and Armani

Fragrance Direct sells cheap perfume, aftershave, and cosmetics online
Fragrance Direct is a UK-based online retailer of beauty and fragrance products. They offer a wide range of cheap perfumes, aftershaves, and cosmetics for men and women. With an Excellent rating of 4.7/5 on Trustpilot, the company is known for its reliable and good-quality products, fast delivery, and competitive prices.
Fragrance Direct was launched in 1993, initially focusing on the fragrance market. Over the years, they have expanded their product range to include branded beauty items such as makeup, skincare, and haircare essentials, along with gift sets. The company works with a global network of brands and suppliers to offer popular and luxury brands at low prices. They also provide flexible payment methods through partnerships with Clearpay and Klarna.
The company's website, fragrancedirect.co.uk, allows customers to browse products by brand, deals, gift sets, or fragrance type. They stock over 2,000 products from various big-name brands, designer labels, and high-street favourites. Fragrance Direct keeps its collection updated by following the latest trends and innovations and building relationships with brands to offer new releases.
In addition to their online presence, Fragrance Direct also has a physical store, as indicated by their website. They aim to provide a convenient and enjoyable shopping experience for their customers, whether they choose to shop online or in-store. The company has gained a positive reputation, as evident by the Trustpilot reviews, with many customers praising their fast delivery, good deals, and genuine products.
Moisturizer Fragrance: Friend or Foe for Acne-Prone Skin?
You may want to see also
Explore related products

The company has received positive reviews on Trustpilot, with an overall rating of 4.7/5 stars
Fragrance Direct is a UK-based online beauty retailer that was launched in 1993. The company offers a wide range of branded beauty products, including fragrances, makeup, skincare, and haircare essentials, as well as gift sets.
However, it is important to note that there are also some negative reviews on Trustpilot and other review sites, where customers have expressed concerns about the authenticity of the products, delivery issues, and problems with returns and refunds.
Overall, Fragrance Direct has a generally positive reputation on Trustpilot, with many customers expressing satisfaction with their purchases and the company's service. The company's TrustScore of 4.7/5 stars reflects this positive sentiment.
Eliminating Chemical Fragrance from Your Car: Effective Methods
You may want to see also
Explore related products

Some customers have questioned the authenticity of their products, but the company assures that they are genuine
Fragrance Direct is a UK-based online beauty retailer that stocks over 2,000 products from various big-name brands, designer labels, and high-street favourites. The company, launched in 1993, initially focused on the fragrance market but has since expanded to include makeup, skincare, and haircare essentials, along with gift sets.
While Fragrance Direct has received mostly positive reviews on Trustpilot, with an overall rating of 4.7/5, some customers have questioned the authenticity of their products. A few reviews mention that they suspect the products they received were fake or counterfeit. However, the majority of the reviews suggest that customers have received genuine products, with some even mentioning that they have used cosmetic age/batch-checking websites to confirm the authenticity of their purchases.
In response to a negative review on Trustpilot, Fragrance Direct has stated that they purchase their products directly from the brands and assure their customers that the products are 100% genuine. They also mention that they have reached out to the customer to address their concerns.
To ensure that customers are getting genuine products, there are several indicators of authenticity that can be checked. These include the quality of the packaging, the tightness and flawlessness of the plastic wrap, the quality of the box, the clarity and centering of the label, and the consistency of the colour and clarity of the liquid. Additionally, authentic fragrances typically come in thick, heavy glass bottles with snug-fitting caps, while counterfeit products may have inner dispenser tubes that are overly long and bent. Checking batch codes can also be helpful, although these can be counterfeited as well.
Acacia Trees: A Fragrant Forest Friend or Foe?
You may want to see also
Explore related products

Fragrance Direct offers discounts and deals, with some customers mentioning their low prices
Fragrance Direct is a UK-based online beauty retailer that offers a wide range of products, including fragrances, makeup, skincare, and haircare essentials. They are known for providing high-quality products from popular brands at low prices.
The company has a rating of 4.7 out of 5 on Trustpilot, with many customers praising their reliable service, fast delivery, and affordable prices. Some customers have expressed concerns about the authenticity of the products, but Fragrance Direct has assured that they purchase their products directly from the brands and that all items are genuine.
In addition to their already low prices, Fragrance Direct also offers various discounts and deals. Customers have reported taking advantage of these promotions to purchase genuine designer fragrances at significantly reduced prices. The company often collaborates with magazines to offer cheap promotions, and they also provide freebies and testers with purchases.
Fragrance Direct's website is user-friendly, allowing customers to browse through their extensive collection of products and take advantage of their discounts. The company also offers convenient payment options, such as partnering with Klarna to allow customers to buy fragrances and pay over time. Overall, Fragrance Direct is a trusted source for high-quality and inexpensive fragrances, with many positive reviews attesting to their reliability and affordability.
Tatcha Dewy Cream: Fragrance-Free or Not?
You may want to see also
Explore related products

They stock over 2,000 products, including luxury brands like Paco Rabanne and Armani
Fragrance Direct is a leading UK-based beauty retailer that stocks over 2,000 products from hundreds of big-name brands, designer labels, and high-street favourites. The company, launched in 1993, initially focused on the fragrance market but has since expanded its range to include makeup, skincare, and haircare essentials, alongside a full range of gift sets.
Fragrance Direct offers a wide collection of perfumes, aftershaves, and beauty products at discounted prices. They source products following the latest trends and innovations, offering luxury brands like Paco Rabanne and Armani, as well as high-street favourites. The company regularly updates its ranges, building relationships with brands to bring customers the latest releases from top fashion and beauty labels at low prices.
While some customers have questioned the authenticity of the products, Fragrance Direct has assured that they purchase their products directly from the brands and that all items are 100% genuine. The company has received mostly positive reviews on Trustpilot, with an overall rating of 4.7/5. Many customers praise the company for its reliable and good-quality products, fast delivery, and affordable prices.
Overall, Fragrance Direct provides a diverse range of products, catering to various preferences and budgets. With their ever-expanding collection, they offer a convenient one-stop shop for those seeking a broad selection of beauty and fragrance options, including well-known luxury brands such as Paco Rabanne and Armani.
Diluting Fragrance Oils: The Art of Mixing Scents
You may want to see also
Frequently asked questions
Fragrance Direct is a legitimate company that was launched in 1993. It has a rating of 4.7/5 on Trustpilot, with many positive reviews. However, there are also some negative reviews on Sitejabber and Reviews.io, with some customers reporting issues with refunds, delivery, and the quality of the products.
Fragrance Direct sells fragrances, cheap perfume, discount perfume, cheap aftershave, discount aftershave, and cosmetics. They stock over 2,000 products from hundreds of big-name brands, designer labels, and high-street favourites.
Fragrance Direct claims to sell only 100% genuine products and states that they do not sell any fakes or copies. However, some customers have expressed concerns about the authenticity of the products they received, claiming that the fragrances are weak or do not last long.
Fragrance Direct's customer service can be contacted by phone at (+44) 01625443143 or via their contact centre. Their core Customer Services Team is available Monday to Friday, 8.30 am to 5 pm GMT, Saturday and Sunday, 10 am to 4 pm GMT, and on Bank Holidays from 10 am to 2 pm.











































