Anisha Riggs
Ffern is an organic perfume maker based in Somerset, England, that releases four perfumes per year, at the turn of the seasons. The company's perfumes are created by François Robert and Elodie Durande, and are released at the equinox and the solstice. Ffern has gained a lot of attention, with half a million people on its waitlist. The perfumes are made from natural ingredients, inspired by seasonal changes, and are packaged in an environmentally friendly manner. However, reviews are mixed, with some customers complaining about the quality of the product and issues with the company's subscription service. So, is Ffern perfume worth it?
| Characteristics | Values |
|---|---|
| Type of company | Organic perfume maker |
| Location | Somerset, England |
| Number of perfumes released per year | 4 |
| Subscription service | Yes |
| Cost per season | $129 |
| Natural ingredients | 95% |
| Recyclable packaging | Yes |
| Compostable | Yes |
| Customer service | Mixed reviews |
| Quality of perfumes | Mixed reviews |
| Cancellation process | Difficult |
| Overall rating on Trustpilot | 4.6/5 |
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What You'll Learn
Ffern's subscription service
Ffern is a London-based perfume company that creates organic, vegan fragrances from natural ingredients. The company was founded in 2016 by Owen Mears and is currently run by him and his sister, Emily Cameron, Ffern's creative director. Ffern releases four perfumes per year, at the turn of each season, and each edition is handmade in small batches in the English countryside. The perfumes are aged in barrels and made from ingredients that are 95% natural.
Ffern has received mixed reviews for its subscription service. Some customers have praised the company for its innovative and supportive team, stunning packaging, and unique, organic scents. They also appreciate the environmentally friendly and compostable packaging, as Ffern is the first perfume maker to eliminate plastic from its packaging. However, others have criticised the service for its high cost, with some people claiming that cheaper perfumes smell better and last longer. There have also been complaints about the difficulty of cancelling the subscription, with some customers continuing to be charged even after returning their products and attempting to unsubscribe.
Overall, Ffern's subscription service offers a unique and luxurious experience for those willing to splurge on seasonal, organic perfumes. However, it is important to consider the mixed reviews and potential challenges when subscribing to their service.
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Quality and price
Ffern is a London-based line of perfumes founded by Owen Mears in 2016. The company is based in Somerset, England, and releases four perfumes per year, at the turn of the seasons. Ffern's perfumes are made in small batches in the English countryside from ingredients that are 95% natural and aged in barrels. The perfumes are organic, vegan, and inspired by seasonal changes, with each new fragrance aiming to capture attention and imagination, and deliver a beautiful, slow, and evolving dry-down.
Ffern's perfumes have received mixed reviews in terms of quality and price. Some customers have praised the perfumes, describing them as incredible, with beautiful, unique scents. The company's commitment to sustainability and the use of natural ingredients have also been highlighted as positive features. Additionally, Ffern's innovative and supportive team, along with their prompt and accommodating customer service, have been commended.
However, other customers have expressed disappointment with the quality of the perfumes, suggesting that cheaper alternatives smell better and last longer. Some reviews mention that the fragrances are not unique enough, with consecutive releases being nearly identical in scent, making them a waste of money. The subscription model has also been criticised, with complaints about unexpected charges, difficulty in cancelling, and issues with returns and refunds.
The price of Ffern's perfumes is on the higher end, with each space on the ledger, or subscription, costing $129 per season. This price point may be justifiable for those who value the ritual and storytelling aspect of the brand, as well as the use of natural and organic ingredients. However, for those who prioritise longevity and familiarity of scents, alternative options may offer better value.
Ultimately, the decision to purchase Ffern's perfumes depends on individual preferences and priorities. While some may find the unique, seasonal scents and immersive brand experience worth the price, others may prefer more traditional or cost-effective fragrance options.
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Customer service
Ffern's customer service has received mixed reviews. While some customers have praised the brand for its prompt and helpful responses, others have criticised it for being unresponsive and difficult to deal with.
Some customers have expressed frustration with the subscription model and the difficulty in cancelling it. In some cases, customers have reported that they continued to receive perfumes after cancelling their subscription. Others have criticised the brand for being a scam, with one customer stating that they were told they would be notified if they made it onto the ledger and given the option to opt out, but this did not happen.
On the other hand, some customers have praised Ffern for its easy returns process and responsive customer service team. One customer reported that they received a quick response to their query about a broken bottle and were assured that a replacement would be sent promptly. Another customer complimented the brand on the smooth refund process, stating that they felt it was risk-free.
Overall, while some customers have had positive experiences with Ffern's customer service, others have encountered significant challenges with subscription cancellation and negative interactions with the customer service team.
It is worth noting that Ffern operates as a subscription service, with a limited number of spots available on its ledger. This may contribute to the sense of exclusivity and the lengthy waitlist, which could impact customer satisfaction even before they have the opportunity to experience the product.
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Sustainability and packaging
Ffern is a plant-based perfumery that wants to connect the craft of making scents back to its traditional, artisanal roots. The company works according to a made-to-order model, blending one eau de parfum each season for a limited number of clients.
Ffern is focused on sustainability, aiming to make everything they do reusable, plastic-free, and recycled/recyclable. They are the first perfume maker to eliminate plastic from their packaging. Every element in a Ffern package is recyclable, including the postage box and printed materials. The bottle itself can be left in a regular recycling collection, and Ffern packages should generate zero landfill.
The glass bottle is cushioned in a biodegradable casing made of mycelium, a type of fungus, and excess agricultural materials. This casing can later be used to propagate seeds. Ffern has also removed the caps from all of their bottles, replacing them with a kraft paper tube that functions as a cap and protects the fragrance inside from light. This tube is also 100% recyclable.
In addition to their recyclable and biodegradable packaging, Ffern also sources natural ingredients locally and sells its products to a smaller customer base. The company has developed a mycelium bottle tray, made from fungi and grown in the UK, which is 100% home compostable.
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Brand and marketing
Ffern is a line of perfumes based in London, with a shop in Soho, and a workshop in Somerset, England. The company was founded in 2016 by Owen Mears and his sister Emily Cameron, who is also the creative director. The name "Ffern" is a nod to the Welsh language, reflecting the founders' interest in Celtic herbology and their childhood summers on the Welsh coast. It also recalls nineteenth-century "fougère fragrances," which were created to reflect the Victorian obsession with ferns.
Ffern releases four perfumes per year, at the turn of the seasons, with each edition handmade in small batches in the English countryside. The perfumes are made from 95% natural ingredients, barrel-aged, and packaged in contemporary glass vials. Ffern also produces candles and terracotta discs to spray perfume on. The company claims to be the first perfume maker to eliminate plastic from its packaging, with every element of the package being 100% recyclable and compostable.
Ffern has a strong brand and marketing strategy, with a focus on storytelling, seasonality, and exclusivity. The company has a subscription service called "Ledger," where customers pay $129 per season to receive a new scent. Ffern also utilizes social media platforms such as Instagram, TikTok, and Fragrantica, where fans post unboxing videos, send poems, and paint pictures inspired by the fragrances. The company has a large following, with half a million people on the waiting list.
However, some customers have expressed concerns about the quality of the perfumes, with some finding them to be too similar to other fragrances on the market. There have also been complaints about the customer service and difficulties cancelling subscriptions. Despite this, Ffern has a rating of 4.6/5 on Trustpilot, with many positive reviews praising the perfumes, candles, and additional thoughtful touches.
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Frequently asked questions
Ffern perfume is marketed as a luxury product, with prices ranging from $129 to $140 per bottle. The company's founder, Owen Mears, has compared fine fragrance to fine wine, implying that Ffern perfumes are crafted with skill and attention to detail. However, reviews are mixed, with some customers raving about the unique scents and excellent customer service, while others have found the perfumes to be disappointing or too expensive for the quality. Ultimately, whether Ffern perfume is worth the money depends on individual preferences and how much one values the experience and ritual of luxury fragrance.
Ffern perfumes are organic and made with natural ingredients, inspired by the seasonal changes throughout the year. The company releases four new perfumes per year, each crafted with care and attention to detail. Ffern also prioritises sustainability, with recyclable and compostable packaging.
Ffern perfumes are known for their unique and intriguing scents, often featuring woody, earthy, and fresh notes. The specific fragrances vary with the seasons, with the summer scent described as a blend of citrus, florals, spices, and amber, while the winter scent features rose, bergamot, and eucalyptus.
Ffern operates as a subscription service, with customers signing up for a "space on the ledger" to receive a new perfume each season. However, due to high demand, there is often a waiting list to join the subscription service, which can take several weeks or months. Ffern also has a physical store in Soho, London, where non-subscribers can experience the perfumes firsthand.
Reviews of Ffern's subscription service are mixed. Some customers appreciate the ritual and excitement of receiving a new scent each season, while others have complained about the difficulty of cancelling their subscription and unexpected charges. It's important to carefully review the terms and conditions before signing up for any subscription service to avoid unpleasant surprises.
