Lance Carson
Dua Lipa has appeared in several perfume commercials, including Yves Saint Laurent's Libre fragrance campaigns. She has also appeared in commercials for Paco Rabanne's Invictus Olympea and Porsche. In the YSL Libre films, Lipa embodies the brand's ethos of freedom and independence, with visuals including an eagle, a deserted beach, and dancing in the rain. She also covered George Michael's Freedom for the campaign. While the YSL Libre campaigns received praise for their success, some viewers expressed annoyance with the frequency of the commercials.
| Characteristics | Values |
|---|---|
| Year | 2022, 2023, 2024, 2025 |
| Brand | YSL, Yves Saint Laurent |
| Perfume | Libre Flowers & Flames Eau de Parfum, Libre L’eau Nue |
| Song | George Michael's "Freedom" |
| Clothing | Black blazer, wide-leg trousers, black heels, gold hoop earrings, belted Saint Laurent one-piece swimsuit, gold hoops, strapless silhouette, quilted cape, belted satin dress, sheer tights, open-toe heels, drawstring bag, tweed skirt suit |
| Location | Santiago, Chile |
Explore related products
What You'll Learn
Dua Lipa's YSL Libre Flowers & Flames perfume commercial
The YSL Libre Flowers & Flames perfume commercial features global superstar Dua Lipa. Set against the stark beauty of the Moroccan desert, the campaign captures the essence of blazing your trail and embracing a spirit of fiery independence. The campaign's first visual features Lipa holding a desert lily, the flower that inspired the scent, against the backdrop of a fiery sunset. In the commercial, Lipa bravely poses in front of flames that illuminate the word "Libre" behind her. She channels the spirit of the scent while holding a flower and wearing a stylish black jacket.
The Libre Flowers & Flames Eau de Parfum from YSL Beauty is a captivating new fragrance that embodies the brand's signature blend of edgy femininity and unrestrained passion. This latest addition to the iconic Libre collection draws inspiration from the desert lily, a flower celebrated for its resilience and ability to thrive in harsh landscapes. Master perfumers Anne Flipo and Carlos Benaïm have crafted a sensual floral fragrance by blending notes of desert lily accord, coco palm flower accord, tuberose, and orange blossom absolute. The desert lily inspires the scent, which symbolizes resilience and beauty.
The perfume bottle is glittering and golden sand-colored, exuding bold femininity. The campaign video for the fragrance was released on August 15, 2024, and the scent became available in the US from July 30, 2024, both in stores and online.
Dua Lipa has worked closely with YSL Beauty since 2019, when she was first appointed a brand ambassador for fragrance. She has also been the face of other YSL campaigns, such as the Libre L'eau Nue fragrance, which features an alcohol-free scent for hair and body.
Returning Perfume to Ulta: What's the Policy?
You may want to see also
Explore related products
Dua Lipa's YSL Libre L’eau Nue perfume commercial
The YSL Libre Leau Nue perfume commercial campaign stars global pop sensation and brand ambassador Dua Lipa. The campaign is a celebration of freedom, confidence, and effortless beauty. The commercial features Dua Lipa on a beach, showcasing the alcohol-free citrus floral fragrance. The scent is a blend of green mandarin, bergamot, orange blossom, and lavender, creating a fresh yet sensual scent. The design of the bottle reflects the radiant essence of the fragrance, with a sleek white finish and a golden YSL logo.
In the commercial, Dua Lipa wears a sleek black swimsuit with red hair and golden accessories, enhancing the sunlit aesthetic. The campaign also features her revives her cover of George Michael's "Freedom! '90". The Libre Leau Nue fragrance is inspired by Mediterranean summers and comes in a white bottle with the Saint Laurent gold monogram.
Dua Lipa has worked closely with YSL Beauty since 2019 when she was first appointed a brand ambassador for fragrance. She has also fronted the Libre Flowers & Flames Eau de Parfum ad, which featured her posing in front of flames with the word "Libre" illuminated behind her. This scent was inspired by the desert lily and combined notes of orange blossom, tuberose, and coco palm flower accord.
The YSL Libre Leau Nue campaign showcases Dua Lipa's evolving artistry and her unique edge. Her involvement in the campaign is a testament to her status as a global star and a modern muse. The commercial has received attention for its sunny and positive aesthetic, with Dua Lipa's style and presence embodying the Libre ethos.
The Sweet Perfume of Success: A Guide to Achievement
You may want to see also
Explore related products
Dua Lipa's YSL perfume commercial filmed in Chile
Dua Lipa, the 29-year-old "Levitating" singer, filmed a new Yves Saint Laurent perfume commercial in Santiago, Chile, in January 2025. The commercial was for the luxury brand's Libre Flowers & Flames Eau de Parfum, which features notes of orange blossom, tuberose, and coco palm flower. The inspiration for the scent is the desert lily, representing tenacity and beauty.
Lipa was spotted in the heart of Chile's capital, Santiago, filming the ad. She wore an oversized black blazer with wide-leg trousers, black heels, and gold hoop earrings. The singer was also seen wearing a black suit, which she has been seen sporting for previous YSL campaigns.
Lipa has worked closely with YSL Beauty since 2019, when she was first appointed a brand ambassador for fragrance. She has since become the face of the brand's Libre installments, including L’eau Nue, an alcohol-free scent for hair and body.
The filming of the new YSL commercial in Chile was overshadowed by a security scare at Lipa's hotel. Fans reportedly snuck into her hotel room at the Ritz-Carlton in Santiago, prompting an urgent review of her security. Despite the incident, Lipa is set to resume her stadium tour in March, following the release of her third album, Radical Optimism.
Ariana Grande's Thank U, Next Perfume: At Ulta?
You may want to see also
Explore related products
Dua Lipa's Paco Rabanne perfume commercial
Dua Lipa has been the face of several fragrance campaigns. She has been associated with YSL Beauty since 2019, when she was appointed as a brand ambassador for their fragrance line. She has fronted campaigns for their Libre Flowers & Flames Eau de Parfum and Libre L'eau Nue, an alcohol-free scent for hair and body.
In 2023, Lipa starred in a Paco Rabanne perfume commercial. The commercial features a raptor, which some viewers were curious about. It is unclear which fragrance from the Paco Rabanne line was featured in the commercial.
Lipa's other fragrance campaigns include those for Kilian Paris, Louis Vuitton, Creed, and Maison Francis Kurkdjian. She has also advertised non-fragrance products, including a Porsche.
Lipa's perfume commercials have received mixed reactions from viewers. Some have found them annoying or off-putting, while others have enjoyed the commercials and the fragrances themselves.
How to Open a Perfume Bottle: Tips and Tricks
You may want to see also
Explore related products
Dua Lipa's perfume commercial: Annoying or catchy?
There are mixed opinions on Dua Lipa's perfume commercial for YSL Libre Flowers & Flames Eau de Parfum. While some people find it annoying, others might find it catchy.
On one hand, the commercial has been described as "grinding [their] gears" on a Reddit thread titled "Commercials I Hate". The thread also mentions that the commercial features Dua Lipa "caterwauling 'Freedom'". This could be in reference to her revival of George Michael's "Freedom! ’90" in the commercial, which has been described as "updated for the TikTok generation". The song choice and its performance may have contributed to the negative reaction to the ad.
On the other hand, some viewers might find the commercial memorable and attention-grabbing. The commercial features dramatic visuals, including Dua Lipa posing in front of flames and an eagle, walking on a deserted beach, and dancing in the rain. The short film was directed by Grammy-winning music video director Jenn Nkiru, suggesting a high level of production value.
Additionally, the commercial may have been successful in promoting the perfume. The Libre fragrance has been described as a "phenomenally successful" scent, ranking highly in multiple countries worldwide. The combination of the core fragrance, eye-catching visuals, and a popular celebrity like Dua Lipa could have contributed to its success.
Overall, whether one finds the Dua Lipa perfume commercial annoying or catchy is subjective. Some may find the song choice irritating, while others may appreciate the production value and memorable visuals. The commercial's success in promoting the perfume also adds to its impact, suggesting that it caught the attention of its target audience.
Spotting a Fake CK Perfume: A Quick Guide
You may want to see also
Frequently asked questions
Yes, Dua Lipa has been in several perfume commercials for YSL Beauty's Libre fragrance since 2019.
The commercials feature Dua Lipa dancing in the rain, shouting against a fiery backdrop, and walking on a deserted beach. In one of the commercials, she sports an oversized black blazer with wide-leg trousers, and in another, she wears a stylish black jacket and holds a flower.
Dua Lipa sings a cover of George Michael's "Freedom" in the YSL Libre commercials.
Some people have expressed annoyance with the commercials, finding them off-putting and grating. Others are fans of the commercials and Dua Lipa's songs.
