Heidi Norton
Drunk Elephant is a skincare brand that is committed to leaving out the Suspicious 6™: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS. The brand's unique positioning as a trustworthy, good for you brand has made it a success, with its promise that it won't irritate or mess up your skin. The brand's founder, Tiffany Masterson, created the line after realizing that her skin looked better than ever after removing essential oils, fragrance, alcohol, dyes, chemical screens, and SLS from her skincare routine.
| Characteristics | Values |
|---|---|
| Fragrance-free | Yes |
| Cruelty-free | Yes |
| Vegan | Yes |
| Sustainable packaging | Yes |
| Oil-free | Yes |
| Paraben-free | Yes |
| Silicone-free | Yes |
| Sulfate-free | Yes |
| Mineral | Yes |
| Under $25 | 8 products |
| $25 - $75 | 40 products |
| $75 - $100 | 8 products |
| $100 - $150 | 1 product |
| $150 - $200 | 0 products |
| Over $200 | 0 products |
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What You'll Learn
Drunk Elephant is a natural skincare brand
The brand's founder, Tiffany Masterson, was inspired to create Drunk Elephant after realising that her skin looked its best when she avoided certain ingredients, including essential oils, fragrance, alcohol, dyes, chemical screens, and SLS. She noticed that no single brand offered products that excluded all of these ingredients, so she decided to create her own line. Masterson, who describes herself as having "moody, acne-prone, sensitive skin," believes that skincare should support and nourish the skin's natural state rather than treat specific concerns.
Drunk Elephant's products are carefully formulated with ingredients that are rated for skin health and safety. The brand avoids the use of fragrances and common allergy-causing botanicals, such as balsam of Peru, cinnamic aldehyde, and propolis. They also exclude allergy-causing parabens, lanolins, esters, waxes, and other potential irritants like coconut derivatives and gluten. Their commitment to creating fragrance-free products makes them a stand-out brand in the skincare industry, where fragrances and perfumes are commonly used.
Drunk Elephant's unique positioning as a "good for you" brand has contributed to its success. Their products are known for their effectiveness and for being compatible with sensitive skin. The brand also works with high levels of acids, such as glycolic acid, which is recommended by dermatologists for its ability to stimulate collagen and promote youthful-looking skin. By combining effective ingredients and excluding potential irritants, Drunk Elephant has established itself as a trusted natural skincare brand.
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The brand is committed to leaving out the Suspicious 6
Drunk Elephant is a natural-meets-clinical beauty brand that promises to "do all the homework for you". The brand is committed to leaving out the Suspicious 6, which are the most common skin sensitisers that lead to inflammation and other skin issues.
The Suspicious 6 include fragrances, dyes, and essential oils, which are known to irritate the skin and cause chronic inflammation. This inflammation damages healthy collagen production, worsens skin conditions like dryness and breakouts, and impairs the skin's ability to heal. By removing these substances from their products, Drunk Elephant aims to reduce unwanted skin behaviour and promote the overall health of the skin.
The brand's unique philosophy on the Suspicious 6 is driven by science and supported by research. They avoid chemical sunscreens, which can be irritating, especially for people with skin conditions like rosacea or eczema. Instead, Drunk Elephant works with high levels of acids, such as glycolic acid, which is recommended by dermatologists for its ability to stimulate collagen production and give the skin a youthful appearance.
Drunk Elephant's success can be attributed to its positioning as a trustworthy and "good for you" brand that promises not to mess up your skin. The brand's founder, Tiffany Masterson, created the line after realising that removing the Suspicious 6 from her skincare routine significantly improved her skin's appearance. Thus, Drunk Elephant is committed to leaving out the Suspicious 6 to provide effective and safe skincare products for its customers.
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Drunk Elephant products are cruelty-free and vegan
Drunk Elephant is a natural skincare line that is cruelty-free. The brand has confirmed that it does not test its finished products or ingredients on animals, nor do its suppliers or third parties. Drunk Elephant is also owned by Shiseido, a parent company that is not cruelty-free. However, some brands owned by larger companies have strict policies against animal testing, and Drunk Elephant is one of them.
While Drunk Elephant is cruelty-free, it is not entirely vegan. The brand uses animal-derived ingredients such as beeswax and honey in some of its products. Some Drunk Elephant products also contain acetyl glucosamine, which can be derived from both vegan and non-vegan sources. The brand does not clearly state what animal and animal-derived ingredients are used on its website, so it is recommended to consult the ingredient lists before purchasing.
Drunk Elephant offers a selection of vegan-friendly products that do not contain any animal-derived ingredients. These include the T.L.C. Framboos Glycolic Night Serum, T.L.C. Sukari Babyfacial, and the Beste No. 9 Jelly Cleanser. The Slaai Makeup Melting Balm is another vegan product offered by the brand.
The brand's unique positioning as a trustworthy and "good for you" brand has contributed to its success. Drunk Elephant's CEO, Tiffany Masterson, promises that her line does the "homework" for consumers by excluding "in-doubt" ingredients identified by cosmetic watchdog organizations. Masterson, who has self-described "moody, acne-prone, sensitive skin," created the line after realizing that her skin looked better than ever after removing essential oils, fragrance, alcohol, dyes, chemical screens, and SLS from her skincare routine.
Drunk Elephant's products are also known for their high levels of acids, such as the Glycolic Night Serum, which contains one of the highest percentages of glycolic acid on the market. The brand's Day Serum contains chronocyclin, an anti-aging peptide with antioxidant benefits, and high levels of ascorbic acid, a proven skin brightener.
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The brand's success is due to its unique positioning
Drunk Elephant is a natural skincare brand that has experienced success due to its unique positioning in the market. The brand has established itself as a trustworthy and "good for you" option, catering to the growing consumer interest in wellness and self-care. Drunk Elephant's products are formulated without potentially irritating ingredients, earning a reputation for being safe and effective.
The brand's founder, Tiffany Masterson, created Drunk Elephant based on her personal experience with sensitive skin. Masterson identified that her skin improved after removing certain ingredients from her skincare routine, including essential oils, fragrances, alcohol, dyes, chemical screens, and SLS. This insight led to the development of Drunk Elephant's unique philosophy, which prioritizes ingredient elimination and biocompatibility. By excluding these potentially irritating substances, Drunk Elephant has positioned itself as a brand that prioritizes skin health and safety.
Drunk Elephant's commitment to creating fragrance-free products is a key aspect of this unique positioning. Fragrances are known to be a common cause of skin allergies and irritation, and by excluding them, Drunk Elephant ensures that its products are suitable for even the most sensitive skin types. This differentiates the brand from many other skincare lines that often include perfumes and fragrances, which can be detrimental to skin health.
In addition to being fragrance-free, Drunk Elephant products are also free from other potentially harmful ingredients, such as parabens, lanolins, esters, and gluten. The brand avoids the use of "in-doubt" ingredients flagged by cosmetic watchdog organizations, ensuring that their formulas are safe and effective for all skin types. This meticulous approach to ingredient selection has earned Drunk Elephant a loyal following among consumers who appreciate the brand's commitment to transparency and skin health.
Drunk Elephant's unique positioning as a fragrance-free, "good for you" brand has been a key driver of its success. By prioritizing skin health and safety, the brand has established itself as a trusted partner in the self-care routines of consumers. This positioning has allowed Drunk Elephant to stand out in a crowded skincare market and build a strong reputation, attracting customers seeking effective, natural, and gentle skincare solutions.
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Drunk Elephant's products are free of common allergy-causing ingredients
Drunk Elephant is a skincare brand with a unique philosophy: to leave out the "Suspicious 6™" from its formulas. These six ingredients include essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS. By excluding these potentially irritating ingredients, Drunk Elephant has positioned itself as a trustworthy and "good for you" brand, catering to those with sensitive skin.
The brand's founder, Tiffany Masterson, created Drunk Elephant after realizing that her skin looked better than ever when she removed essential oils, fragrance, alcohol, dyes, chemical screens, and SLS from her skincare routine. She wanted to formulate products that supported, nourished, and protected the skin's natural state rather than treating specific concerns. As a result, Drunk Elephant products are free of common allergy-causing ingredients, making them suitable for even the most sensitive skin types.
Drunk Elephant's commitment to creating safe and effective skincare products is evident in their ingredient selection. Their products are free of fragrances and the most common allergy-causing botanicals, such as balsam of Peru, cinnamic aldehyde, and propolis (bee glue). They also exclude allergy-causing parabens, lanolins, esters, waxes, and other wool-related ingredients. The brand goes a step further by leaving out coconut and its derivatives, although highly processed coconut-derived ingredients like glycerin or tocopherol may still be present due to their skin benefits.
In addition to being fragrance-free, Drunk Elephant products are also free of topical antibiotics like neomycin and bacitracin, added nickel and cobalt, and gluten and other wheat-related ingredients, including barley, rye, and oat. Similar to the case with coconut, highly processed ingredients derived from wheat, barley, rye, and oat may still be included for their skin benefits. The brand also avoids using potentially harmful hormone-altering chemicals and ingredients that may affect teen development, such as phthalates, bisphenols, parabens, halogenated phenols, benzophenone-3, and perfluoro (PFAS) compounds.
Drunk Elephant's unique approach to skincare, focusing on ingredient elimination, has earned it a reputation as a natural-meets-clinical brand that delivers on its promise of effective, safe, and allergy-free products. Their formulas are carefully crafted to exclude common allergens and irritating ingredients, making them a top choice for those seeking gentle and trustworthy skincare solutions.
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Frequently asked questions
Yes, Drunk Elephant is a clean skincare brand that is free of fragrances and common allergy-causing botanicals such as balsam of peru, cinnamic aldehyde, and propolis.
Drunk Elephant is committed to leaving the "Suspicious 6" out of every formula. These include essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS.
Drunk Elephant's products are designed to be good for your skin and to support its natural state. By excluding fragrances, the brand avoids common allergens and irritants that can cause skin inflammation.
Drunk Elephant offers a range of fragrance-free products, including cleansers, serums, moisturisers, and eye creams. Some popular options are the Protini Polypeptide Firming Moisturizer and the Lala Retro Whipped Moisturizer.
