Katrina Rosales
Chloé is a French fashion house founded in 1952 by Egyptian-born Gaby Aghion, who moved to Paris in 1945. Chloé's first fragrance, Chloé Classique, was introduced in 1973, and the brand has since launched several perfumes, including Eau de Parfum in 2008, Roses de Chloé, and Nomade. Chloé's headquarters are located in Paris, and the brand embodies French elegance and romanticism in its designs and fragrances.
| Characteristics | Values |
|---|---|
| Founder | Gaby Aghion |
| Year founded | 1952 |
| Place founded | Paris |
| Type of clothing | Soft, wearable, form-fitting clothing of luxurious fabrics |
| Type of perfume | Floral perfumes |
| Fragrance notes | Freesia, peony, lychee, rose |
| First scent | Chloé Classique |
| Year of first scent | 1973 |
| Number of perfumes | 71 |
| Earliest edition | 1975 |
| Latest edition | 2025 |
| Headquarters | Avenue Percier, 8th arrondissement of Paris |
| Boutiques | Toronto, Bal Harbour, Costa Mesa, Las Vegas, Beijing, Sydney, etc. |
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What You'll Learn
- Chloé is a French fashion house founded in 1952 by Gaby Aghion
- The first Chloé scent, Chloé Classique, was introduced in 1973
- The brand's headquarters are located in Paris, France
- Chloé's fragrances are described as fresh, floral, and feminine
- The brand's perfumes have been worn by celebrities such as Kirsten Dunst and Natalie Portman
Chloé is a French fashion house founded in 1952 by Gaby Aghion
Chloé's first collection was introduced at Café de Flore in 1956, a renowned artist's haunt in Paris and one of Aghion's favourite cafes. Aghion and her partner, Jacques Lenoir, recognised the rising demand for collections that merged the strict requirements of haute couture with those of ready-to-wear. They began hiring talented young designers, including Christiana Bailly, Michèle Rosier, Maxime de la Falaise, and Karl Lagerfeld, who would go on to become well-known in the industry.
Chloé became one of the symbolic brands of the 1970s, with customers such as Jackie Kennedy, Brigitte Bardot, Maria Callas, and Grace Kelly. The brand introduced its first scent, Chloé Classique, in 1973. Since then, Chloé has launched numerous fragrances, including Eau de Parfum in 2008, a timeless fragrance that has become a staple in the perfume industry. The brand has also expanded its offerings beyond fashion and fragrances, with boutiques around the world and collaborations with other designers, such as Angelina Jolie's Atelier Jolie in 2023.
Chloé has continued to evolve and innovate, sponsoring cultural events such as the annual Prix Chloé at the Festival de Mode de Hyères since 2012 and launching a more affordable line, See, in 2001. The brand's headquarters are located in the 8th arrondissement of Paris, and it inaugurated Maison Chloé, a multifunctional cultural space, in 2017. Chloé's perfumes and fashion lines have received acclaim for their elegance, femininity, and freshness, solidifying the brand's reputation in the fashion and fragrance industries.
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The first Chloé scent, Chloé Classique, was introduced in 1973
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, a Parisian of Egyptian-Jewish origin. Aghion, who moved to Paris in 1945, is widely credited for coining the fashion phrase and concept of "prêt-à-porter" (meaning "ready-to-wear"). In contrast to the stiff, formal, made-to-measure clothing offered by couture designers of the 1950s, Chloé chose to create soft, wearable, form-fitting clothing from luxurious fabrics, intended to be purchased off the rack. This revolutionary and trend-setting concept in fashion set a lasting motif in the industry.
In 1973, Chloé introduced its first scent, Chloé Classique. The brand's perfumes are known for their romantic and floral notes, a modern romanticism that encapsulates the Chloé woman's free spirit and timeless elegance. The signature scent was created by Robertet’s perfumers Michel Almairac and Amandine Marie and includes notes of rose, magnolia, lily of the valley, and cedarwood.
Chloé Classique was followed by several other successful fragrances, including Narcisse in 1992, Chloé Innocence in 1996, and Chloé Collection in 2005. In 2010, Chloé launched Love, Chloé, a fragrance targeting a slightly more mature consumer. The juice includes notes of orange blossom, pink pepper, lilac, wisteria blossom, musks, talc, and rice powder.
Chloé has continued to launch new fragrances, with its latest edition released in 2025. The brand's headquarters are located at Avenue Percier in the 8th arrondissement of Paris, and it has boutiques in major cities worldwide, including New York City, London, Paris, Tokyo, and Dubai.
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The brand's headquarters are located in Paris, France
Chloé is a French fashion house founded by Gaby Aghion in 1952. Born in Egypt, Aghion moved to Paris in 1945 and launched Chloé a few years later. The brand's headquarters are located on Avenue Percier in the 8th arrondissement of Paris, France.
The first Chloé collection was introduced at Café de Flore, one of the founders' favourite cafes and a renowned artist's haunt in Paris. Gaby Aghion designed the collection, and it was made by her first assistant at Lelong. Aghion and her partner, Jacques Lenoir, began hiring young, talented designers, including Christiana Bailly, Michèle Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, and Carlos Rodriguez.
Chloé is known for its romantic, cool, and glamorous designs, which personify the aspirations of young women. The brand offers an elegant and modern wardrobe with relaxed silhouettes, soft fabrics, and refined details. Chloé was one of the first luxury ready-to-wear fashion houses, providing an alternative to the stiff formality of haute couture.
In 1973, Chloé introduced its first scent, Chloé Classique, and has since launched several other fragrances, including See by Chloé in 2012. The brand has boutiques worldwide, including in Paris, where its headquarters are located.
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Chloé's fragrances are described as fresh, floral, and feminine
Chloé is a French fashion house founded by Gaby Aghion, a Parisian of Egyptian-Jewish origin, in 1952. The brand's first fragrance, Chloé Classique, was introduced in 1973, and since then, Chloé has launched numerous perfumes that have become staples in the industry. Chloé's fragrances are known for their fresh, floral, and feminine qualities, capturing the essence of the Chloé woman.
Chloé's perfumes are often described as fresh and floral, with notes of peony, rose, and lychee that evoke a unique intercontinental flair. The brand's signature scent, Chloé Eau de Parfum, is a timeless fragrance that has been beloved by women of all ages since its launch in 2008. It captures the essence of a free-spirited, elegant, and confident woman, reflecting the timeless elegance and femininity associated with the Chloé brand.
The attention to detail in Chloé's perfumes extends beyond the fragrance itself to the packaging. The delicate pleated bottle adorned with a hand-tied ribbon enhances the overall elegance of the scent. The light salmon-pink juice inside adds to the aesthetic appeal, making it a gorgeous addition to any dressing table or makeup bag.
Chloé's fragrances are known for their femininity, with soft and romantic notes that embody the tension between the feminine and the masculine, a signature of the Chloé attitude. The brand's early silk blouse and loose silk trousers from the mid-1960s, for example, established a new brand of relaxed elegance, blending feminine and masculine elements in a way that has become synonymous with Chloé's style.
Chloé's perfumes have gained a reputation for their reliability and classic appeal. While some perfume enthusiasts may not find them unique or groundbreaking, many appreciate their classy and extremely feminine characteristics. The brand's fragrances have become signature scents for women worldwide, connecting them to loved ones and special memories.
Chloé's fragrances, with their fresh and floral notes, encapsulate the free spirit and timeless elegance of the Chloé woman. The brand's attention to detail, from the fragrance to the packaging, has helped establish Chloé as a beloved and iconic presence in the perfume industry.
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The brand's perfumes have been worn by celebrities such as Kirsten Dunst and Natalie Portman
Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion, a Parisian of Egyptian-Jewish origin. Chloé introduced its first scent, Chloé Classique, in 1973. With the purchase of Unilever Cosmetics International in 2005, Coty acquired the perfume license for Chloé, and in 2012, Coty launched a See by Chloé fragrance. Chloé perfumes are known for their casual chic and have become a symbol of modern and feminine elegance.
Chloé has a rich history of celebrity endorsements, including iconic actresses and fashion icons such as Brigitte Bardot, Grace Kelly, and Jackie Kennedy in the 1970s. The brand has also been worn by Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Cameron Diaz, Emma Stone, Clémence Poésy, and Katie Holmes.
Chloé's headquarters are located in the 8th arrondissement of Paris, and the brand is currently owned by the luxury brands holding company Richemont Group. Chloé has boutiques in major cities around the world, including New York City, London, Paris, and Tokyo. The brand is characterized by a youthful and bohemian aesthetic and has produced several successful fragrances over the years.
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Frequently asked questions
Yes, Chloé is a French fashion house founded by Gaby Aghion in Paris in 1952. Chloé's first fragrance, Chloé Classique, was introduced in 1973.
Chloé perfumes are known for their fresh floral notes, including peony, rose, and litchi. Other fragrances in the Chloé line include Nomade, Roses de Chloé, and Love, Chloé.
The inspiration behind Chloé perfumes is the image of a free-spirited, moderately elegant woman who embodies the spirit of true femininity. This woman is confident, creative, and has a unique sense of individuality.
Notable customers of Chloé include Kirsten Dunst, Natalie Portman, Lou Doillon, Jackie Kennedy, Brigitte Bardot, Maria Callas, and Grace Kelly.
