
Chloe is a well-known perfume brand that has been a popular choice for many consumers. However, some people are now wondering if it is a cruelty-free option. The brand has unveiled a vegan refillable fragrance with raspberry, rose, and wood scents, but it is important to understand if the brand is truly cruelty-free and if their products are free from animal testing.
| Characteristics | Values |
|---|---|
| Cruelty-free | No |
| Vegan | No |
| Conducts animal testing | Yes |
| Outsourced animal testing | Yes |
| Peta-approved | No |
| Peta-listed | Yes |
| Peta-certified | No |
| Peta-owned parent company | No |
| Peta-owned | No |
| Peta-friendly | No |
| Leaping Bunny-certified | No |
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What You'll Learn

Chloe tests on animals
Chloe is not a cruelty-free brand. They test their ingredients or finished products on animals, either directly, through their suppliers, or via a third party. This is common for brands that sell in mainland China, where animal testing is required by law.
Chloe is not certified by any organizations, including PETA and Leaping Bunny, that offer cruelty-free certification. While companies can be cruelty-free without certification, it is a good indicator of their ethical practices.
Chloe also sells products that contain animal-derived ingredients, meaning they are not a vegan brand. However, they have recently launched a vegan, refillable fragrance with raspberry, rose, and wood scents.
Some consumers are mindful of misleading statements from brands regarding animal testing. Chloe does not publicly display its full animal testing policy, and it is recommended that consumers avoid their products, even if they are vegan, due to the brand's involvement in animal testing.
There are alternative higher-end perfume brands distributed by a company called Puig that are cruelty-free, including Prada, Carolina Herrera, Nina Ricci, and Valentino.
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Chloe outsources animal testing to third parties
Chloe is a brand that is not cruelty-free. While the company might not be owned by a parent company that tests on animals, it does test on animals itself. This means that the brand pays for their ingredients or finished products to be tested on animals, either by themselves, their suppliers, or any third parties.
There are a few ways in which Chloe could be outsourcing animal testing. One way is by selling their products in regions where animal testing is legally mandated. For example, if Chloe sells its products in mainland China, it is likely that they are required by law to conduct animal testing, and they may outsource this testing to a third-party laboratory in China. Another way Chloe may outsource animal testing is by contracting it out to their suppliers or manufacturers. This allows them to have their ingredients or finished products tested on animals without directly conducting the tests themselves.
It is important to note that Chloe might not be fully transparent about their animal testing policies and practices. Most brands do not publicly display their full animal testing policies, and they may try to minimize their involvement in animal testing to maintain a positive public image. Therefore, it is recommended that conscious consumers be mindful of misleading statements from brands and do their own research to make informed decisions about the products they purchase.
While Chloe has unveiled a vegan refillable fragrance with raspberry, rose, and wood scents, this does not mean that the brand is cruelty-free. It is possible for a brand to offer vegan products while still conducting animal testing. Therefore, consumers who are concerned about animal welfare should avoid purchasing any products from Chloe, even if they are marketed as vegan.
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Chloe is not vegan
Chloe is not a cruelty-free brand. The company tests on animals, either directly, through their suppliers, or by outsourcing to a third party. They may also sell products in regions where animal testing is legally mandated.
While Chloe might offer some vegan products, the company is not cruelty-free. Therefore, it is recommended to avoid any products they offer, even if they are vegan. This is because the term cruelty-free refers to animal testing, while vegan refers to ingredients. It is possible for a brand to be cruelty-free without being vegan, and vice versa.
Chloe is not certified by any organizations, such as Leaping Bunny or PETA, which offer cruelty-free certification. Although certification is not necessary for a company to be cruelty-free, it is a good indicator of their ethical practices.
Some consumers choose to support cruelty-free brands even if they are owned by parent companies that test on animals. However, Chloe is not one of these brands, as it is not owned by a parent company that tests on animals.
In summary, Chloe is not a vegan brand due to its involvement in animal testing. While it may have some vegan products, the company's practices are not aligned with vegan values and principles.
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Chloe is not certified cruelty-free
While some consumers are mindful of purchasing from cruelty-free brands, Chloe is not one of them. They pay for their ingredients or finished products to be tested on animals. This means that the brand is not cruelty-free, and it is recommended to avoid their products, even if they offer vegan options.
Chloe is not owned by a parent company that tests on animals. However, they are not certified by any organizations, such as Leaping Bunny or PETA, that indicate ethical practices. Without this certification, it is challenging to verify a company's cruelty-free status.
Some consumers choose to support brands that are 100% cruelty-free, even if their parent companies are not. This stance encourages larger corporations to move towards ethical practices and supports independent branches that operate with autonomy. However, Chloe does not fall into this category, as they engage in animal testing.
It is worth noting that Chloe has recently unveiled a vegan refillable fragrance with raspberry, rose, and wood scents. This new perfume, L'Eau de Parfum Intense, is a bold reinterpretation of their signature scent. While this move towards veganism is positive, it does not change the fact that Chloe is not certified cruelty-free.
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Chloe perfume alternatives
Chloe perfumes are not cruelty-free. The brand tests on animals either directly or through suppliers or third parties.
If you are looking for cruelty-free alternatives to Chloe perfumes, there are a few options to consider. It is worth noting that some of these suggestions may not be exact dupes for Chloe perfumes in terms of scent, but they are alternatives in terms of being cruelty-free perfumes.
Firstly, there are a few high-end brands distributed by a company called Puig that do not test on animals. These include Prada, Carolina Herrera, Nina Ricci, and Valentino. While it is not confirmed that their perfumes smell like Chloe, some users have suggested that Nina Ricci and Carolina Herrera create nice, wearable perfumes.
If you are looking for a similar scent to Chloe Eau de Parfum, there are a few options. Marc Jacobs Daisy has playful notes and a blend of strawberry, violet leaves, and jasmine. Dior J'adore is another luxurious and feminine fragrance with a bouquet of floral notes. Mon Paris by Lancome is a passionate fragrance with berry, peony, and datura notes, grounded by a musky base. Good Fortune by Viktor & Rolf is a captivating fragrance with a mystical aura and a warm, sweet scent.
Some other alternatives to Chloe Eau de Parfum include Burberry Body, which has good sillage and longevity. However, some users have found that it is not as noticeable as Chloe EDP, even after applying a generous amount. Another option is Caramelle Rosse, which is a budget-friendly alternative to Baccarat Rouge 540, offering a similar floral and woody scent profile.
For those interested in indie perfumes, Deconstructing Eden is a good option, as they create well-blended florals that could pass for mainstream perfumes. Their fragrance, My Girlfriend's Girlfriend, has heart notes of jasmine, soft rose, freesia, lily, and black currant with top notes of pink grapefruit, bergamot, and mandarin orange. Solstice Scents' Rose Mallow Cream is another indie fragrance to consider, although some users have said that it is not a dupe for Chloe. Possets is also a brand to look into, with true rose scents like Napoleon and Josephine, Silver Rose, Isabella, and St Fabian.
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Frequently asked questions
No, Chloe perfumes are not cruelty-free. The company tests on animals either directly, through their suppliers, or via third parties.
Yes, higher-end brands such as Prada, Carolina Herrera, Nina Ricci, and Valentino, distributed by Puig, are cruelty-free.
Yes, Chloe launched a vegan, refillable fragrance with raspberry, rose, and wood scents in 2024.











































